Product placement

  1. Katy Perry's Twitter Tirade About Product Placement: An Executive Weighs In

    February 25, 2011 5:17 PM EST A visual interpretion of Katy Perry's message to product-placement haters (Photo: John Shearer/Getty Images) Even though product placement has become standard in music videos, Katy Perry recently felt the need to take to Twitter to defend it. ...

  2. Britney Spears' 'Hold It Against Me' Video: A Product Placement Roundup

    February 18, 2011 2:26 PM EST It's not quite the spot-the-product-placement game that Lady Gaga and Beyonce's "Telephone" video was, but if you watch the new video for Britney Spears' "Hold it Against Me" and you'll definitely spot more ...

  3. @Digital Hollywood: OK Go and the New Era of Video Content

    October 18, 2010 12:00 AM EDT One noted rock band is at the heart of a new type of brand-funded content. OK Go, the band behind numerous online viral video successes, is using its online notoriety to work with global electronics company Samsung. "The new primetime is dayt ...

  4. Forecast: Branded Entertainment To Grow In 2010

    June 29, 2010 12:00 AM EDT Branded entertainment marketing dipped for the first time in 2009, but it’s forecast to roar back this year, according to PQ Media's new report on the industry released Tuesday (June 29). In 2010, branded entertainment, including consumer eve ...

  5. Ad Spending Fell 12% In 2009

    March 17, 2010 12:00 AM EDT It's official: 2009 was a lousy year for the ad industry. Spending on all media fell 12% in the U.S. to $125.3 billion, according to a report from Kantar Media due Wednesday. Of 20 categories, only two were higher in 2009 compared with 2008: ...

  6. Why A Music Strategy Matters To Brands

    December 17, 2009 12:00 AM EST If brands and their creative agencies agree, in full or in part, about the breadth of the cultural influence and the social value of music, they need to make a long-term commitment to developing a "music strategy," according to Steve Yan ...

  7. Brands Take The 'American Idol' Stage

    May 12, 2009 12:00 AM EDT Each season there is only one American Idol. But the real winners may be the show's loyal sponsors. Almost since its inception, "American Idol" has maintained strong ties with three main benefactors: Coca-Cola, Ford and AT&T (pr ...

  8. UMLE Parters With The Axis Agency On Brand Alliances

    April 01, 2009 12:00 AM EDT Universal Music Latin Entertainment, whose labels control the largest share of Latin music sales in the U.S., has made The Axis Agency its preferred partner in seeking brand alliances and licensing content to companies marketing to Hispanics. The ...

  9. Brands Get Spotlight At Regional Mexican Summit

    October 08, 2008 12:00 AM EDT Inroads have been made in terms of regional Mexican shows and artists getting big-ticket sponsors. But artists and brands still have a lot to learn about correctly matching fans of the genre with sponsors, according to panelists at the Billboard R ...

  10. Commentary: Think Before You Brand

    July 30, 2008 12:00 AM EDT Celebrity brand partnerships have become undeniably big business in recent years, and the success stories-the multiple links between artists and Apple, plus Pepsi's long-running association with the likes of Britney Spears, Beyoncé and Pink-s ...

  11. RealNetworks To Push Ringtones Via Film, TV

    July 29, 2008 12:00 AM EDT One of the challenges record labels face with the growth of ringback tones is a lack of cohesive marketing. Since each wireless operator gives their ringback tone service a different name, labels say developing a quick and easy consumer message fo ...

  12. Universal France Creates Brand-Focused Division

    April 04, 2008 12:00 AM EDT Universal Music France has launched a division designed to intermediate between brands and the major company's artists. The new unit, entitled "U think!", will work on product placement, endorsement and on developing dedicated music ...

  13. UMG, Sega Ink Deals With Interactive Ad Group

    October 03, 2007 12:00 AM EDT Get Interactive, a new ad technology company that allows consumers to buy products placed in entertainment content and creates opt-in advertising platforms for brands, has inked its first deals with Universal Music Group, Sega and Overture Films, ...

  14. Branded Entertainment Hot Topic At 'Marketing To Men'

    August 08, 2007 12:00 AM EDT The third annual Marketing to Men 18-34 conference was held today at the Altman Building in New York. Presented by Ripe TV, in association with Massive Inc., Playboy and Snippies -- and hosted by Billboard, Adweek, Brandweek, Mediaweek and the Hol ...

  15. Next Big Idea Conference Set

    December 15, 2005 12:00 AM EST Marketing event to be held Jan. 17 in L.A. Tne Next Big Idea-west conference, held January 17 at the Renaissance Hollywood Hotel in Los Angeles, will showcase the visionaries and exceptional marketers who are reinventing the business with original ...

  16. Easing Of Regs Likely As Euros Rethink Branding

    November 22, 2005 12:00 AM EST In Germany, TV executives are losing their jobs because of it. In the United Kingdom, there have been allegations involving BBC programming. In Italy, some suspect it might be happening too. (The Hollywood Reporter) -- In Germany, TV executives ar ...

  17. WGA, SAG Want Say And Pay For Product Plugs

    November 22, 2005 12:00 AM EST The Writers' Guild of America and the Screen Actors' Guild on Nov. 14 went public with their demands that networks and producers give writers and actors a creative say and financial compensation for w LOS ANGELES (The Hollywood Reporter) ...

  18. EU Regs Keeping Hands Off Net

    September 27, 2005 12:00 AM EDT The planned review of the European Union's key broadcasting legislation will be easy on the Internet but tough on clandestine advertising techniques such as product placement, EU media commissioner Vi BRUSSELS (The Hollywood Reporter) -- The ...

  19. EC Confab Eyes Broadcasting Sector Reforms

    September 20, 2005 12:00 AM EDT Top European Union policy makers and broadcasting executives gather in the northern England city of Liverpool Sept. 20 for a three-day conference on how to regulate Europe's fast-changing audiovisual BRUSSELS (The Hollywood Reporter) -- Top E ...

  20. Bavaria Topper Kleine Fired In Scandal's Wake

    July 19, 2005 12:00 AM EDT Thilo Kleine has been fired as managing director of leading German television production group Bavaria Film amid a product placement scandal that has shaken Bavaria and its pubcaster parent ARD. COLOGNE, Germany (The Hollywood Reporter) -- Thilo K ...

  21. Adelstein Calls For Probe Into Hidden Pitches

    May 31, 2005 12:00 AM EDT A top federal regulator called for a crackdown on product placement and paid product pitches on everything from soap operas to reality shows, saying federal authorities should investigate dubious prac WASHINGTON, D.C. -- A top federal regulator ca ...

  22. FCC Commissioner Wants 'Further Action' In Probe

    May 24, 2005 12:00 AM EDT Adelstein focuses on payola, product placement. FCC commissioner Jonathan Adelstein will call for “further action” by the commission on payola and the acceptance of undisclosed promotions during a speech he plans to give tomorrow (May 25) at the D ...

  23. A Sweet Future For 'Advertainment'

    March 29, 2004 12:00 AM EST The new era of "advertainment" represents a dramatic shift in the ways that these two areas can support one another. The line between entertainment and advertisement is increasingly blurring, and some You might remember the old commercia ...