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Hanson Confirms 'MmmHops' Beer Brand

by Jason Lipshutz, N.Y.  |   December 01, 2011 2:20 EST
Christophe Wu

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Hanson

The boys of Hanson are no longer boys -- they're men. Heck, they have eight children between the three of them! And what do men do? They drink beer. Hence, the announcement that the pop trio will soon launch their own beer, called "MmmHops."

After reportedly making the announcement during an event at Oxford University last month, drummer Zac Hanson confirms the news to Billboard.com through a rep. "Yes a branded HANSON IPA beer concept is in the works under the moniker 'MmmHops,'" says the youngest Hanson in a statement. "We're glad to see a bit of buzz around the idea, which has been brewing for some time."

 

Mashup Monday: Hanson Gets Sweet With Weezer's 'Troublemaker'

 

"MmmHops," of course, references the group's breakout hit, "MMMBop," which hit No. 1 on the Hot 100 14 years ago. The group recently wrapped a South American tour in support of their 2010 album "Shout It Out."

In September, Zac Hanson told Billboard.com that he is unsure whether he and his brothers Isaac and Taylor want to make another full-length album in the foreseeable future. "We want to do something a little different," says Hanson. "The music industry has changed, so I think we will definitely do another project, but it might end up being multiple small things. We like to innovate and do things we're excited about. I think one more normal, 12-song album isn't what we want to do now."

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