Billboard requires a JavaScript enabled browser to get the full experience

Billboard Underground: Luz Rios

Comments

Independent pop artist Luz Rios has all the ingredients of success: great pipes, songwriting chops, an experienced management and promotion team and the endorsement of Joan Sebastian, a lion in the Latin music world.

Rios is releasing her fourth album, "Aire," Nov. 18 via her own LCR Records with distribution from Select-O-Hits. The Mexican native attended high school in Ontario, Calif., where she's currently based. She has spent the last 11 years playing local gigs, radio festivals and county fairs; she almost signed to key Latin indie Balboa Records several years back and is now managed by former Balboa national director of promotions Frank White.

White played Rios' demo for Sebastian, who agreed to a duet on the title track (the first time Sebastian has recorded a composition by someone else, according to White) and an invitation to open for the regional Mexican star on tour next year.

"It was a dream come true," Rios says. "He understands my taste for music. I don't like just one style."

To that end, Rios has two singles on the air: pop track "No Me Da La Gana" and "Aire," the Sebastian duet. The song debuted on Billboard's Latin Pop Airplay chart before a more banda-heavy remix by top producers the Twiins went out to regional Mexican stations in major markets. That version debuts this week at No. 40 on Hot Latin Songs.

"I could just as easily write a cumbia or a ranchera," Rios says. "If you make a connection, that's where the magic happens."

Up for Discussion

Jump to Forums

Sort By

Page:

Connect with

More Features

All features

Listy

Billboard chart app

Billboard archives

Thanks For Joining Billboard

Log in to create your profile, speak your mind and connect with listeners like you.

Why Join ?

Don't just hear it. Live it. Go deeper than a casual listen: Voice your feelings, build a profile around your favorite music, connect with people who share your passions and discover new ones. Sign up for free.

Complete Your Registration at Billboard.com!

Haven't Joined Yet ?

For the full Billboard experience, you need to be a member. Sign up. It's free.

Join Billboard

Forgot your password?

Enter the e-mail address you used to sign up and we will email you the password .

Email Sent !

Your password has been sent to the email address you provided. Please sign in below :

Log In

Forget your password ?

Action Successful

We'd love to hear your feedback on the new Billboard.com!

Whether it's a feature request or a bug

We want to hear from you. Please use this form to anonymously give us your input.