Unilever

  1. How Justin Timberlake Became an Unofficial Sales Exec for iHeartRadio Fest: Q&A With Clear Channel Connections' Greg Glenday (Exclusive)

    September 20, 2013 1:15 PM EDT Tickets to Clear Channel’s third annual IHeartRadio Music Festival this weekend aren’t the only part of the two-day spectacle that are sold out -- sponsor activity is at an all-time high, too. More than 14 blue-chip brands are prepping major on ...

  2. Exclusive: Clear Channel Announces iHeartRadio Festival Sponsors; Preps First Fan Village

    July 15, 2013 8:57 AM EDT In just its third year, Clear Channel’s iHeartRadio Music Festival has quickly carved out its own niche in the ever-crowding festival market by booking a lineup made up entirely of marquee, A-plus plus talent that grace its 850 stations’ airwav ...

  3. CMT Awards Book Record Sponsors, Nationwide Expands Jana Kramer Relationship

    June 05, 2013 4:58 PM EDT Wednesday’s CMT Awards will be supported by “without a doubt the highest volume and probably the most meaningful advertiser integrations,” says Anthony Barton, CMT’s senior VP of integrated marketing. This year’s ceremony, held in the middle of ...

  4. Exclusive: Unilever's Fruttare Teams With Ne-Yo, Cher Lloyd and Coachella

    April 10, 2013 10:48 AM EDT Packaged goods giant Unilever is debuting only one product in the United States this year — Fruttare Fruit Bars, which is looking to associate itself with music out the gate with a pair of high-profile partnerships. The first is a collaboratio ...

  5. Business Matters: Yahoo! Music Says 'Yoo-Hoo!'

    May 24, 2012 6:42 PM EDT Business Matters: Yahoo Music Says 'Yoo-Hoo!' (With 27 million Monthly Visitors) -- What has 27 million U.S. visitors each month and seems to get less attention in the music business than many music blogs? Yahoo! Music. Yahoo! Music did ...

  6. Lady Antebellum Teams With Lipton Tea & Honey For New TV Spot

    May 08, 2012 9:42 PM EDT Nicki Minaj isn't the only musician to star in a major ad for PepsiCo this week. Lady Antebellum debuted new 30-second TV spots for Lipton Tea & Honey and Lipton 100% Natural, a new product created in partnership by Pepsi and Unilever.In ...

  7. Business Matters: Deezer Opens API, Welcomes Developers to Make Really Cool Apps

    May 03, 2012 7:15 PM EDT Deezer Welcomes App Developers Deezer has opened its API and launched "Open Deezer" roughly five months after Spotify did the same. Open Deezer will allow developers to create applications and services that integrate Deezer's on-dem ...

  8. Midem's Euro RSCG Pitch Session: The Sound of Sex & Music

    January 28, 2012 9:44 AM EST What is the sound of sex and music? For Reckitt-Benckiser's Durex condoms brand, it's "stuff that's got a big heart…something modern and different, please, that builds toward the end." That was the directive from Alasdair ...

  9. MTVu Campus Invasion Tour With Jason Derulo, Fabolous Adds DJs Diamond Kuts, Chelsea Leyland, Dove Sponsorship

    October 18, 2011 7:55 AM EDT MTVU's Campus Invasion Tour returns Oct. 20 with a new sponsor, Dove Go Fresh, that will be an integrated part of the music festival. The female deodorant and body mist will be represented by two of its official DJs, Diamond Kuts and Chelsea ...

  10. Why A Music Strategy Matters To Brands

    December 17, 2009 12:00 AM EST If brands and their creative agencies agree, in full or in part, about the breadth of the cultural influence and the social value of music, they need to make a long-term commitment to developing a "music strategy," according to Steve Yan ...

  11. Sugar Ray Lead Singer Butters Up Unilever

    June 23, 2008 12:00 AM EDT Mark McGrath, lead singer of rock band Sugar Ray and host of entertainment news show Extra!, is the voice of a new branded entertainment effort from Unilever's I Can't Believe It's Not Butter. Dubbed Spraychel for President , the ca ...

  12. Ashley Tisdale Teams With Degree Girl For '80s Covers

    June 05, 2008 12:00 AM EDT Ashley Tisdale, one of the stars of Disney's "High School Musical," this week released five songs via Degree Girl, the teen targeted deodorant by Unilever. Tisdale recorded four covers of '80s hits and one from 1990. "Too ...

  13. Unilever's 'Rio' Remake Set For 'Idol' Bow

    April 15, 2008 12:00 AM EDT On Wednesday's episode of Fox's American Idol Unilever's Caress Body Wash will debut a 60 second spot featuring Nicole Scherzinger from the Pussycat Dolls singing a remake of Duran Duran's 1982 hit "Rio". The song &qu ...

  14. BRC Signs Secada For Exclusive Booking

    September 14, 2007 12:00 AM EDT Latin singer Jon Secada has signed an exclusive worldwide booking agreement with Nashville-based booking agency the Bobby Roberts Company (BRC). Secada has a handful of one-off concert dates scheduled for this fall, with more expected for 2008, ac ...

  15. Bobby Roberts Company Starts Latin Division

    May 17, 2007 12:00 AM EDT Nashville-based booking agency the Bobby Roberts Company (BRC) has launched a Latin division that will offer exclusive bookings for Latin country music artists. Maritza Baca, president of the U.S. Hispanic Country Music Association (USHCMA), will ...

  16. India Bans Paris Hilton Video

    August 22, 2006 12:00 AM EDT India's Central Board of Film Certification (CBFC) has issued an "adult" certification for the music video to Paris Hilton's "Stars Are Blind." India's Central Board of Film Certification (CBFC) has issued an &qu ...

  17. EMI France Strengthens Exec Team

    March 22, 2006 12:00 AM EST EMI Music Continental Europe chairman/CEO Jean-François Cecillon has unveiled an executive reshuffle at the French company, which he says heralds a "new generation of managers." EMI Music Continental Europe chairman/CEO Jean-Fra ...