Viral marketing

  1. 'Harlem Shake' 2.0? '#Selfie' Is Going Viral With Slick Marketing

    March 04, 2014 1:04 PM EST This article first appeared in the March 8th issue of Billboard Magazine. You can buy it here , and subscribe right here . The “selfie” has become so ubiquitous that Oxford Dictionaries named the term its 2013 Word of the Year. Rising DJ duo The C ...

  2. Vine Arrives: Viral Twerk Video Helps Year-Old Rap Song Rocket Up Charts

    July 30, 2013 2:42 PM EDT Twitter’s six-second videoclip app Vine had its first major hit as a promotional platform this week by helping a 15-month-old song go viral and rocket up Billboard’s R&B/Hip-Hop Digital Songs. The track, “Don’t Drop That Thun Thun,” release ...

  3. 'South Park' Sued For 'Stealing' Music Video

    November 16, 2010 12:00 AM EST Less than a month after "South Park" creators Matt Stone and Trey Parker were forced to apologize for lifting material for a spoof of "Inception" from the website CollegeHumor, the show is again facing accusations of content th ...

  4. 'South Park' Sued For 'Stealing' Music Video

    November 16, 2010 12:00 AM EST Less than a month after "South Park" creators Matt Stone and Trey Parker were forced to apologize for lifting material for a spoof of "Inception" from the website CollegeHumor, the show is again facing accusations of content th ...

  5. PRS Launches Royalty Educational Clip

    November 21, 2007 12:00 AM EST Britain's Performing Right Society has created a viral marketing clip which depicts how music creators are paid when their music is played in public. Beginning with a slogan "Everything starts with creation," the 30-second animated ...

  6. XM Suspends Opie & Anthony For On-Air Comments

    May 15, 2007 12:00 AM EDT XM Radio has suspended Gregg "Opie" Hughes and Anthony Cumia, hosts of "The Opie & Anthony Show," and ceased broadcast of the show for 30 days, effective immediately. XM said in a statement today it "deplored the comme ...

  7. David Lee Roth To Be Ousted

    April 20, 2006 12:00 AM EDT Opie & Anthony to replace Roth in seven markets. According to sources familiar with the situation, David Lee Roth’s CBS radio morning show is coming to a screeching halt within a few weeks and will be replaced by the Opie & Anthony Sho ...