The Black Keys Go on Tour in 'Gold On The Ceiling' Video: Watch
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The Black Keys make its debut on Billboard's Social 50 chart at No. 46 thanks to the online activity catalyzed by the release of their latest album "El Camino" on Tuesday, Dec. 6. During the tracking week, the group added 36,000 fans week-to-week and received a burst of 81,000 YouTube profile views.
One massive arena tour. Two appearances on "Saturday Night Live" in one year. Three Grammys. 207,000 albums sold, opening week. The Black Keys are finally firing on all cylinders -- synchs, radio and viral. And with the release of seventh studio album "El Camino," the duo may even be saving rock 'n' roll.
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There are no wild parties, groupies or other forms of glamorized rock'n'roll excess on display in the Black Keys' new video, for "Gold On The Ceiling." This three-minute glimpse actually reflects the intense (yet, you know, goofy) touring grind the Ohio rock duo has been living for almost 10 years. Watch below.
Video: Black Keys, "Gold On The Ceiling"
After playing sold-out show after sold-out show, the video shows band members Pat Carney and Dan Auerbach hopping back into their brown and white Dodge minivan, on their way to the next gig. Off stage and out of the spotlights, the camera shows the Black Keys goofing off with their wardrobes and hiding inside of soda coolers.
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"Gold On The Ceiling" goes behind the scenes of the Black Keys' tour, from line-jumpers buying tickets at New York's Webster Hall to roadies labeling the band's gear with spray paint, through a sped-up show and finally to the empty room, littered with beer cans and speckled with stragglers at the end of the night.
The video, which debuted last night on MTV, is for the band's second single off of its seventh album, "El Camino," released in December. The Black Keys make a grand return to North American stages in the form of their first proper arena tour, set to kick off March 2 in their home state (Ohio, specifically Cincinnati).
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