Live Nation continues its technology spree with its acquisition of Setlist.fm , a wiki-like service that allows individuals to add and edit concert set lists to its database.
The addition of Setlist.fm to Live Nation's consumer-facing properties "will create a richer, more interactive fan experience within the Live Nation community," says the press release.
Setlist.fm has a database of over 403,000 set lists from 24,000 artists at more than 71,000 venues around the world. The company's database was already powering the set list features in the Live Nation and Ticketmaster iPhone apps prior to the acquisition.
Owning the company outright should mean better use of Setlist.fm's data in places like artist web pages at Ticketmaster.com and LiveNation.com and possibly email updates.
The Setlist.fm deal is the latest in a string of technology-minded initiatives. In December Live Nation acquired 50% of analytics company BigChampagne for an undisclosed sum. Ticketmaster launched in iPhone app last week that allows for easy in-app purchase of tickets. And the company is in the midst of a three-year "replatforming" of Ticketmaster and will this spring unveil a new web-based ticketing platform called tm360, according to an email sent to clients last week.