Starcom Mediavest Group

  1. 'X Factor' Update: Britney Spears' Possible Exit Isn't the Only Big Change Coming

    December 28, 2012 6:09 PM EST Days before country singer Tate Stevens was declared the winner of "X Factor's second season in the U.S., show creator and judge Simon Cowell said the show's success was owed to the younger audience it brought to Fox. In the week of ...

  2. Billboard Power 100: Blaise D'Sylva

    January 26, 2012 10:39 PM EST No. 55 Blaise D'Sylva VP of Media, Sports and Entertainment Marketing Anheuser-Busch InBev Twitter: @AB_Cares Sonic Brew... Anheuser-Busch's brand-new media, sports and entertainment marketing chief (he just started Jan. 16, after roles ...

  3. @Advertising Week: Nielsen Unveils Online Campaign Ratings System

    September 28, 2010 12:00 AM EDT In a bid to help marketers measure audiences for ads across TV, online and (eventually) mobile platforms by a common metric, Nielsen unveiled a new system Monday—to be launched commercially next year—that will provide, for the first time, TV-type ...

  4. The Hispanic Market Is Set to Soar

    November 02, 2009 12:00 AM EST Hispanic Americans continue to grow in number at a rate four times that of the general population, with the 2010 Census expected to show their total rising to nearly 50 million, from 38 million in 2000. And second-generation Hispanics are fast bec ...