Television commercials

  1. Super Bowl Ads: Why You'll Hear New Music by Passenger, U2, One Republic and Zedd

    January 31, 2014 7:50 PM EST Ever since fun. skyrocketed to stardom from the use of “We Are Young” in a 2012 Super Bowl commercial for Chevrolet , brands, bands, publishers and music supervisors at top ad agencies alike have all been scrambling to re-create the lightning in ...

  2. Stevie Wonder/ Bud Light Squeaks Past Jimmy Cliff/ Volkswagen for Most-Tweeted Super Bowl Ad: Brand Bowl

    February 04, 2013 12:23 AM EST Not surprisingly, Beyonce was the most-Tweeted artist of Super Bowl 47 by a mile. But the race for most-Tweeted music-related commercial was very close – with Bud Light’s Stevie Wonder-starring ad slipping past Volkswagen and Jimmy Cliff by less ...

  3. Super Bowl Commercials That Rock: Watch All The Music-Based Ads From The Big Game

    February 03, 2013 6:49 PM EST Advertisers shelled out new record dollar amounts for 30-second spots at this year's Super Bowl, but as more ads feature current hits and emerging singles as their soundtrack, the Super Bowl has also grown into a top hit-making destination ...

  4. Music Seminar With Living Legends To Feature Yoko Ono

    May 21, 2010 12:00 AM EDT Advertising agency Grey New York has announced that its fourth annual Music Seminar with Living Legends will feature Yoko Ono on Friday, June 25, at the Debussy, in Cannes, France. The event will be part of the 57th Cannes Lions International Adve ...

  5. Super Bowl TV Advertisers See Online Gains

    February 09, 2010 12:00 AM EST Advertisers that bought spots in this year's Super Bowl saw a sharp spike in online references relating directly to their brands, according to research conducted by Prophesee, a unit of Interpublic's Initiative that monitors and analyzes ...

  6. Super Bowl Ads: Hits And Misses

    February 02, 2009 12:00 AM EST Despite a terrible economic climate and through-the-ceiling prices for Super Bowl commercials - most spots were sold for around $3 million - NBC still scored by taking in a reported $206 million in advertising for commercials during the game, a re ...

  7. Music Supervisors Unlock Super Bowl Ad Strategies

    January 30, 2009 12:00 AM EST When it comes to Super Bowl ads brands and their ad agencies want everything in them to be bigger, brighter and better than their normal ads, especially the music. The music heard in Super Bowl ads, whether its licensed or created, plays an integr ...

  8. Grammy Campaign Biggest In Organization's History

    January 12, 2009 12:00 AM EST The National Academy of Recording Arts and Sciences today launches the biggest advertising campaign in the organization's history for the 51st annual Grammy Awards. Developed by ad agency TBWA\Chiat\Day the campaign includes television, radio ...

  9. EMI Marks Guinness Anniversary

    December 09, 2008 12:00 AM EST EMI Music has partnered with Guinness-owner Diageo Ireland for an album featuring music from the brewer's iconic TV commercials. It marks 250 years since Arthur Guinness signed the lease on St. James Gate Brewery in Dublin. "Guinness 250 ...

  10. Report: Mac Users Buy More Music

    December 19, 2007 12:00 AM EST According to the NPD Group, Mac owners are more likely to buy digital music files than PC owners. In its quarterly Digital Music Monitor report, NPD found that exactly half of all Mac owners paid to download music in the third quarter of 2007, ver ...

  11. Grammy Campaign Kicks Off

    December 03, 2007 12:00 AM EST The Recording Academy has brought on advertising agency TBWA\Chiat\Day to help launch "The Next 50 Is Here" campaign, which spotlights the upcoming 50th Annual Grammy Awards. The show is set to air live on CBS February 10. A 60-second TV ...

  12. UMG Delves Deeper Into Direct Response Mktg

    September 30, 2005 12:00 AM EDT Universal Music Group is launching a joint venture with music direct-response pioneer Ira Pittelman that will bring the major into the infomercial business. The initial project from the new venture, d Universal Music Group is launching a joint ven ...

  13. Joss Stone Teams With The Gap

    April 25, 2005 12:00 AM EDT Promotion includes TV commercials, free download. Promotion includes TV commercials, free download. News ...

  14. The Beat

    February 18, 2005 12:00 AM EST Swedish band Caesars draws renewed interest with an iPod ad featuring its 2003 single “Jerk It Out.” Read Melinda Newman's column. Swedish band Caesars draws renewed interest with an iPod ad featuring its 2003 single ¿Jerk It Out.¿ Read Melin ...

  15. The Beat

    February 14, 2005 12:00 AM EST Swedish band Caesars draws renewed interest with an iPod ad featuring its 2003 single “Jerk It Out.” Read Melinda Newman's column. Swedish band Caesars draws renewed interest with an iPod ad featuring its 2003 single ¿Jerk It Out.¿ Read Melin ...

  16. Words & Music

    February 17, 2004 12:00 AM EST Super Bowl ads drop the ball by sending mixed messages to their audience. Super Bowl ads drop the ball by sending mixed messages to their audience. News ...