Shefrin Company

  1. Hollywood Publicist Gene Shefrin Dead at 90

    April 12, 2011 7:00 AM EDT Former Hollywood publicist Gene Shefrin, who represented Don Rickles, Guy Lombardo and Dick Clark during a career spanning 42 years, has died after a battle with Parkinson's disease. He was 90. Shefrin died in his sleep on April 6 in Encinita ...