Publicis Groupe

  1. Global Ad Spending to Rise 4.1% This Year, Return to Pre-Recession Peak

    July 13, 2011 7:01 AM EDT NEW YORK - Global advertising expenditures will return to pre-recession peak levels this year, but the U.S. will take several years to return to its peak performance, media planning and buying firm ZenithOptimedia predicted Tuesday. "While th ...

  2. U.S. Ad Market Forecast To Grow 3%

    September 07, 2010 12:00 AM EDT A new forecast from media and marketing research firm SNL Kagan predicts the U.S. ad market will rebound with nearly 3 percent growth this year to $210 billion after two years of declines. The firm is forecasting growth in the sector for the fores ...

  3. Global Ad Spend to Rise 2.2%

    April 08, 2010 12:00 AM EDT Publicis Groupe's Zenith Optimedia today issued a revised global ad forecast for 2010, projecting a 2.2 percent rise in spending to $456 billion. The upgrade represents an improvement of more than a full percentage point vs. ZO's Decembe ...

  4. @SXSW: The New Brand Hot Spot

    March 15, 2010 12:00 AM EDT Over 11,000 attendees are expected to flock to Austin, Texas, for South by Southwest, drawn by the conference's growing reputation as a sort of Burning Man festival for digital technology. Among the armies of developers, techies and designers ...

  5. Marketing & Branding Trends To Watch In 2010

    December 28, 2009 12:00 AM EST As a rough 2009 draws to a close, the digital marketing world is looking ahead to 2010, hoping to deliver stronger growth in the sector, which is one of the few bright spots in the media world. What lies ahead? We identified 10 trends that are sur ...