Billboard requires a JavaScript enabled browser to get the full experience
Column Header

Jennifer Lopez's 'Papi' Video: Magic Cookies, Product Placements, Total Chaos

Artists in this Article

Jennifer Lopez

Handsome men smashing through glass, flipping over cars, performing death-defying motorcycle jumps -- it's just another day for Jennifer Lopez! The pop star hypnotizes an entire city full of men but misses the one she loves the most in the music video for "Papi," the latest single from her "Love?" album, which hit the web today (Sept. 19).

 

 

We've all heard the story before -- girl misses boy, girl is offered a magic cookie to feel better, girl eats too much of magic cookie ("It broke!" she claims), girl inspires a slew of flower-grabbing and terrifying automobile accidents by a sea of dumbfounded men. The cheeky choreography at the 3:15 is a charming nod to Lopez's past videos, but will J. Lo reunite with her true "Papi" before the energetic track ends?


Marc Anthony: Nothing 'Sensationalistic' About Split With Jennifer Lopez

 

If Lopez's "Papi" video looks familiar, it's because the singer offered a 30-second trailer of the clip in a commercial for Fiat that premiered last week. Other brands that receive shout-outs in the "Papi" video include Blackberry and Crown Royal.

 

"Papi" follows "Love?" singles like "I'm Into You" and "On the Floor," the latter of which is the seventh-biggest selling song of the year with 3.1 million copies sold, according to Nielsen SoundScan. Lopez will return to "American Idol" in January; until then, she'll make an appearance on a repackaged version of Enrique Iglesias' "Euphoria," due for a November release.

Up for Discussion

Connect with

More Features

All features

All of Billboard.com's Great Lists

Billboard chart app

Billboard archives

Thanks For Joining Billboard

Log in to create your profile, speak your mind and connect with listeners like you.

Why Join ?

Don't just hear it. Live it. Go deeper than a casual listen: Voice your feelings, build a profile around your favorite music, connect with people who share your passions and discover new ones. Sign up for free.

Complete Your Registration at Billboard.com!

Haven't Joined Yet ?

For the full Billboard experience, you need to be a member. Sign up. It's free.

Join Billboard

Forgot your password?

Enter the e-mail address you used to sign up and we will email you the password .

Email Sent !

Your password has been sent to the email address you provided. Please sign in below :

Log In

Forget your password ?

Action Successful

We'd love to hear your feedback on the new Billboard.com!

Whether it's a feature request or a bug

We want to hear from you. Please use this form to anonymously give us your input.