Veteran media industry executive Cristina Schwarz has been named VP of programming and production for Univision Cable Networks. Schwarz will be based out of Miami, supervising programming and production for the Galavision cable network plus a suite of six cable offerings: film networks De Película and De Película Clásico, Mexican music network Bandamax, music network Ritmoson, entertainment/music network Telehit and Clásico TV, which airs "classic" programming, mostly from Mexico. Schwarz will dual-report to Univision Cable Networks senior vice president Jessica Rodriguez and Sebastian Trujillo, senior vice president and Operating Manager for Galavisión.
Schwarz's new post marks her return to Univision. She previously worked for the company in the New York market for 17 years in a broad variety of positions, including production and sales, and served as VP and GM for three New York TV stations with the Univision Television Group. After leaving Univision in 2005, Schwarz launched her own company, CSLR, a consultancy for international media companies. She's also previously led sales teams for the Telemundo network.
"I am pleased to welcome Cristina back to the Univision family," said Rodriguez in a statement. "Her depth of experience, combined with her personal knowledge about the Univision audience, makes her the perfect choice to help us build on our success at Univision Cable Networks as we look to grow and hone in on our audiences' passion points."
Univision Cable Networks also includes the soon to be launched Univision Telenovelas, which will be dedicated solely to novelas, and two sport cable networks which will launch later this year.
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