Cumulus Media and Nielsen today announced that the two companies are expanding their relationship to include Cumulus stations using Nielsen's Broadcast Data Systems, a music monitoring service, in addition to sales representation
Nielsen Broadcast Data Systems provide music research and monitoring services for the entertainment industry including Nielsen BDSradio, a strategic tool designed for radio programmers. Nielsen BDS captures more than 100 million song detections annually on more than 1,900 radio stations, satellite and video channels in 176 markets across North America.
"Our stations need the most reliable research and this arrangement with Nielsen accomplishes that and allows us to continue providing the most compelling content on radio," Cumulus Media senior VP Dennis Green said in a statement.
We look forward to sharing BDS data with our stations across all format platforms. BDS is providing cutting-edge technology. Its accurate data helps us super-serve our stations with valid and useful information with music targeting and rotations," Cumulus Media senior VP of corporate/programming Jan Jeffries said in the same release.
"Cumulus selecting Nielsen BDSradio as its monitoring service is a testament to our commitment to quality services and insights and we couldn't be prouder," Nielsen president of entertainment Howard Appelbaum said.
Nielsen's data on airplay, sales, and On-Demand streams is featured weekly in Billboard's charts and widely cited by publications and broadcasters as the standard for music measurement.
Nielsen Holdings N.V. is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
Cumulus Media is America's second largest owner and operator of radio stations and the local marketing company in 120 communities across the United States. The company's radio and digital brands target numerous large and demographically-distinct audiences in each of these markets.