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  1. Made In America: Did it Work?

    September 11, 2012 11:36 AM EDT The "Made In America: Did It Work?" story below examines the festival's attendance, sponsors, partnerships, marketing, bookings and branding towards determining if the eventwas a success or not and is from this week's edition o ...

  2. Made In America: Did It Work?

    September 07, 2012 8:00 AM EDT Sorting the numbers on the new Jay-Z fest Budweiser Made in America had a lot of elements of a blockbuster: a curated lineup and headlining set from Jay-Z, promotion from Live Nation, live streams from YouTube and Pandora and a title sponsorship f ...

  3. Steve Stoute On Uniting Budweiser & Jay-Z For Made In America: 'Brands Are Becoming Much Closer To The Content'

    August 31, 2012 1:31 PM EDT Though expectations are already high for the lineup at the inaugural Budweiser Made In America festival in Philadelphia this weekend - Pearl Jam, Run-DMC, Skrillex and curator Jay-Z are among the confirmed headliners, with Beyonce rumored to make ...

  4. Bud Light Preps Port Paradise Music Festival for November, Re-Ups Pitbull Endorsement Deal

    August 17, 2012 7:00 AM EDT As sister brand Budweiser gears up for the debut of Made In America with headliner/curator Jay-Z in Philadelphia next month , Bud Light is prepping the fifth year of its Port Paradise Music Festival, a two-day concert event in the Bahamas. This ye ...

  5. 10 Hits You Didn't Know Were Jingles

    July 25, 2012 7:00 AM EDT Since their heyday in TV and radio advertising of the '50s and '60s, songs written for commercials have had a resurgence in recent years but in a different form. Instead of the 30-second songs you'd hear during commercials, the mode ...

  6. Jay-Z on the Budweiser 'Made in America' Fest, Putting New Music On Hold

    May 14, 2012 1:38 PM EDT Philadelphia Mayor Michael Nutter and Jay-Z attend a press conference on the steps of the Philadelphia Museum of Art to announce that Jay-Z will headline the 'Budweiser Made In America' Two Day Music Festival in Philadelphia this Labor D ...

  7. Nas Opens Up About Amy Winehouse, Divorce, Competing With 'Pop-Fluff Stuff' at SXSW Chat

    March 17, 2012 4:51 PM EDT It's been years since Nas and former manager Steve Stoute formally worked together, but when the two reunited on-stage at a keynote Q&A at South by Southwest Friday it was as if little time had passed. Stoute, a former exec VP at Intersco ...

  8. Billboard.biz's 2012 SXSW Blog

    March 14, 2012 2:11 PM EDT March 20, 2012 | BACKBEAT Backbeat: BMI & Billboard Acoustic Brunch at SXSW BMI, Billboard, Suntrust and Austin's Four Seasons Hotel teamed up to host the BMI & Billboard Acoustic Brunch at the South by Southwest Music Festival on Fri ...

  9. Urban Power List: Steve Stoute

    January 09, 2012 6:17 PM EST Steve Stoute CEO/Founder, Translation Website: TranslationLLC.com Twitter: @SteveStoute The Brander In Chief When the piano line from Kanye West's "Runaway" rang out during the first commercial break of this year's Super Bowl ( ...

  10. Jay-Z Tops Forbes' Hip-Hop Cash Kings List Again

    August 09, 2011 6:30 PM EDT With all the news about his brand-new collaboration with Kanye West, "Watch the Throne," we almost overlooked the fact that Jay-Z topped the Forbes Hip-Hop Cash King list yet again. His take over the past 12 months? $37 million. It' ...

  11. Grammys, NARAS Slammed By Marketing Exec Steve Stoute In Open Letter

    February 20, 2011 6:33 PM EST Longtime marketing/music exec and hip-hop insider Steve Stoute slammed the Grammys in a full page advertisement appearing in the Styles section of Sunday's New York Times. In it, he criticizes the Grammys, the show's parent organization ...

  12. Reebok Partners With Nelly

    July 19, 2005 12:00 AM EDT Footwear, apparel and accessories in the works. In its latest musical partnership, Reebok has teamed with hip-hop/rap artist Nelly for a signature collection of athletic footwear, apparel and accessories. No stranger to brand marketing, Nelly' ...

  13. Reebok Partners With Nelly

    July 19, 2005 12:00 AM EDT In its latest musical partnership, Reebok has teamed with hip-hop/rap artist Nelly for a signature collection of athletic footwear, apparel and accessories. No stranger to brand marketing, Nelly's yet In its latest musical partnership, Reebok ...