One of Madonna's eye-popping conical bras sold for $21,150 today (April 26) to a Chilean fashion museum at a pop memorabilia auction in London. The memorable fashion statement, a fixture of the pop diva's 1990 Blond Ambition Tour, rivaled a page of handwritten lyrics by Beatles legend Paul McCartney, which was bought by an unidentified private collector for $29,960, Christie's auction house said.

The auction featured more than 200 pieces of memorabilia, including an autographed letter sent by John Lennon to a fan and a suit worn on stage by Eric Clapton.

The Museum of Fashion and Textiles in Santiago, Chile, emerged the winner of unexpectedly high bidding for Madonna's black and fuchsia Jean-Paul Gaultier bra. A Christie's spokesperson said the bra was expected to fetch only $4,500. The seller, who was not identified, won the bra in a British radio contest, the spokesperson said.

Clothing wasn't the only Madonna commodity fetching top dollar in the U.K. today, as tickets to her July 4 concert in London, priced from $58-$123, sold out quickly. Promoters rushed to add five more London dates -- July 6, 7, 9, 10, and 12 -- to the artist's Drowned world tour, which kicks off June 5 in Cologne, Germany.

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