Mexican music reigned last night (Oct. 23) at the second annual MTV Video Music Awards Latino America, with alternative rock band Molotov taking home four awards, including video of the year for its incendiary clip "Frijolero." Up-and-coming countrymate Natalia LaFourcade followed closely, taking three awards from the event at the Jackie Gleason Theater in Miami Beach, Fla.
This year's awards, which also marked MTV Latin America's 10-year anniversary, saw a dramatic 53% surge in the number of Internet voters, according to the network. The numbers are a clear indication of the award's growing acceptance in the region.
LaFourcade's wins were a surprise and pointed to the more alternative leanings of MTV Latin America's viewership; she managed to best such established artists as Thalía, Paulina Rubio and Ricky Martin for best pop artist, and also took the best new act prize.
But Molotov's nods were decidedly in line with the network's irreverent approach. The band, long known for its controversial content, won based on the album "Dance and Dense Denso" (Universal), which is full of scathing social commentary.
Perhaps the most surprising win of the evening was for Peruvian band Líbido, which records for indie label LBD Discos, but still managed to beat out giants like Juanes, Aterciopelados and La Ley in the best artist, central category.
Juanes won the overall artist of the year award. Coldplay and Evanescence won trophies for best international rock artist and best new international artist, respectively.
The show featured an impressive array of performing acts, including U.S. hard rock act Korn -- in its first-ever appearance at an awards show -- U.K. pop star Dido, the Mars Volta, Alejandro Sanz, La Ley and veteran U.S. rocker Iggy Pop. But as was the case last year, Spanish dominated the awards, even when international acts were called to perform or present.
The awards aired live on MTV Latin America and on MTV2 in the U.S., and will air Nov. 1 on MTV U.S. The show will also be available on MTV's 44 channels worldwide throughout November. This is the only non-English language program that airs on MTV U.S.
Winners were determined by fan votes cast through the Internet and wireless services, and are tabulated by Harris Interactive, an independent worldwide market research and consulting firm.
Click here to view a complete list of winners.
This year's awards, which also marked MTV Latin America's 10-year anniversary, saw a dramatic 53% surge in the number of Internet voters, according to the network. The numbers are a clear indication of the award's growing acceptance in the region.
LaFourcade's wins were a surprise and pointed to the more alternative leanings of MTV Latin America's viewership; she managed to best such established artists as Thalía, Paulina Rubio and Ricky Martin for best pop artist, and also took the best new act prize.
But Molotov's nods were decidedly in line with the network's irreverent approach. The band, long known for its controversial content, won based on the album "Dance and Dense Denso" (Universal), which is full of scathing social commentary.
Perhaps the most surprising win of the evening was for Peruvian band Líbido, which records for indie label LBD Discos, but still managed to beat out giants like Juanes, Aterciopelados and La Ley in the best artist, central category.
Juanes won the overall artist of the year award. Coldplay and Evanescence won trophies for best international rock artist and best new international artist, respectively.
The show featured an impressive array of performing acts, including U.S. hard rock act Korn -- in its first-ever appearance at an awards show -- U.K. pop star Dido, the Mars Volta, Alejandro Sanz, La Ley and veteran U.S. rocker Iggy Pop. But as was the case last year, Spanish dominated the awards, even when international acts were called to perform or present.
The awards aired live on MTV Latin America and on MTV2 in the U.S., and will air Nov. 1 on MTV U.S. The show will also be available on MTV's 44 channels worldwide throughout November. This is the only non-English language program that airs on MTV U.S.
Winners were determined by fan votes cast through the Internet and wireless services, and are tabulated by Harris Interactive, an independent worldwide market research and consulting firm.
Click here to view a complete list of winners.
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