Universal Republic and Island Def Jam Motown announced today that Brandon Creed, manager of Bruno Mars, will be serving as an A&R consultant to both companies. He will report to Barry Weiss, chairman & CEO of both companies.
"As we continue to expand our creative investments, Brandon is a perfect fit," Weiss said in a statement. "Besides being a great artists' manager, he is also a talented A&R and creative executive. We plan to get him very involved across our labels at Island Def Jam Motown and Universal Republic."
"Barry is known for being an artist-focused, A&R-driven leader and I am privileged to be a part of his and (UMG CEO & Chairman) Lucian Grainge's creative team," Creed said in a statement. "I'm also looking forward to working with Monte Lipman (President & CEO, Universal Republic), Steve Bartels (President & COO, Island Def Jam), Karen Kwak (Executive Vice President and Head of A&R, Island Def Jam), and their illustrious artist rosters as they take these great labels into an exciting new era."
Creed manages Mars as well as the Smeezingtons the writer/producer team consisting of Mars, Philip Lawrence and Ari Levine, who have produced and written songs for B.o.B ("Nothin' on You"), Flo Rida ("Right Round"), Cee Lo Green ("F--- You"), and others. He also served as an A&R consultant at Epic Records, where he signed Sean Kingston and Jasmine V; he has also worked closely with Jennifer Lopez and Brandy.
Creed began his career at Arista Records and late joined J Records, where he was product manager for Pearl Jam, Dido and Santana, among others.