Soft matter

  1. Backbeat: Lance Bass, Mario, Guggenheim, theAudience Execs Kick Off Coca-Cola's AMA Pre-Party

    November 18, 2012 12:16 PM EST Rain may have dampened L.A.'s downtown streets, but that didn't stop American Music Awards pre-show red carpet hosts Lance Bass, Eden Sher and Tristan Wilds (90210) from hitting the town Saturday. Guests exchanged their wet footwear for ...

  2. 40 Under 40: Joe Belliotti, Emmanuel Seuge

    August 02, 2012 2:20 PM EDT Joe Belliotti, Emmanuel Seuge Director of Entertainment Marketing; Head of Worldwide Sports and Entertainment Marketing, Coca-Cola Website: CocaCola.com Twitter: @JoeBelliotti ; @ManuSeuge Making Music Go Better How has Coca-Cola sustained its pre ...

  3. Pepsi Lands Super Bowl Halftime Sponsorship Deal

    July 24, 2012 11:56 AM EDT NEW YORK (AP) - Pepsi has scored the Super Bowl halftime show. The soda giant says it struck a multiyear deal with the National Football League to sponsor the big game's musical performance. Financial terms and the exact duration of the deal ...

  4. Pepsi to Launch Twitter Push With Concert Livestreams, Free Music Downloads

    May 30, 2012 7:46 AM EDT Make sure you're awake and following us for free music today! (limit 1 per follower, US Only) #soexcited #giveaway #music - Pepsi™ (@pepsi) May 30, 2012 NEW YORK (AP) -- PepsiCo Inc. is lifting the curtain on its music partnership with Twitte ...

  5. Pepsi Revives Michael Jackson in Marketing Campaign, 1 Billion Cans

    May 04, 2012 6:30 AM EDT PepsiCo Inc. is resurrecting Michael Jackson to try to pump life into its flagship cola, three years after the singer's death and more than a quarter century after the pop icon's landmark sponsorship deal to become the voice of the brand ...

  6. Pepsi Teams With Nicki Minaj, Preps Michael Jackson Project With Diplo, A-Trak

    May 01, 2012 8:00 AM EDT Pepsi has unveiled a new multiyear global marketing campaign, complete with a new tagline -- "Live for Now" -- and commercials featuring the biggest names in music. First up in the campaign is Nicki Minaj, whose 2010 single "Moment ...

  7. The Cola Wars: How Pepsi and Coke Are Battling In the Music Space

    April 30, 2012 6:30 AM EDT It's late January in Cannes, and Mark Ronson is dressed like a White Stripe. Taking the stage at the MIDEM music conference, the producer wears a bright red oxford shirt with white buttons and black skinny jeans that flare at the ankle to rev ...

  8. Video: Universal Music Latin Prez Victor Gonzalez Talks Belanova, Coca-Cola Olympic Partnership

    April 24, 2012 6:40 PM EDT Universal Music Latin Entertainment president Victor Gonzalez sat down at the Billboard Latin Music Conference to talk about UMLE act Belanova's partnership with Coca-Cola in the build up to this summer's Olympics in London. Billboard La ...

  9. Spotify, Coca-Cola Team Up for App, Facebook Integration, More

    April 18, 2012 12:00 PM EDT Spotify and Coca-Cola are teaming up for a global partnership that will include a Spotify app, a Facebook integration and a 2013 marketing campaign, among other elements. "This is the beginning of something we both feel will be incredibly lon ...

  10. Coca-Cola Acquires Stake in Music Licensing Company

    July 22, 2011 1:36 PM EDT Coca-Cola is buying a minority stake in independent music licensing firm Music Dealers as part of a three-year nonexclusive deal under which Coke soft-drink brands will incorporate music by Music Dealer artists into their marketing campaigns. Ne ...

  11. Maroon 5, Coca-Cola Join for Songwriting Session with Fans

    March 01, 2011 2:09 PM EST Not a week after announcing a partnership with Daft Punk for their line of customized soda bottles, Coca-Cola has teamed up with Maroon 5 for the brand's "Coca-Cola Music" project. As part of the program, fans of the millions-sellin ...

  12. Funk Band War Tells PepsiCo They're Not Friends

    September 03, 2010 12:00 AM EDT Members of the original funk band War say they can't be friends with PepsiCo. They're suing the soft drink maker for more than $10 million, saying it did not negotiate with them to use their song "Why Can't We Be Friends" ...

  13. Judge To Coke: Credit World Cup Songwriter

    June 08, 2010 12:00 AM EDT The Coca-Cola company was required to credit the songwriter who wrote the Spanish language version of it’s World Cup campaign song, “Wavin’ Flag.” According to a preliminary injunction granted in part by U.S. District Judge Michael Moore, Coca-Col ...

  14. Live Nation Goes With Coke

    October 06, 2009 12:00 AM EDT Live Nation has forged a multi-year sponsorship and marketing alliance with Coca-Cola that makes Coke the official soft drink in most Live Nation venues in the United States. The deal will seek to leverage Live Nation's artist-to-fan distribu ...

  15. Regulator Shows Mercy For Duffy Coke Commercial

    June 17, 2009 12:00 AM EDT The U.K.'s Advertising Standards Authority (ASA) has rejected complaints that a commercial for Diet Coke featuring Welsh singer Duffy conflicted with health and safety practices, and was inappropriately influential for children under 12. The ...

  16. Inside Coca-Cola's Music-Powered Campaign

    June 05, 2009 12:00 AM EDT "From our perspective, it was a logical choice to inspire people through music," said Coca-Cola Global Music Marketing Manager Umut Özaydinli in the beginning of a case study on Coca-Cola's "Open Happiness" campaign at the ...

  17. Dasani Taps TLC Singer Chilli

    April 09, 2009 12:00 AM EDT Chilli once advised "don't go chasing waterfalls" as part of the Grammy award- winning group TLC. Today she is singing the praises of Coca-Cola's Dasani and Dasani Essence water brands. This month, the star will stress the fact ...

  18. Super Bowl Ads: Ten Top Spots That Connected Brands With Bands

    January 30, 2009 12:00 AM EST Billboard went through all the Super Bowl ads of the past 10 years to find the spots that connected music and brands in ads that were exceptional. Budweiser "Gonna Fly Now" 2008 Part of Rocky's long-standing grip on pop culture can ...

  19. Duffy Stars In Diet Coke Campaign

    January 14, 2009 12:00 AM EST Coca-Cola Great Britain has signed up Welsh singer Duffy to star in its new Diet Coke European advertising campaign. The multi-million pound campaign is set to launch across Europe early this year. Duffy scored the biggest-selling album of the yea ...

  20. GPG Courts Touring Artists

    August 02, 2007 12:00 AM EDT Green Power Generators (GPG) is targeting the touring industry with a new line of biodiesel generators designed to reduce carbon emissions. In recent weeks, GPG inked a deal to provide generators for the Aug. 25 Warped Tour stop at Caroson, Calif. ...

  21. Pepsi Taps Artists For Brand Restyling

    April 05, 2007 12:00 AM EDT As part of its global brand restyling, Pepsi has tapped the All-American Rejects, Big & Rich and Pharrell Williams to each design a Pepsi can for an upcoming campaign. Each can will include a Web site address that will take fans to exclusive c ...

  22. Coca Cola Offers Unsigned Artists

    October 02, 2006 12:00 AM EDT Initiative offers free downloads, podcasts. Coca Cola is making free music track downloads, podcasts and information about emerging artists available on its relaunched coca-cola.com Web site. The company has partnered with Paste Magazine, which wi ...

  23. Coca Cola Offers Unsigned Artists

    October 02, 2006 12:00 AM EDT Initiative offers free downloads, podcasts. Coca Cola is making free music track downloads, podcasts and information about emerging artists available on its relaunched coca-cola.com Web site. The company has partnered with Paste Magazine, which wi ...

  24. Coca-Cola Teams With Loudeye For NZ Downloads

    August 03, 2005 12:00 AM EDT Coca-Cola yesterday (Aug. 2) launched an online music store in New Zealand. It marks the soft drinks giant's first digital music foray into the Pacific region. Coca-Cola yesterday (Aug. 2) launched an online music store in New Zealand. It mar ...

  25. Coca-Cola Teams With Loudeye For NZ Downloads

    August 03, 2005 12:00 AM EDT Coca-Cola yesterday (Aug. 2) launched an online music store in New Zealand. It marks the soft drinks giant's first digital music foray into the Pacific region. Coca-Cola yesterday (Aug. 2) launched an online music store in New Zealand. It mar ...

  26. From Hilltop To Chilltop

    June 27, 2005 12:00 AM EDT Coca-Cola Zero re-imagines 1971 ad. Everything old is new again. A new TV spot for Coca-Cola's new zero calorie soft drink, Coca-Cola Zero, re-imagines the cola company's now classic 1971 ad, "Hilltop," as "Chilltop." ...

  27. Shazam, Coke Fizz With U.K. Promotion

    May 18, 2005 12:00 AM EDT M Coke products branded during mobile campaign. Coca-Cola is extending its marketing reach into the British mobile market through a partnership with music recognition technology firm Shazam Entertainment. Through the new promotion, Coca-Cola ca ...

  28. Shazam, Coke Fizz With U.K. Promotion

    May 18, 2005 12:00 AM EDT M Coke products branded during mobile campaign. Coca-Cola is extending its marketing reach into the British mobile market through a partnership with music recognition technology firm Shazam Entertainment. Through the new promotion, Coca-Cola ca ...

  29. MusicMatch Hooks Up Sprite Promotion

    January 28, 2004 12:00 AM EST MusicMatch has entered into a cross-marketing agreement with The Coca-Cola Co. to promote its digital-music service through an alliance with Sprite, the beverage giant's lemon-lime soft drink. MusicMatch has entered into a cross-marketing agr ...

  30. Coke Prepares Blitz For Free Downloads In U.K.

    January 25, 2004 12:00 AM EST Coca-Cola is reading a major campaign for March and April to promote its newly launched online music service. Coca-Cola is reading a major campaign for March and April to promote its newly launched online music service. Speaking at the MidemNet co ...

  31. Coke Prepares Blitz For Free Downloads In U.K.

    January 25, 2004 12:00 AM EST Coca-Cola is reading a major campaign for March and April to promote its newly launched online music service. Coca-Cola is reading a major campaign for March and April to promote its newly launched online music service. Speaking at the MidemNet co ...