The Fader

  1. Fader Fort Preps 'Return To Firsts' For 13th Year During SXSW, Taps Mazda As Auto Partner

    February 20, 2014 12:54 PM EST Now entering its 13th year, the Fader Fort will return to Austin March 12-15, with a renewed emphasis on “firsts,” including return performances from artists who made their magazine-cover debut with “The Fader” to emerging acts who will play the F ...

  2. Malcolm Campbell, Former Spin, Blender & Vice Exec, Joins The Fader

    August 06, 2013 2:36 PM EDT The Fader Inc., today announced the hire of media veteran Malcolm Campbell as VP of business development, a new position. President and Publisher Andy Cohn made the announcement. Campbell brings decades of experience having worked for more tha ...

  3. SXSW Backbeat: Usher and The Afghan Whigs Surprise The Fader Fort While Lil Wayne Health Scare Shocks Backstage

    March 16, 2013 1:12 PM EDT Andy Cohn , president and publisher of the Fader, gave himself the best birthday present imaginable Friday night. One of his all-time favorite bands, The Afghan Whigs , headlined a closing-night set with surprise guest Usher that practically r ...

  4. Backbeat: Frank Ocean, Bon Iver Play Fader/Vitaminwater's Surprise Uncapped Show at NYC Synagogue

    September 26, 2012 10:15 AM EDT Frank Ocean performed at NYC's Angel Orensanz synagogue on Manhattan's Lower East Side Monday night with Bon Iver as part of the Fader and vitaminwater's Uncapped series. (Photo: Andy Gensler) If the Fader and vitaminwater wanted to ...

  5. Fader Label Appoints Michael Plen EVP, Tacie Van Liew Marketing Director

    June 12, 2012 8:05 AM EDT Fader Label made an executive level hiring and promoted another staff member to a director position in an effort to continue building the growing label arm of the company, which launched in 2002. Michael Plen was hired as executive vice president, ...

  6. Cashmere Agency's Ryan Ford: SXSW Q&A

    March 16, 2012 6:04 PM EDT Cashmere Agency's Ryan Ford @ SXSW . (Photo: Erika Ramirez) After moderating SXSW panel "From the Blocks to the Blogs," Cashmere Agency's Vice President Ryan Ford chatted with us of SXSW, from what he's looking forward to ...

  7. How 14 Companies Are Making SXSW A Music Marketing Mecca

    March 12, 2012 7:30 AM EDT It may seem like every band and brand is heading down to Austin this month for the South by Southwest Music Conference and Festival (running March 9-18), but the music portion of SXSW has lost some buzz in recent years to the behemoth that is now ...

  8. Exclusive: Converse Is New Fader Fort Sponsor at SXSW; Santigold, Zola Jesus to Perform

    February 28, 2012 12:22 PM EST After eleven years as one of the biggest unofficial events at South by Southwest, the Fader Fort is going legit. This year's Fort will be an official SXSW showcase for the first time, and will be named The Fader Fort Presented by Converse to ...

  9. Backbeat: Yuna Gets Love From Pharrell, Cornerstone at Brooklyn Showcase

    February 09, 2012 4:05 PM EST Yuna performing at a showcase for Cornerstone and Fader Media Group, which also doubled as a listening party for her self-titled upcoming album. (Photo: Sarah Riazati) Cornerstone and Fader Media Group kicked off New York Fashion Week Wednesday ni ...

  10. Exclusive: Fader Fort Returning to SXSW Without Fiat

    January 25, 2012 6:21 PM EST Fiat will not return as the sponsor of the Fader Fort at South by Southwest this year, Billboard has learned. Following a one-year sponsorship that saw record attendance at SXSW (58,000 attendees across four days) and at New York's CMJ Music ...

  11. Web Trends: Listen To Spotify's Most Played Song Of 2011

    December 30, 2011 2:59 PM EST Google Trends: 7. joseph gordon levitt 18. portlandia Twitter Music Trends: 6. The People Under The Stairs 10. Jonas Brothers Forever Digg Music News/Video 24 Hours: 1. 25 Biggest Hip-Hop Fails of 2011 2. Top 10 Craziest Outfits Worn By Musicians ...

  12. Backbeat: Future Rocks Fader Party at Converse Rubber Tracks

    December 19, 2011 7:10 AM EST Fader Magazine's "The Now Issue" (Issue 77) and Converse Rubber Tracks promo. (Photo: Emily Berl) On a cold, wet Wednesday night in New York, a crowd of the city's trendsetters and tastemakers packed into Converse's Rubber ...

  13. CMJ Fader Fort: Will Fiat Stay Committed?

    October 12, 2011 10:39 AM EDT After a relatively low-key, title sponsor-free 2010 , the Fader Fort is returning to CMJ next week with a host of new partners. Presenting sponsor Fiat steps in for longtime sponsor Levi's, continuing its sponsorship from this year's Sou ...

  14. Jennifer Lopez Debuts New Fiat Commercial After Last Spot Called 'Decade's Worst' (Watch)

    October 10, 2011 1:41 PM EDT Jennifer Lopez is expanding her relationship with Fiat, after the Chrysler brand sponsored her "Papi" music video last month and featured clips in a widely-seen 30-second TV campaign. In a new 60-second TV commercial debuting today on br ...

  15. Neon Indian Signs To FADER

    June 08, 2010 12:00 AM EDT Chillwave artist Neon Indian, aka Alan Palomo, has found a new home, FADER Label, Billboard.biz can confirm exclusively. The eventual home of the artist was the subject of speculation following a series of breakout SXSW performances, with rumors o ...

  16. Kanye West Hits SXSW

    March 22, 2009 12:00 AM EDT For a night, it was South By Kanye West. The rapper performed twice Saturday at the annual South By Southwest music conference and festival, dominating the final night of the live music event mostly populated by lesser known acts. In an expected b ...