Alliance Entertainment has acquired Audiolife, a direct-to-fan fulfillment company in a move to expand its industry-leading capability in direct-to-consumer distribution. Terms of the deal were not disclosed.
Alliance Entertainment already provides CD pick/pack and ship fulfillment capabilities to hundreds of online stores, and with this acquisition it is launching an initiative to become the back end for hundreds of thousands of artist engaged in direct to consumer sales.
According to the press release announcing the acquisition, Audiolife, since its inception three years ago, has served over 300,000 plus clients, including clients, Paul McCartney, Beastie Boys, Trent Reznor, Eminem, Leann Rimes and Carol King and James Taylor. In addition, Audiolife also provides fulfillment to companies and product lines like: Topspin, ReverbNation and LMFAO's Party Rock clothing; as well as boutique artists and non-media merchandisers.
"Audiolife will be an ideal complement to Alliance's expanding business model as we seek to diversify and deepen the range of services and products we offer our customers," Alliance Entertainment president Mike Davis said in a statement. "Since launching in 2009, Audiolife has made its mark in the exploding e-commerce marketplace thanks to superlative direct-to-consumer technology, and a savvy understanding for what artists need and fans desire."
Audiolife CEO and co founder Brandon Hance said that the "affiliation with Alliance Entertainment will allow Audiolife to significantly increase its resources, logistical capacity and distribution reach - and ultimately re-define direct-to-fan fulfillment and retail distribution for the industry-at-large."
As part of the acquisition plan, Audiolife's founders and management team will continue to operate out of its Los Angeles base while its fulfillment operations will be moved to Alliance's distribution center in Shepherdsville, KY.
"This is a tremendous step towards bringing world-class fulfillment to the direct-to-fan world," said Topspin CEO Ian Rogers. "Now artists using Topspin's customized marketing and commerce platform will continue to get the benefits of a boutique fulfillment solution along with Alliance's operational sophistication and their vast retail distribution network. It's a win-win for our clients, putting artist-created products in front of millions more potential customers worldwide."