Todd Kaplan

  1. Mountain Dew Amps Up Country Strategy With CMT, Talks Future Of Hip-Hop Strategy

    June 06, 2013 5:45 PM EDT Mountain Dew has long had a history in the Heartland of America – the regions of the Midwest, Southwest and Southeast where nearly 80% of the brand’s volume comes from. But only recently has the soda giant started to incorporate the music of the ...