the Coca-Cola Company

  1. Taylor Swift Scores ‘Long Term Partnership’ With Diet Coke

    January 28, 2013 6:09 PM EST Coca-Cola confirmed Monday reports that Diet Coke has committed to "long-term partnership with" Taylor Swift. As part of Diet Coke’s Stay Extraordinary campaign, Swift will be featured in television, print and digital advertising sch ...

  2. Backbeat: will.i.am, Coca-Cola Announce New Partners at 'EKOCYCLE' Launch Event

    October 29, 2012 3:39 PM EDT Coca-Cola VP and chief sustainability officer Bea Perez with will.i.am at a launch event for "EKOCYCLE," an initiative that aims to reduce waste worldwide with visible lifestyle brands. (Photo: Kevin Mazur/Getty) will.i.am and the Coca-C ...

  3. Will.i.am, Coca-Cola To Debut 'Ekocycle' During Olympics Wednesday

    July 31, 2012 9:53 AM EDT Will.i.am is teaming up with The Coca-Cola Company for a new global sustainability and recycling initiative called Ekocycle, a stand-alone brand designed to raise awareness and proceeds for environmentally friendly causes. The program will debut W ...

  4. Essence Fest Draws 413K, Record Sponsorship, Men; Announces 2013 Dates

    July 12, 2012 1:02 PM EDT The Essence of Essence (from left): Kimberly Paige: Associate Vice President African-American Marketing, Coca-Cola; comedian Kevin Hart; and Essence Communications president Michelle Ebanks. (Photo: Walik Goshorn) The Essence Music Festival wrappe ...

  5. Exclusive: (RED), Red Hot Teaming For '(RED) Hot + Fela' Compilation

    May 31, 2012 5:00 PM EDT (RED) and the Red Hot Organization are teaming up for the first time on (RED) Hot + Fela , a tribute compilation to Fela Kuti tentatively due this fall, a follow-up to 2002's Red Hot + Riot . The first single, a cover of Kuti's "Lad ...

  6. Tiesto, Swedish House Mafia's Sebastian Ingrosso To Captain DJ Charity Soccer Game at Miami Music Week

    March 19, 2012 11:36 AM EDT This Miami Music Week, some of the world's biggest DJs are using their talents to raise money for charity. But not the talents you might think. On Wednesday, March 21, 14 DJs will take to the field at an undisclosed location in Miami and play ...

  7. MIDEM 2012 Line-Up Adds Mark Ronson, Paul van Dyk, Saatchi & Saatchi CEO Kevin Roberts

    November 21, 2011 2:45 PM EST Grammy Award-winning artist and producer Mark Ronson, German dance artist Paul van Dyk and Kevin Roberts, CEO Worldwide of Saatchi & Saatchi have been confirmed as guest speakers for next year's MIDEM confab, due to take place January 28 ...

  8. Backbeat: Nile Rodgers Celebrates New Autobiography With Gayle King, Beatriz Perez, Kyle MacLachlan, More

    September 07, 2011 7:32 AM EDT The Guest of Honor: Nile Rogers holding a copy of his new autobiography "Le Freak" at New York's Crosby Hotel. (Photo: Shahar Azran/WireImage) The rainy remnants of Tropical Storm Lee could not stop entertainment glitterati and musi ...

  9. Maroon 5, Coca-Cola Join for Songwriting Session with Fans

    March 01, 2011 2:09 PM EST Not a week after announcing a partnership with Daft Punk for their line of customized soda bottles, Coca-Cola has teamed up with Maroon 5 for the brand's "Coca-Cola Music" project. As part of the program, fans of the millions-sellin ...

  10. Judge To Coke: Credit World Cup Songwriter

    June 08, 2010 12:00 AM EDT The Coca-Cola company was required to credit the songwriter who wrote the Spanish language version of it’s World Cup campaign song, “Wavin’ Flag.” According to a preliminary injunction granted in part by U.S. District Judge Michael Moore, Coca-Col ...

  11. Drake Teams With Sprite For Worldwide Campaign

    February 12, 2010 12:00 AM EST The release date of Drake 's highly-anticipated debut album may still be up in the air but he is still making his presence felt in other ways. The Toronto rapper has teamed up with Sprite for the first commercial of its recently launched &quo ...

  12. Mark Ronson To Keynote At International Music Summit

    February 08, 2010 12:00 AM EST Producer, DJ and recording artist Mark Ronson is to take part in the keynote interview at the International Music Summit, held at Ibiza Gran Hotel on May 26-28. Music supervisor Alexandra Patsavas from Chop Shop, who has worked on shows including ...

  13. Live Nation Goes With Coke

    October 06, 2009 12:00 AM EDT Live Nation has forged a multi-year sponsorship and marketing alliance with Coca-Cola that makes Coke the official soft drink in most Live Nation venues in the United States. The deal will seek to leverage Live Nation's artist-to-fan distribu ...

  14. Apollo Theater Plans 75th Anniversary Celebration

    May 13, 2009 12:00 AM EDT The Apollo Theater will celebrate its 75th anniversary with a benefit tribute concert and an awards ceremony, among other festivities, on June 8 at the historic venue. Hosted by comedian/actor/radio personality Steve Harvey, the gala will feature ...

  15. Interscope Enters Beverage Biz

    June 27, 2007 12:00 AM EDT In what is being touted as a first for a record label, Interscope Geffen A&M Records has signed a joint venture with beverage company Drinks Americas to develop various drink products. As part of the agreement, the partnership will identify, d ...