Sanz takes the bus, Pitbull re-ups, and KIIS adds Martinez.
Sanz Takes the Bus for New Album
Spanish pop singer Alejandro Sanz's image will be seen on nearly 50 Los Angeles Department of Transportation commuter express buses throughout Southern California for one month starting Sept. 24 -- the release date of his new album, "La Musica No Se Toca" ("Music Is Not Touched"). The set is Sanz's first project with Universal Music Latin Entertainment, after being previously signed to Warner. Sanz has been promoting the new project on TV, radio and social media. The bus ads include information about the album and Sanz's social media sites.
Pitbull Re-Ups with Bud Light
Pitbull is headed to the Bahamas to perform at the Bud Light Port Paradise Music Festival on Nov. 17. The two-day event will also feature Brad Paisley, Flo Rida, Far*East Movement, Young the Giant and the All-American Rejects. The news of Pitbull's performance comes days after announcing that Bud Light renewed its partnership with the Miami-based artist in a lucrative deal that includes digital, print, radio, TV, outdoor and bilingual campaigns. Bud Light is also sponsoring Pitbull's "Get It Started" music video with Shakira, the single from his forthcoming album, "Global Warming".
Martinez Adds to KIIS Duties
Clear Channel Media and Entertainment gives radio personality Chuey Martinez the late-night shift on KIIS-FM Los Angeles. From 10 p.m. to 2 a.m., Martinez, who also hosts the station's "Saturday Night Dance Party" show that broadcasts live from DV8 in Hollywood, will play top 40 hits on the same station that helped launch Ryan Seacrest's career. "It's a true honor to be part of the station that I grew up listening to," says Martinez, host of Travel Channel's "All You Can Meat" show. "I'm excited to take over the late-night slot as a full-timer."