Billboard requires a JavaScript enabled browser to get the full experience

Steve Jobs & Apple: 10 Pitch-Perfect Music Ads

by David Greenwald, L.A.  |   October 06, 2011 12:55 EDT
Images
Launch Slideshow

Artists in this Article

The Beatles
U2
Coldplay
Feist

Related Articles

Apple's Steve Jobs Dead At 56

Steve Jobs, the Apple co-founder who used digital technology to resurrect animated feature films, reshape the music industry and shake up film and television distribution models, died Wednesday. He was 56.

Steve Jobs: Bill Gates, Mark Zuckerberg, Other Tech Leaders React

See what Bill Gates, Mark Zuckerberg, the Google leaders and other tech luminaries have said about the death of Steve Jobs.

Steve Jobs' Death: Music Stars React On Twitter

Here are 20 reactions to the death of Apple co-founder Steve Jobs from musicians via Twitter.

When Steve Jobs died on Wednesday, the Apple co-founder left behind a major mark on the music industry. Since the launch of iTunes and the iPod a decade ago, Jobs and Apple's impact cannot be overestimated -- yet Jobs' legacy goes beyond technology to the music itself.

 

Steve Jobs Dead at 56 Gates, Zuckerberg & Others React

 

When iTunes famous gained the Beatles' digital catalog in 2010, it came after years of lawsuits between Apple and the Fab Four's Apple Corps., which worried about the tech giant's growing interest in music. The victory was a personal coup for Jobs, who was known to be a Beatles fan and, according to some reports, named Apple as an homage to their record label. Though some critics wondered about the digital demand, the freshly available albums dominated the iTunes charts, helping the group connect with a new generation of listeners. 

 

Jobs showed his taste more publicly when Apple partnered with U2 in 2004 to launch a special-edition iPod. "U2 is one of the greatest bands in the world and we are floored to be working with them," he said in a statement at the time.

 

Photos: Steve Jobs With Music's Biggest Stars

 

Lesser-known acts, too, have benefited from their association with Apple, which became not only a music retailer but a tastemaker thanks to its colorful iPod and iTunes ads. The eclectic spots, once characterized by dancing silhouettes, bold colors and Apple's distinctive earbuds, have included groups ranging from the Gorillaz and N.E.R.D to the Ceasars, Wolfmother and the Fratellis. Among the bands and songs the company has helped hit the charts: Feist, the Canadian indie chanteuse whose "1, 2, 3, 4" became a certified hit, peaking at No. 8 on the Hot 100; U.K. duo Ting Tings, who contributed sassy breakthrough "Shut Up and Let Me Go"; and even Coldplay, whose Apple-tapped "Viva La Vida" became the group's first No. 1.

 

Watch Some of the Ads Below:

 

U2, 'Vertigo' (2004)

 

 

The Beatles, 'I Want to Hold Your Hand' (2010)

 

 

Feist, '1 2 3 4' (2007)

 

 

Coldplay, 'Viva La Vida' (2008)

 

 

Eminem, 'The Real Slim Shady' (2000)

 

 

Next: 5 More Iconic Apple Ads

 

« Previous Article Next Article »

Up for Discussion

Connect with

More Features

All features

All of Billboard.com's Great Lists

Billboard chart app

Billboard archives

Thanks For Joining Billboard

Log in to create your profile, speak your mind and connect with listeners like you.

Why Join ?

Don't just hear it. Live it. Go deeper than a casual listen: Voice your feelings, build a profile around your favorite music, connect with people who share your passions and discover new ones. Sign up for free.

Complete Your Registration at Billboard.com!

Haven't Joined Yet ?

For the full Billboard experience, you need to be a member. Sign up. It's free.

Join Billboard

Forgot your password?

Enter the e-mail address you used to sign up and we will email you the password .

Email Sent !

Your password has been sent to the email address you provided. Please sign in below :

Log In

Forget your password ?

Action Successful

We'd love to hear your feedback on the new Billboard.com!

Whether it's a feature request or a bug

We want to hear from you. Please use this form to anonymously give us your input.