It was Jonas Brothers mania once again in New York last night (Aug. 12), as the blocks surrounding the Apple Store in Soho filled up with hundreds of screaming fans in anticipation of a special performance.

Fresh off a sold-out three-night stand at Madison Square Garden, the trio of Nick, Kevin and Joe Jonas played an hour-long in-store set to coincide with yesterday's release of their latest Hollywood effort, "A Little Bit Longer."

Upwards of 450 people were allowed inside the store, some of whom had camped out outside to ensure a spot in the performance area upstairs. "Truly, you are super-fans," eldest brother Kevin said after asking who had stuck it out through the night.

Despite the album being out less than a day, the crowd sang along to every word as the group rolled through such new cuts as the power-pop anthem "BB Good," "Pushin' Me Away," and "Lovebug."

Deafening screams and flashes from camera phones rarely ceased, and were particularly heavy as the Jonas Brothers played popular hits "SOS," "Burnin' Up," "Tonight," which currently sits at No. 8 on the Hot 100, and "Year 3000," which brought one little girl to tears.

Amongst those in attendance was Harry Connick Jr., who brought his daughter to the performance. The full set was filmed and will be available on iTunes at a later date.