John Meindl, president of Sport Consulting Group, created a new division of the sports marketing firm: sportsbrandedmedia. It is dedicated to the product placement of sports properties, sporting goods, sports apparel and more in TV and motion picture productions.

"The advent of TiVo, content on demand and 1,000 TV channels is eating into the traditional stronghold of TV ad spending," he said. "Where we once tolerated only three network channels with limited content selectivity, today the well-informed and sophisticated American viewer, drawing from hundreds of networks and channels, can almost single-handedly avoid advertising in its traditional form. Product placement is the answer with implied endorsement, low cost, high profile and a less obtrusive far reach. Sports saturate our culture and it is the role of sportsbrandedmedia to foster America?s love of sport, bringing sports to movies and movies to sports."

For more information on SCG and sportsbrandedmedia, contact SCG at 516/536-9577; or Jmeindl@msn.com.

SCG is a sport marketing/sport coordination firm located in New York. Meindl has worked as a consultant in the sport and film industries for thepast several years, having recently coordinated a multi-million dollar sport scene in failure to launch, a Paramount Pictures production, starring Matthew McConaughey and Sarah Jessica Parker.