Rob McCarthy

  1. Super Bowl Ads: Why You'll Hear New Music by Passenger, U2, One Republic and Zedd

    January 31, 2014 7:50 PM EST Ever since fun. skyrocketed to stardom from the use of “We Are Young” in a 2012 Super Bowl commercial for Chevrolet , brands, bands, publishers and music supervisors at top ad agencies alike have all been scrambling to re-create the lightning in ...

  2. Bud Light's 50 Concerts In 50 States Initiative - Did It Work? (Exclusive)

    August 23, 2013 2:01 PM EDT This story first appeared in the new Billboard Pick-up this issue here ; get your subscription here .   For its first attempt to host 50 concerts in all 50 states on the same day, Bud Light had modest goals for the audience it wanted to reach as ...

  3. Jay-Z on the Budweiser 'Made in America' Fest, Putting New Music On Hold

    May 14, 2012 1:38 PM EDT Philadelphia Mayor Michael Nutter and Jay-Z attend a press conference on the steps of the Philadelphia Museum of Art to announce that Jay-Z will headline the 'Budweiser Made In America' Two Day Music Festival in Philadelphia this Labor D ...