Primary Wave Music is heading overseas.
The publishing, marketing and talent management company announced Thursday it is expanding from offices in New York and Los Angeles and opening up shop in the United Kingdom.
Industry veteran Clive Black will head up the new Primary Wave UK.
"Now is the perfect time to bring in a European partner to expand resources overseas and Clive is a force in the British music business," Primary Wave founder and CEO Larry Mestel said in a statement.
Black, who founded Blacklist Entertainment in 1997, previously served as Director of A&R at EMI (UK) and also worked at Warner Music Group. During his career, Black has signed number one hit makers in the U.K., including Mark Morrison ("Return of the Mack") and Babylon Zoo ("Spaceman").
"I'm excited to join the Primary Wave team and look forward to building a stronger presence, and opening new opportunities for their artists, writers and producers," Black said in a statement.
Primary Wave Music represents artists including Cee Lo Green, Eric Benet and Cody Simpson, and also has interest in Beatles songs penned by John Lennon and the catalogue of Kurt Cobain and Nirvana. In December, the company's television team sold a reality program featuring Green, which is set to premiere in the U.K. on Channel 4 in the fall.