The Nielsen Co.

  1. Pepsi Lands Super Bowl Halftime Sponsorship Deal

    July 24, 2012 11:56 AM EDT NEW YORK (AP) - Pepsi has scored the Super Bowl halftime show. The soda giant says it struck a multiyear deal with the National Football League to sponsor the big game's musical performance. Financial terms and the exact duration of the deal ...

  2. Nielsen: Online Video Viewers Watching Less TV

    June 16, 2011 7:36 AM EDT LOS ANGELES - Americans who watch the most video online tend to watch less TV, according to The Nielsen Co., a finding that overturns a longstanding belief that people are watching more programming over all devices. The ratings agency said Wednesd ...

  3. 'American Idol' Draft Contracts Reveal Big Paydays for Scotty McCreery, Lauren Alaina

    May 26, 2011 3:07 PM EDT Scotty McCreery can thank a fourth judge for clearing his path to becoming the latest "American Idol" - one who didn't have to critique his singing. A Los Angeles judge approved a minor's contract establishing financial protect ...

  4. AOL Chief: Online Content Can Be 'Much Better'

    November 13, 2009 12:00 AM EST Online content can be "much better" and will be the focus of the next development stage of the Internet, AOL chairman and CEO Tim Armstrong said here Friday. "That's why we are making such a big bet there," he said during ...