Veteran Nashville music executive John Grady has opened up a Nashville office of Crush Management . The first clients are Sony Music Nashville artist Kristen Kelly and the Nashville-based duo of Sarah Zimmerman and Justin Davis.
"We've been working on it for a long time," Grady told Billboard.biz. "The deal was basically completed last week. But we've been working with these artists for a few months."
The diverse Crush Management roster includes Fall Out Boy, Train, Cortney Love, Panic! At The Disco, Cobra Starship and Shaggy. The company is based in New York.
Grady told Billboard.biz he is excited about working with Kelly because she is a "believable" artist. "When I heard her sing, she made me a believer. That's imperative in country music, especially as a female, to have those legions of fans out there believe in you and believe what you're singing." He said Kelly is currently choosing a time to record the first part of her Sony debut.
He added that Crush will take an active role in the creative aspects of the artists' careers. "We're going to be involved in numerous different areas of the music business, but it's predominantly a management company."
Grady became president of Sony Music Nashville in 2003. After leaving Sony in April 2006, Grady became a partner at Red Light Management in early 2007. He joined Borman Entertainment as president of Borman Nashville in February 2009 and left in May 2010.