Strata

  1. Pandora Opens Up Audience Data to Media Buyers

    March 05, 2013 11:03 AM EST In yet another sign of the changing media landscape, Pandora announced today that it will make what is perhaps their biggest resource other than music, their audience data, available to two media buying platforms, STRATA and Mediaocean's &quo ...

  2. Ad Firms Say Their Fortunes Are Rising

    May 20, 2010 12:00 AM EDT Here's another sign that the economy is turning around: In a national Strata survey of ad agencies, more than 47 percent said their business had picked up in the first quarter, almost double the portion that felt their fortunes was improving ...