A year after being dropped by Interscope, Marilyn Manson is planning his comeback on U.K. indie Cooking Vinyl.
The new, as-yet-untitled album is due in the fall of 2011. Manson has agreed a joint venture partnership between his own imprint Hell, etc. and the London-based label. Cooking Vinyl also has an option on the album after that.
The structure is a 50-50 profit share after Cooking Vinyl recoups its costs, which include an advance paid out to Manson and a major marketing commitment.
Cooking Vinyl will take charge of worldwide distribution, marketing and promotion. The label does not have a U.S. operation but will work with Manson's management to recruit partners for the release. Cooking Vinyl released the Prodigy's album "Invaders Must Die" stateside, with distribution handled by RED.
Manson's manager, Tony Ciulla of Ciulla Management in Los Angeles, says he declined offers from other labels after being impressed with Cooking Vinyl's work on "Invaders Must Die" internationally.
Cooking Vinyl managing director Martin Goldschmidt says that record -- released under a licensing agreement with the Prodigy's own imprint, Take Me to the Hospital -- has generated worldwide sales of 1.3 million.
Ciulla says the indie's "passion and conviction for recognizing Manson as a rock icon and genuine enthusiasm to be part of his future career was key in doing the deal," he says.
Cooking Vinyl expects to release the Manson album in 45 countries, although in some territories it will license the album to local labels, in consultation with Manson's team. The U.K. indie has also had success with global service deals for established acts like Underworld, Groove Armada and the Charlatans (Billboard, Sept. 11), although those records were licensed to U.S. labels for their stateside release.
Goldschmidt has set an initial global sales target of 500,000 units for the Manson album, which he expects will be Cooking Vinyl's biggest U.S. release to date.
Manson's previous set, "The High End of Low," bowed at No. 4 on the Billboard 200 in May 2009 and has sold 137,000 units to date, according to SoundScan. Manson has total U.S. album sales of 8.7 million.
For more on the deal, see the new edition of Billboard.