Billboard requires a JavaScript enabled browser to get the full experience

Soundgarden's Chris Cornell Q&A: Looking Back on 'Grunge'

by Mitchell Peters, L.A.  |   September 16, 2011 3:45 EDT
Rachel Been

Soundgarden

Artists in this Article

Mother Love Bone
Soundgarden
Temple of the Dog
Chris Cornell
Nirvana
Audioslave

Related Articles

Pearl Jam Fest Wows With Chris Cornell/Temple of The Dog, Multiple Guests

Pearl Jam's nearly 3-hour set included Soundgarden's Cornell, Queens of the Stone Age, Strokes and more.

Nirvana's Krist Novoselic Q&A: 'Nevermind' 20 Years Later

Krist Novoselic reflects on his experience with Nirvana during the release of "Nevermind," and his work with the upcoming 20th anniversary reissue of the groundbreaking album.

'Pearl Jam Twenty' Book Excerpt: '1994'

Read the full "1994" chapter of Pearl Jam's new book about its history right here.

Charles Peterson's Iconic 'Grunge' Photos: A Guided Tour

The '90s Seattle scene's foremost photographer selects his favorite shots and discusses his front row seat for the rise and explosion of 'grunge.'

Twenty years after Soundgarden's 'Badmotorfinger' rocketed to the fore in 1991 along with Pearl Jam's 'Ten' and Nirvana's 'Nevermind,' the singer talks about the rise of Seattle music, signing to a major, and the lessons learned.


In 1984, Seattle native Cornell, along with guitarist Kim Thayil, bassist Hiro Yamamoto and drummer Scott Sundquist, formed Soundgarden. Drummer Matt Cameron replaced Sundquist two years later, and Soundgarden released its debut album, "Ultramega OK," in 1988 on indie label SST. Soundgarden became the first band from the soon-to-be-known-as grunge scene to sign with a major, and its sophomore album, "Louder Than Love," was released on A&M Records in 1989. The group went on to release three successful albums -- "Badmotorfinger" (1991), "Superunknown" (1994) and "Down on the Upside" (1996) -- before splitting in 1997. Cornell formed supergroup Audioslave with members of Rage Against the Machine in 2001, and has released three solo albums. Soundgarden reunited in 2010 for festival and concert dates. The group plans to record new material in the coming year. 

 

Why did Soundgarden sign to a major? 

 

It was the very beginning of that trend of majors hiring people from indie labels, or out of college, who understood that at the time indie rock was at least 10% of the rock marketplace. They felt like they needed to get in on that. Soundgarden got a bit of that attention. We had support from different people -- Mike Bordin of Faith No More was one of them who played up our music -- but we never made demo tapes or ever sent anyone anything. Our dream was to be part of the indie scene and put out records. We did this one pivotal show where someone from Geffen came and someone from A&M came to see us perform at this club called the Vogue in Seattle. When we started getting label attention, nobody really knew what that meant. It seemed strange to us, because we didn't think majors could reach the audience we already had. That was proved by the fact that our SST album, to this day, has sold more than our first A&M album, which came out later.

 

Cornell @ Pearl Jam's PJ20 Festival | Q&A: Nirvana's Krist Novoselic

'Pearl Jam Twenty' Book Excerpt: '1994'

 

When did the Seattle scene shift, get bigger? 

 

Soundgarden signing to a major, then Mother Love Bone, and seeing the same happen to Alice in Chains. We were all suddenly making music and recording at the same time, and we had money to do it. It wasn't like a $2,000 recording that you do over a weekend. It's like, "Wow, maybe this will be our job." I remember hearing songs from the Mother Love Bone album, and hearing Alice in Chains, and feeling like this is more than just a fad or moment. I remember the first time I heard Nirvana's demo cassette that became "Bleach," and feeling that there was a lot of great music here.

 

PHOTO GALLERY: Charles Peterson's shots

of Nirvana, Pearl Jam, Soundgarden and more.

 

I think we were spoiled at first, and didn't realize it until we toured. We did some van tours when our Sub Pop EP ["Screaming Life"] came out. We went to a lot of other cities that were known for having these amazing indie-rock scenes -- Minneapolis, Athens [Ga.], New York. We didn't see in many of those places what we thought we had at home. I realized we had something special. We kind of pushed each other. It was friendly, but there were rivalries in a sense. If there's a whole bunch of good bands, it forces you to up your game a little bit.

 

When did the scene die down?

 

The core of the real scene died as soon as everybody was out touring, whether it was a major label or indie. Once bands were out traveling, they weren't at home anymore. That particular club scene was over -- morphed into something else. I remember coming back from tour and seeing a late-'60s Dodge in front of one of the clubs that we used to play. These guys got out, and the car had Minnesota plates on it. They opened their trunk and were changing their clothes from bags they had in there. You realized that Seattle had almost become the Sunset Strip, because there were people coming from all over the world to move there and start bands. It happened really quickly. By '92.

 

Our soundman had a rehearsal space with 14 different spaces inside of it in an old winery. And I think by the end of '93 or '94, he had 75 rehearsal spaces. The bands at the beginning of the scene were all busy and we were all out of Seattle -- it was gone. A lot of clubs opened up. Another thing I think was always misunderstood is the idea that part of the scene was this great club scene, and that there were a lot of great clubs to play. But that wasn't true. There was a couple. It was really the music that was vibrant. A lot of clubs that catered to music and bands opened up after that, which was really great. But it became different. It changed. 

 

Do you have regrets, business-wise? 

 

I don't think so. We were pretty savvy. The most sensitive and risky period was that initial shift from being an indie-rock band to a major-label rock band. The whole industry, including radio and television, all kind of transformed at the same time. In terms of how we conducted our business, I don't see us any making any huge mistakes. We did pretty well.

 

Up for Discussion

Connect with

More Features

All features

All of Billboard.com's Great Lists

Billboard chart app

Billboard archives

Thanks For Joining Billboard

Log in to create your profile, speak your mind and connect with listeners like you.

Why Join ?

Don't just hear it. Live it. Go deeper than a casual listen: Voice your feelings, build a profile around your favorite music, connect with people who share your passions and discover new ones. Sign up for free.

Complete Your Registration at Billboard.com!

Haven't Joined Yet ?

For the full Billboard experience, you need to be a member. Sign up. It's free.

Join Billboard

Forgot your password?

Enter the e-mail address you used to sign up and we will email you the password .

Email Sent !

Your password has been sent to the email address you provided. Please sign in below :

Log In

Forget your password ?

Action Successful

We'd love to hear your feedback on the new Billboard.com!

Whether it's a feature request or a bug

We want to hear from you. Please use this form to anonymously give us your input.