On the back of "Sexy Can I," his top 10 Billboard Hot 100 hit with Ray J, Chicago rapper Yung Berg has a burgeoning single of his own, "The Business," and a new album, "Look What You Made Me," hitting stores this week.

Berg was the first experiment in Epic's EP first, album later campaign; the "Almost Famous" EP was released last July and has sold 72,000 copies in the United States, according to Nielsen SoundScan. Its single, "Sexy Lady," had already become a solid hit before the EP's release, peaking at No. 16 on Hot R&B/Hip-Hop Songs. But a full-length album was pushed back indefinitely. Then in January, Berg showed up on "Sexy Can I," which has sold 1.8 million digital downloads and reignited the rapper's presence in the marketplace.

On the debut, the brash "How You Do That There," featuring Dude N Nem, finds the former hype man proclaiming he is "the fresh prince of the chi" over simple-yet-catchy piano-based production. He continues boasting on the Twista-assisted "Where Do We Go From Here," warning his competitors of his impending takeover.

Matters of the heart get attention on horn-laden single "Sexy Lady," where Berg recounts the qualities possessed by the various females in his life, while "The Business" features singer Casha praising him for his prowess in the bedroom. Throughout, Berg never loses his appeal.