Social Media Engagement

  1. Demi Lovato's 'Heart Attack' Hashtag Becomes Worldwide Trending Topic

    March 04, 2013 11:56 AM EST On Friday March 1, Demi Lovato debuted the release of the video for her new single “Heart Attack,” via an interactive online campaign where fans unlocked the video by tweeting the song’s lyrics, along with the hashtag “ #UnlockHeartAttack .” The c ...