Pre-album release tracks from New York's Hot 97 DJ KaySlay/Three 6 Mafia, Baby D, the X-ecutioners, Grafh, Jakk Frost, Lostprophets and Wylde Bunch can be found in the upcoming Electronic Arts video game "NFL Street," which hits stores Jan. 15. Recent album tracks from Bravehearts, Fuel, Korn, Killer Mike and Lil Flip also made their way into the game.
All of the in-game beats are original songs created by the X-ecutioners. The lineup includes "Get With It" with Cypress Hill's B-Real, to be included on their spring Columbia album "Revolutions," and "Let's Go," a track with Good Charlotte. The group (which consists of Total Eclipse, Roc Raida and Rob Swift) and DJ KaySlay are also characters in the game. "I'm a Madden fanatic and play ["Madden NFL 2004"] online almost every day," band spokesman Swift tells Billboard.
Sony is also producing a remix CD of songs from the game by DJ KaySlay to be used for promo giveaways and background music for promo events.
Previously, the most ambitious label in-game soundtrack was the EA Sports Big title "Def Jam Vendetta," with a dozen Universal Music Group artists contributing tracks and promoting the game with subsequent album releases. More than 500,000 copies of the PlayStation 2 version alone were sold through November.
"We continue to seek alignment with the best music companies and are excited that Sony is a partner with vision," says EA worldwide executive of music Steve Schnur. The company has taken the lead in the use of licensed and original music for its games, launching EA Trax, a division dedicated to this initiative, in August 2002 with "Madden NFL 2003."
"Since then we've been acknowledged as having impact on sales of CDs by [such acts] as Good Charlotte, Nappy Roots, Fabolous, Jet, Yellowcard, Blink-182 and Queens Of The Stone Age," Schnur says.
All of the in-game beats are original songs created by the X-ecutioners. The lineup includes "Get With It" with Cypress Hill's B-Real, to be included on their spring Columbia album "Revolutions," and "Let's Go," a track with Good Charlotte. The group (which consists of Total Eclipse, Roc Raida and Rob Swift) and DJ KaySlay are also characters in the game. "I'm a Madden fanatic and play ["Madden NFL 2004"] online almost every day," band spokesman Swift tells Billboard.
Sony is also producing a remix CD of songs from the game by DJ KaySlay to be used for promo giveaways and background music for promo events.
Previously, the most ambitious label in-game soundtrack was the EA Sports Big title "Def Jam Vendetta," with a dozen Universal Music Group artists contributing tracks and promoting the game with subsequent album releases. More than 500,000 copies of the PlayStation 2 version alone were sold through November.
"We continue to seek alignment with the best music companies and are excited that Sony is a partner with vision," says EA worldwide executive of music Steve Schnur. The company has taken the lead in the use of licensed and original music for its games, launching EA Trax, a division dedicated to this initiative, in August 2002 with "Madden NFL 2003."
"Since then we've been acknowledged as having impact on sales of CDs by [such acts] as Good Charlotte, Nappy Roots, Fabolous, Jet, Yellowcard, Blink-182 and Queens Of The Stone Age," Schnur says.
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