Tito "El Bambino," who has transcended his reggaetón roots to foray successfully into pop and tropical music, received his first Songwriter of the year award at the 19th annual ASCAP Latin Music Awards March 24 at the Ritz Carlton Hotel in Miami Beach. The awards honor the songwriters and publishers of ASCAP's most performed songs in Latin music in 2010.
"El Bambino's" award hinged on the success of five songs, including his newest single, "Llueve el Amor."
A visibly excited "El Bambino" picked up his award and thanked his label Siente and Universal, and his publishing company, Tito El Bambino Publishing (which won Independent publisher of the year award along with Pacific Latin Publisher) and Sony/ATV Discos Music Publishing.
In turn, Sony/ATV picked up its ninth consecutive ASCAP Publisher of the year award, with 28 titles among the most-performed of the year. Jorge Mejia, Sony/ATV Music Publishing's Senior Vp for Latin America and U.S. Latin, thanked the songwriters for being the "building blocks" of the music industry.
In turn, the Latin Song of the year award went to "Dile al Amor," penned by Anthony "Romeo" Santos.
ASCAP also honored singer/songwriter Alejandro Sanz with its Latin Heritage Award, which he received from diva Ednita Nazario and Tommy Torres. Sanz, a multi-Grammy winner considered one of the great singer/songwriters of his generation, thanked his longtime manager, Rosa Lagarrigue, and his new label, Universal and chairman Jesus Lopez. His music was celebrated by a host of performers, including another singer/songwriter, Ricardo Montaner, who-along with sons Maurizio and Ricardo--performed one of Sanz's songs. Other performers of the evening included Tommy Torres, Amaury Gutierrez and singer/songwriter Gabriel Flores. The evening was hosted by television personality Giselle Blondet.