Billboard requires a JavaScript enabled browser to get the full experience

Beyonce's Smokin' in "Why Don't You Love Me" Video

by Melanie Bertoldi, NY.  |   May 04, 2010 6:03 EDT
Beyonce

Songs in this Article

Albums in this Article

I Am...Sasha Fierce [Platinum Edition]
Beyoncé

Beyoncé dresses up like a naughty '50s housewife in the video for "Why Don't You Love Me", a bonus cut penned by her sister Solange from the re-released version of her "I Am...Sasha Fierce" album. 

 

Video: Beyoncé, "Why Don't You Love Me"

 

Perhaps paying homage to her recent "Telephone" and "Videophone" collabos with Lady Gaga, Beyoncé cries, drinks and chain smokes her way through this one, sporting sexy, Bettie Page-inspired looks all throughout. The video begins with her character, the aptly-titled "B.B. Homemaker," reading a car manual and performing a greasy tuneup while rocking Daisy Dukes and red stilettos.

 

"I got beauty, I got class/I got style and I got ass," she later contends to her deadbeat lover, while sipping a cocktail and French-inhaling a cigarette. The fantasy-laden imagery hardly ends there, though, as it's followed by shots of sequences of Beyoncé gardening, scrubbing floors, baking cookies, and and dusting her mantlepiece, which is covered with many, many Grammys. 

 

Her dominatrix costume at the end admittedly screams "Rated R"-era Rihanna, but Beyoncé's shamelessly campy performance -- complete with boatloads of running mascara -- is generously refreshing. In the end, she surmises, "There's nothin' not to love about me/Maybe you're just not the one/Or maybe you're just plain dumb." Or, maybe "you" haven't watched this video yet.

 

Previous: 'The Simpsons' Give Ke$ha a 'TiK ToK' Tribute

 

Up for Discussion

Connect with

More Features

All features

All of Billboard.com's Great Lists

Billboard chart app

Billboard archives

Thanks For Joining Billboard

Log in to create your profile, speak your mind and connect with listeners like you.

Why Join ?

Don't just hear it. Live it. Go deeper than a casual listen: Voice your feelings, build a profile around your favorite music, connect with people who share your passions and discover new ones. Sign up for free.

Complete Your Registration at Billboard.com!

Haven't Joined Yet ?

For the full Billboard experience, you need to be a member. Sign up. It's free.

Join Billboard

Forgot your password?

Enter the e-mail address you used to sign up and we will email you the password .

Email Sent !

Your password has been sent to the email address you provided. Please sign in below :

Log In

Forget your password ?

Action Successful

We'd love to hear your feedback on the new Billboard.com!

Whether it's a feature request or a bug

We want to hear from you. Please use this form to anonymously give us your input.