The Coca-Cola Company

  1. Taylor Swift Scores ‘Long Term Partnership’ With Diet Coke

    January 28, 2013 6:09 PM EST Coca-Cola confirmed Monday reports that Diet Coke has committed to "long-term partnership with" Taylor Swift. As part of Diet Coke’s Stay Extraordinary campaign, Swift will be featured in television, print and digital advertising sched ...

  2. Backbeat: Lance Bass, Mario, Guggenheim, theAudience Execs Kick Off Coca-Cola's AMA Pre-Party

    November 18, 2012 12:16 PM EST Rain may have dampened L.A.'s downtown streets, but that didn't stop American Music Awards pre-show red carpet hosts Lance Bass, Eden Sher and Tristan Wilds (90210) from hitting the town Saturday. Guests exchanged their wet footwear for ...

  3. Backbeat: will.i.am, Coca-Cola Announce New Partners at 'EKOCYCLE' Launch Event

    October 29, 2012 3:39 PM EDT Coca-Cola VP and chief sustainability officer Bea Perez with will.i.am at a launch event for "EKOCYCLE," an initiative that aims to reduce waste worldwide with visible lifestyle brands. (Photo: Kevin Mazur/Getty) will.i.am and the Coca-C ...

  4. Exclusive: Troy Carter, Terry Richardson Team For Pop Water, Launching In Early 2013

    October 29, 2012 1:27 PM EDT Troy Carter, founder and CEO of entertainment company Atom Factory and manager of Lady Gaga, and photographer Terry Richardson are teaming up for a new consumer product, Pop Water , set for an early 2013 debut. The new beverage will be marketed as ...

  5. Coca-Cola in Investment Talks With Spotify

    October 11, 2012 11:47 AM EDT Coca-Cola is in discussions with Spotify to make a small investment in the digital music company. Sources tell Billboard the two companies are in negotiations, but a deal is far from being reached. Sky News first reported on Thursday that the two ...

  6. 40 Under 40: Joe Belliotti, Emmanuel Seuge

    August 02, 2012 2:20 PM EDT Joe Belliotti, Emmanuel Seuge Director of Entertainment Marketing; Head of Worldwide Sports and Entertainment Marketing, Coca-Cola Website: CocaCola.com Twitter: @JoeBelliotti ; @ManuSeuge Making Music Go Better How has Coca-Cola sustained its pre ...

  7. Will.i.am, Coca-Cola To Debut 'Ekocycle' During Olympics Wednesday

    July 31, 2012 9:53 AM EDT Will.i.am is teaming up with The Coca-Cola Company for a new global sustainability and recycling initiative called Ekocycle, a stand-alone brand designed to raise awareness and proceeds for environmentally friendly causes. The program will debut W ...

  8. 10 Hits You Didn't Know Were Jingles

    July 25, 2012 7:00 AM EDT Since their heyday in TV and radio advertising of the '50s and '60s, songs written for commercials have had a resurgence in recent years but in a different form. Instead of the 30-second songs you'd hear during commercials, the mode ...

  9. Pepsi Lands Super Bowl Halftime Sponsorship Deal

    July 24, 2012 11:56 AM EDT NEW YORK (AP) - Pepsi has scored the Super Bowl halftime show. The soda giant says it struck a multiyear deal with the National Football League to sponsor the big game's musical performance. Financial terms and the exact duration of the deal ...

  10. Pepsi Revives Michael Jackson in Marketing Campaign, 1 Billion Cans

    May 04, 2012 6:30 AM EDT PepsiCo Inc. is resurrecting Michael Jackson to try to pump life into its flagship cola, three years after the singer's death and more than a quarter century after the pop icon's landmark sponsorship deal to become the voice of the brand ...

  11. Video: Universal Music Latin Prez Victor Gonzalez Talks Belanova, Coca-Cola Olympic Partnership

    April 24, 2012 6:40 PM EDT Universal Music Latin Entertainment president Victor Gonzalez sat down at the Billboard Latin Music Conference to talk about UMLE act Belanova's partnership with Coca-Cola in the build up to this summer's Olympics in London. Billboard La ...

  12. Spotify, Coca-Cola Team Up for App, Facebook Integration, More

    April 18, 2012 12:00 PM EDT Spotify and Coca-Cola are teaming up for a global partnership that will include a Spotify app, a Facebook integration and a 2013 marketing campaign, among other elements. "This is the beginning of something we both feel will be incredibly lon ...

  13. Spotify Announces Global Deal With Coca-Cola

    April 18, 2012 10:40 AM EDT Spotify CEO Daniel Ek announced a global partnership with Coca-Cola at Ad Age's Digital Conference this morning, according to multiple reports . "I can't reveal more details now," Elk said, "but I'm really excited abo ...

  14. This Week In Music: Mark Ronson, Coca-Cola's Wendy Clark Talk Branding

    February 24, 2012 5:43 PM EST The latest installment of "This Week in Music" comes straight from the panels of MIDEM, where Topspin's Ian Rogers interviewed both Coca-Cola SVP, Integrated Marketing, Communications and Capabilities Wendy Clark and producer/DJ Mar ...

  15. Mark Ronson On 'Move To The Beat,' His Olympic Anthem For Coca-Cola @MIDEM

    January 31, 2012 12:40 PM EST Mark Ronson (Center) with Wendy Clark, Coca Cola senior VP (left) and Topspin founder/CEO Ian Rogers (right), discussed the mulit-faceted tracks he is creating for the Coca-Cola's Olympic Anthem at MIDEM'S Visionary Monday Q&A sessio ...

  16. Coca-Cola's Emmanuel Seuge, Billboard's Most Powerful Branding Exec, On Music Biz @MIDEM

    January 29, 2012 8:12 AM EST Coca-Cola's Emmanuel Seuge, head of music and entertainment marketing, talks Spotify and Music Dealers at MIDEM; Petter Wesslander (right), drummer for You Say France & I Whistle. (Photo: Andrew Hampp) Will 50% of the music industry event ...

  17. Billboard Power 100: Emmanuel Seuge

    January 27, 2012 10:00 AM EST No. 16 Emmanuel Seuge Head of Global Sports and Entertainment Marketing Coca-Cola Twitter: @manuseuge Teaching The World To Sing... In the 2012 music business, brands are the new banks. And Coca-Cola is music's biggest bank. Between the Olymp ...

  18. Ron Pence Leaves Live Nation to Become EMI's Brand Partnerships Head

    January 19, 2012 12:00 PM EST Ron Pence has joined EMI North America as its new head of brand partnerships, the company announced Thursday (Jan. 19), overseeing advertising and brand deals for a roster that includes Katy Perry, Coldplay, David Guetta and Swedish House Mafia. P ...

  19. Natasha Bedingfield Sings 'Shake Up Christmas' in Six Languages for Coca-Cola Global Campaign

    November 23, 2011 2:10 PM EST Following a successful 2010 campaign, Coca-Cola has holiday music plans again this year - this time with Natasha Bedingfield. The "Unwritten" singer is the new vocalist for Coca-Cola's 2011 global campaign, featuring the song " ...

  20. MIDEM 2012 Line-Up Adds Mark Ronson, Paul van Dyk, Saatchi & Saatchi CEO Kevin Roberts

    November 21, 2011 2:45 PM EST Grammy Award-winning artist and producer Mark Ronson, German dance artist Paul van Dyk and Kevin Roberts, CEO Worldwide of Saatchi & Saatchi have been confirmed as guest speakers for next year's MIDEM confab, due to take place January 28 ...

  21. Coca-Cola Partners with Music Dealers to Help Promote Undiscovered Artists

    July 27, 2011 4:12 PM EDT Coca-Cola's best known contribution to music may be "I'd Like to Teach the World to Sing" (In Perfect Harmony)," but it now wants to be known for helping consumers find new music. As exclusively announced in this week' ...

  22. Coca-Cola Acquires Stake in Music Licensing Company

    July 22, 2011 1:36 PM EDT Coca-Cola is buying a minority stake in independent music licensing firm Music Dealers as part of a three-year nonexclusive deal under which Coke soft-drink brands will incorporate music by Music Dealer artists into their marketing campaigns. Ne ...

  23. The Dating Game Between Music and Sponsorships Explored at Billboard Latin Music Conference Panels

    April 26, 2011 7:08 PM EDT The Effectiveness of Local Branding Panelists: (left to right)Carlos Boughton, brand director of Tecate and Tecate Light, Heineken USA; Luis Miguel Messianu, president/chief creative officer of Alma; Carla Dodds, senior director of multicultural m ...

  24. Maroon 5, Coca-Cola Join for Songwriting Session with Fans

    March 01, 2011 2:09 PM EST Not a week after announcing a partnership with Daft Punk for their line of customized soda bottles, Coca-Cola has teamed up with Maroon 5 for the brand's "Coca-Cola Music" project. As part of the program, fans of the millions-sellin ...

  25. Daft Punk Team Up With Coca-Cola For 'Club Coke'

    February 24, 2011 11:45 AM EST Fresh off successful deals with French electronic duo Justice and British pop star Mika, Coca-Cola has teamed up with Daft Punk to design a new line of Coke bottles inspired by the techno stalwarts, according to Hypebeast and several other online ...

  26. Funk Band War Tells PepsiCo They're Not Friends

    September 03, 2010 12:00 AM EDT Members of the original funk band War say they can't be friends with PepsiCo. They're suing the soft drink maker for more than $10 million, saying it did not negotiate with them to use their song "Why Can't We Be Friends" ...

  27. Judge To Coke: Credit World Cup Songwriter

    June 08, 2010 12:00 AM EDT The Coca-Cola company was required to credit the songwriter who wrote the Spanish language version of it’s World Cup campaign song, “Wavin’ Flag.” According to a preliminary injunction granted in part by U.S. District Judge Michael Moore, Coca-Col ...

  28. Drake Teams With Sprite For Worldwide Campaign

    February 12, 2010 12:00 AM EST The release date of Drake 's highly-anticipated debut album may still be up in the air but he is still making his presence felt in other ways. The Toronto rapper has teamed up with Sprite for the first commercial of its recently launched &quo ...

  29. Live Nation Goes With Coke

    October 06, 2009 12:00 AM EDT Live Nation has forged a multi-year sponsorship and marketing alliance with Coca-Cola that makes Coke the official soft drink in most Live Nation venues in the United States. The deal will seek to leverage Live Nation's artist-to-fan distribu ...

  30. K'Naan Celebrates His World Cup Anthem

    September 29, 2009 12:00 AM EDT Somalian-born, Canadian-based hip-hop artist K'Naan has spoken about the "unity and celebration" that will connect with his song "Wavin' Flag," after it was chosen as the official anthem of Coca-Cola's 2010 FIFA ...

  31. Sponsors Sign for Univision's Music Competition Show

    August 28, 2009 12:00 AM EDT Univision has signed AT&T, Bud Light, Coca-Cola, State Farm and Target as title sponsors of its upcoming American Idol-like music competition, Viva el Sueño! (Live the Dream!). The series will feature aspiring professional artists who have not ...

  32. Killers To Play Debut South African Shows

    August 27, 2009 12:00 AM EDT U.S. rock act the Killers will play their first South African shows in December. The announcement of the band's two dates ends the international rock act drought that has marked South Africa since the April Coca-Cola Zero Fest, headlined by O ...

  33. Regulator Shows Mercy For Duffy Coke Commercial

    June 17, 2009 12:00 AM EDT The U.K.'s Advertising Standards Authority (ASA) has rejected complaints that a commercial for Diet Coke featuring Welsh singer Duffy conflicted with health and safety practices, and was inappropriately influential for children under 12. The ...

  34. Inside Coca-Cola's Music-Powered Campaign

    June 05, 2009 12:00 AM EDT "From our perspective, it was a logical choice to inspire people through music," said Coca-Cola Global Music Marketing Manager Umut Özaydinli in the beginning of a case study on Coca-Cola's "Open Happiness" campaign at the ...

  35. Apollo Theater Plans 75th Anniversary Celebration

    May 13, 2009 12:00 AM EDT The Apollo Theater will celebrate its 75th anniversary with a benefit tribute concert and an awards ceremony, among other festivities, on June 8 at the historic venue. Hosted by comedian/actor/radio personality Steve Harvey, the gala will feature ...

  36. Brands Take The 'American Idol' Stage

    May 12, 2009 12:00 AM EDT Each season there is only one American Idol. But the real winners may be the show's loyal sponsors. Almost since its inception, "American Idol" has maintained strong ties with three main benefactors: Coca-Cola, Ford and AT&T (pr ...

  37. Dasani Taps TLC Singer Chilli

    April 09, 2009 12:00 AM EDT Chilli once advised "don't go chasing waterfalls" as part of the Grammy award- winning group TLC. Today she is singing the praises of Coca-Cola's Dasani and Dasani Essence water brands. This month, the star will stress the fact ...

  38. Coca-Cola, Warner Plot 'Happiness' Download

    January 21, 2009 12:00 AM EST Coca-Cola and Warner Music are to partner on a download release as part of the brand's new "Open Happiness" global marketing campaign. The track, titled "Open Happiness," was announced at the MIDEM international music Mark ...

  39. Duffy Stars In Diet Coke Campaign

    January 14, 2009 12:00 AM EST Coca-Cola Great Britain has signed up Welsh singer Duffy to star in its new Diet Coke European advertising campaign. The multi-million pound campaign is set to launch across Europe early this year. Duffy scored the biggest-selling album of the yea ...

  40. Former Coke Exec Joins EMI

    November 17, 2008 12:00 AM EST EMI Music has appointed Rafael McDonnell to a new role covering brand partnerships, licensing and synchronization. McDonnell launched and ran Mycokemusic.com in 2004, which was among the first legal download services in Europe, although it shut do ...

  41. Karina Pasian Joins Lupe Fiasco, Keri Hilson On Tours

    July 22, 2008 12:00 AM EDT Originally slated for June 3, Def Jam recording artist/pianist Karina Pasian will now release her debut album, "First Love," on August 19. To help promote the set, the 16-year-old Dominican-American will embark on both the Coca-Cola &quo ...

  42. Gretchen Wilson Teams With TNT's "Saving Grace"

    July 01, 2008 12:00 AM EDT Gretchen Wilson's song "Work Hard, Play Harder" will be the centerpiece of the upcoming marketing campaign for TNT's drama "Saving Grace." A music video of the song will feature Wilson alongside clips from the show, a ...

  43. Coke Taps Artists For Olympics Push

    May 22, 2008 12:00 AM EDT As part of its advertising surrounding the run-up to the Olympics Coca-Cola turned to eight electronic artists to create music that consumers can download for free. The eight-- Tiësto, Benny Benassi, Kaskade, Jes, Serge Devant, Lucas Prata, Cezar ...

  44. 7-11 Ramps Up 'Guitar Hero: Aerosmith' Backing

    May 05, 2008 12:00 AM EDT -11, the retailer known for its icey confection the Slurpee, is partnering with Activision, Microsoft and Coca-Cola to promote the upcoming video game Guitar Hero: Aerosmith. The focus of the May promotion will be Full Throttle Frozen Blast Slurp ...

  45. Muse, Chiefs, Cornell Confirmed For South Africa Fest

    October 23, 2007 12:00 AM EDT Muse, Kaiser Chiefs, Good Charlotte, Chris Cornell and Korn have been announced as headliners for next year's two-date My Coke Fest, taking place in Johannesburg and Cape Town, South Africa. The 2008 incarnation of My Coke Fest will be held a ...

  46. Live Earth South Africa Switches Venue

    June 25, 2007 12:00 AM EDT Organizers of the South African leg of the Live Earth concerts have announced a change of venue for the July 7 show. According to a statement from promoters Big Concerts, "A decision to change the venue for the Johannesburg leg of the series ...

  47. Coke, iTunes Team For 2 Billion Song Promo

    May 17, 2007 12:00 AM EDT Coca-Cola and Apple have teamed for a 2 billion song giveaway in Europe. The promotion, which the companies are calling the biggest ever in Europe, spans 17 countries and runs from May through the end of August. To participate, consumers will rede ...

  48. The 'American' Way

    March 15, 2007 12:00 AM EDT From the start, Fox's "American Idol" has had some of the most popular kids on the marketing playground in its corner. Coca-Cola, Cingular (now called AT&T) and Ford all jumped in as the show's sponsors in the first two sea ...

  49. Coca Cola Offers Unsigned Artists

    October 02, 2006 12:00 AM EDT Initiative offers free downloads, podcasts. Coca Cola is making free music track downloads, podcasts and information about emerging artists available on its relaunched coca-cola.com Web site. The company has partnered with Paste Magazine, which wi ...

  50. Coca Cola Offers Unsigned Artists

    October 02, 2006 12:00 AM EDT Initiative offers free downloads, podcasts. Coca Cola is making free music track downloads, podcasts and information about emerging artists available on its relaunched coca-cola.com Web site. The company has partnered with Paste Magazine, which wi ...

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