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  1. Billboard Roundtable Part 2: Bruno Mars, the Super Bowl, Big Data (Video)

    September 23, 2013 3:30 PM EDT The Panel Marcie Allen Founder/president, MAC Presents Lori Feldman Senior VP of brand partnerships & music licensing, Warner Bros. Records Marcus Peterzell EVP of entertainment, Ketchum Sports & Entertainment; head of Ketchum Sounds Bo ...

  2. Festival Sponsorship Spending Projected to Set Record in 2013

    May 10, 2013 2:33 PM EDT Sponsorship for the live music business is up more than 15% in three years as more brands look to tap into fans’ passion This story below on the growth of branding at U.S. music festivals is from the May 18 edition of Billboard magazine feat ...

  3. Ketchum Launches Music Division, Ketchum Sounds, With Snoop Dogg, One Direction Deals

    November 27, 2012 7:04 PM EST PR agency Ketchum has launched a music-marketing division, Ketchum Sounds, to be headed by Marcus Peterzell, executive VP of entertainment for Ketchum Sports & Entertainment. With expertise in brand strategy, tour sponsorship and activation, m ...

  4. Dolla-palooza: Why More Brands Than Ever Are Flocking to Lolla

    August 04, 2012 12:15 PM EDT More than any U.S. festival, Lollapalooza brings the brands. From fully-branded stages by Sony, PlayStation, Bud Light, Google Play, BMI and Red Bull to a bag check from State Farm, free T-shirts from The Gap and two different activations from Toy ...

  5. Nontraditional Sponsors Make Pop Stars Reach Beyond The Core

    July 19, 2012 6:50 PM EDT Pet food and other nontraditional sponsors finding love from music fans At the recent Pitchfork Music Festival in Chicago, the sponsors included a mix of beverages (Heineken, vitaminwater), automotive companies (Acura), technology firms (Intel) an ...

  6. The Year In Branding: Top Tours And Festivals Got Closer With Sponsors This Year

    December 08, 2011 8:40 AM EST The Foo Fighters playing fans' personal garages on behalf of BlackBerry. Weezer rerecording the jingle of State Farm, its Memories tour sponsor. Lady Gaga calling a fan every night from the stage through Virgin Mobile. The abundance of such c ...

  7. Video: Live Nation Network President Russell Wallach Talks Brand/Artist Partnerships

    November 18, 2011 6:40 AM EST Live Nation's Russell Wallach has done his fair share of research into branding. Just this year, his company has paired Weezer with State Farm and 30 Seconds to Mars with HP to try and help each with cross-promotion. After appearing at the Bi ...

  8. Live Music Sponsorships Focus of Panels, Award at Billboard Touring Conference

    October 27, 2011 3:45 PM EDT The growth and vitality of live music branding and sponsorship partnerships will be reflected in high-profile content and awards at the eighth annual Billboard Touring Conference & Awards, set for Nov. 9-10 at the Roosevelt Hotel in New York C ...

  9. IEG: Marketers To Spend $1.17 Billion On Live Music This Year

    April 27, 2011 11:33 AM EDT A downturn in the concert business in 2010 did not have a negative impact on corporate dollars spent in the space, as North American-based companies will spend $1.17 billion to sponsor music venues, festivals and tours in 2011, a 7.3% increase fro ...

  10. BACKBEAT: Sponsorship Experts Discuss Touring Deals @Music & Advertising

    September 16, 2010 12:00 AM EDT Laura Hutfless , sponsorship agent, Creative Artists Agency A panel of sponsorship experts discussed the vital role that brand partners play in providing artists with touring dollars today at the Music & Advertising conference in Chicago. Crea ...

  11. Forecast: Branded Entertainment To Grow In 2010

    June 29, 2010 12:00 AM EDT Branded entertainment marketing dipped for the first time in 2009, but it’s forecast to roar back this year, according to PQ Media's new report on the industry released Tuesday (June 29). In 2010, branded entertainment, including consumer eve ...

  12. Billboard Q&A: MAC Presents President Marcie Allen

    July 27, 2009 12:00 AM EDT North American companies will spend $1.1 billion to sponsor music venues, festivals and tours this year, compared with $1 billion in 2008, according to the IEG Sponsorship Report, which tracks sponsorship spending. As president of the Nashville-ba ...

  13. Study: Music Sponsorships To Hit New High In 2009

    April 28, 2009 12:00 AM EDT North American-based companies will spend $1.08 billion to sponsor music venues, festivals and tours in 2009, a 3.8% increase from the $1.04 billion spent last year, according to IEG Sponsorship Report, which tracks money spent on sponsorships. In ...

  14. Panel Tackles Tour Sponsorship Strategies

    November 20, 2008 12:00 AM EST Corporate sponsorships continue to play an important role in the touring industry as various companies partner with artists to reach potential consumers. In 2008, approximately $1.04 billion will be spent on live music sponsorship, according to IE ...

  15. Sponsorships Top $1 Billion In '07

    April 09, 2008 12:00 AM EDT North American-based companies will spend an estimated $1.04 billion to sponsor music venues, festivals, tours and concerts this year, a four percent increase from $1 billion in '07, according to research by Chicago-based IEG Sponsorship Repo ...

  16. Brands Jump on Summer Tours

    April 01, 2008 12:00 AM EDT It's been 20 years since Neil Young famously declared that he wouldn't sing for Miller or Bud. These days, most rockers are singing a different tune as the concert sponsorship business has skyrocketed. While media segments like newspaper ...

  17. Shoe Company Crocs Lines Up Music Festival Deals

    March 31, 2008 12:00 AM EDT Shoe company Crocs Inc. will have a presence at a number of U.S. music festivals and amphitheater concerts this summer. Crocs Inc. has signed or is finalizing contracts with approximately 30 non-sports properties, according to a recently published ...

  18. Clear Channel Names Sales VPs

    May 16, 2005 12:00 AM EDT Foy, McDonald, Peikon brought on board. Clear Channel Entertainment Properties has named three sales VPs as the market for branded live entertainment expands. Chris Foy, Jim McDonald and Andy Peikon have joined the division, and report to CCEP pre ...

  19. IEG Report Bullish On Tour Sponsorships

    January 21, 2005 12:00 AM EST Sponsorship spending on music tours, concert series and venues is expected to total $754 million in 2005, up from $695 million in '04, according to IEG Sponsorship Report, a leading trade publication Sponsorship spending on music tours, conce ...

  20. IEG Report Bullish On Tour Sponsorships

    January 21, 2005 12:00 AM EST Sponsorship spending on music tours, concert series and venues is expected to total $754 million in 2005, up from $695 million in '04, according to IEG Sponsorship Report, a leading trade publication Sponsorship spending on music tours, conce ...

  21. Dashboard Partners With Honda For Tour

    March 08, 2004 12:00 AM EST Outing is act's first corporate sponsorship. Outing is act's first corporate sponsorship. News ...

  22. Concert Sponsorships To Reach New Heights In 2004

    February 05, 2004 12:00 AM EST Spending on concert and venue corporate sponsorships is expected to reach $695 million in 2004 -- a 21% leap from last year's $575 million, according to the IEG Sponsorship Report. This makes music th Spending on concert and venue corporate s ...