Procter & Gamble

  1. Pepsi's Frank Cooper Talks iTunes Radio, Exclusive Brand Channels (Exclusive)

    September 18, 2013 6:56 PM EDT Apple’s long-awaited launch of iTunes Radio on Wednesday brings an exclusive list of sponsors -- McDonald’s, Nissan, and Procter & Gamble among them -- but only one with its own branded stations. Pepsi, iTunes Radio’s premier beverage spons ...

  2. Backbeat: Essence Festival Draws Blue Chip Sponsors for Record-Setting 19th Year

    July 08, 2013 11:33 AM EDT Now in its 19th year, the Essence Festival has often described as an event “you just need to see to believe.” The three-day conference and concert festival is massive in scale — it’s attracted more than 400,000 people over three days for years ...

  3. Grammy Ad Rates Climb to Record $900,000 Per Spot

    February 07, 2013 7:00 AM EST Ads for this Sunday’s Grammy Awards have reached an all-time high of $850,000 to $900,000 for some 30-second spots, a 9 to 12% increase from 2012, according to five executives familiar with negotiations who spoke with Billboard.biz. Chevrolet, De ...

  4. Akinah Rahmaan Named Island Def Jam VP of Marketing

    October 17, 2012 5:00 PM EDT The Island Def Jam Music Group announced today (Oct. 17) that Akinah Rahmaan will step up and fill the role of Vice President of Marketing. Senior Vice President of Marketing Chris Atlas, to whom Rahmaan will report directly, stated that she will ...

  5. L.A. Reid, Steve Bartels, More Trumpet the Power of Radio at Advertising Week Panel

    October 01, 2012 6:40 PM EDT Heads up to emerging artists: If you want to impress L.A. Reid, think about what your music might sound like on FM airwaves. "The deepest and most sincere feeling I get is when I meet an artist and they have that steel in their eyes and they ...

  6. How Beats By Dre Got Their Headphones On Olympians' Ears (Despite Violating IOC Policy)

    July 31, 2012 4:30 PM EDT In just a matter of days, Beats By Dre headphones have become one of the most visible - and controversial - brands at the 2012 Summer Olympic Games. Athletes like British tennis player Laura Robson and soccer player Jack Butland tweeted their love ...

  7. Essence Fest Draws 413K, Record Sponsorship, Men; Announces 2013 Dates

    July 12, 2012 1:02 PM EDT The Essence of Essence (from left): Kimberly Paige: Associate Vice President African-American Marketing, Coca-Cola; comedian Kevin Hart; and Essence Communications president Michelle Ebanks. (Photo: Walik Goshorn) The Essence Music Festival wrappe ...

  8. Carly Rae Jepsen, Marianas Trench Win Big at MuchMusic Video Awards

    June 18, 2012 6:04 AM EDT Carly Rae Jepsen may be the new Sheepdogs -- the Canadian artist on the lips of everyone this year. The newly crowned U.S. chart-topper who signed with Scooter Braun's School Boy Records after Justin Bieber heard "Call Me Maybe" dur ...

  9. Justin Bieber, Carly Rae Jepsen, Nelly Furtado to Perform at MuchMusic Video Awards

    May 25, 2012 10:54 AM EDT Canadians Nelly Furtado, Justin Bieber and rising pop singer Carly Rae Jepsen - who all performed on last weekend's Billboard Music Awards - have been added to the MuchMusic Video Awards lineup, along with pop band Marianas Trench. The 2012 M ...

  10. The Rise of Indie Bands in Advertising

    March 20, 2012 7:00 AM EDT This is going to be big," Todd Porter recalls thinking last September, when the music supervisor at Goodby Silverstein & Partners in San Francisco first heard "We Are Young" by indie pop outfit Fun. "It just had the quality ...

  11. Nick Gatfield, Former EMI Exec, Calls Working Under Guy Hands' Regime 'Uncomfortable'

    December 19, 2011 5:47 PM EST (Bill Werde -- @bwerde -- is Billboard's editorial director. This post first was published on his Tumblr page .) For those who keep abreast on the comings, goings and inner workings of major music companies, the Guardian ran a doozy of an int ...

  12. Jennifer Lopez Debuts New Fiat Commercial After Last Spot Called 'Decade's Worst' (Watch)

    October 10, 2011 1:41 PM EDT Jennifer Lopez is expanding her relationship with Fiat, after the Chrysler brand sponsored her "Papi" music video last month and featured clips in a widely-seen 30-second TV campaign. In a new 60-second TV commercial debuting today on br ...

  13. What's In Store for Myspace? Justin Timberlake, Vanderhooks Hosting Preview Today

    October 03, 2011 11:57 AM EDT What's Justin Timberlake got in store for Myspace? Top marketers and ad execs will get an exclusive peek into the multi-hyphenate performer's plans today at New York's Advertising Week. Timberlake is set to host a private reception ...

  14. Ad Expenditures Up 3.2% From Last Year For First Half of 2011

    September 14, 2011 8:05 AM EDT With the first half of 2011 in the books and the numbers crunched, Kantar Media Reports are declaring a 3.2 percent increase in ad expenditures growing 3.2 percent over the same period in 2010 to a total of $71.5 billion. "Advertising grew at ...

  15. Revamped Myspace Planning to Take On iTunes, Spotify

    August 24, 2011 12:00 PM EDT We're still waiting for that press conference from new Myspace creative director Justin Timberlake and new owners Specific Media, which was promised when the company acquired the social network in June . But the new outfit let a few details s ...

  16. Internet Ad Apocalypse? FTC Considering Do Not Track Online Option

    December 20, 2010 12:00 AM EST The Federal Trade Commission wants to take out the mashers and grifters it sees lurking in online ads, but in the process it might slaughter that business in its crib. Evoking the Do Not Call telemarketing program, the FTC's Do Not Track conc ...

  17. @Advertising Week: Nielsen Unveils Online Campaign Ratings System

    September 28, 2010 12:00 AM EDT In a bid to help marketers measure audiences for ads across TV, online and (eventually) mobile platforms by a common metric, Nielsen unveiled a new system Monday—to be launched commercially next year—that will provide, for the first time, TV-type ...

  18. Online's Ad Challenge

    September 27, 2010 12:00 AM EDT As the ad world descends on New York for Advertising Week, the watchword for most is "digital." Yet despite the belief that the future of the industry is written in bits and bytes, the Internet, after 15-plus years, has not yet proven it ...

  19. Facebook Trumps MySpace on Ads

    August 13, 2010 12:00 AM EDT In the social media space, two vastly different ad stories are playing out: Facebook is soaring toward must-buy territory, while MySpace appears to have completely lost its mojo. Advertisers will spend $1.28 billion globally on Facebook this year ...

  20. Vevo, Schick Ink Sponsorship Deal

    June 23, 2010 12:00 AM EDT Schick Hydro, an Energizer brand, has signed on as the exclusive launch sponsor of a new channel showcasing emerging artists on video hub Vevo . “The Next Wave,” as the channel is called, went live on Vevo this week, and features original programm ...

  21. Univision Plans Upfront Showcase In N.Y.

    April 06, 2010 12:00 AM EDT After skipping a big New York showcase event during last year's upfront season, Univision will return to that format this year, the network confirmed today. Separately, budding Spanish-language network Estrella TV said it would put on its fir ...

  22. Ad Spending Fell 12% In 2009

    March 17, 2010 12:00 AM EDT It's official: 2009 was a lousy year for the ad industry. Spending on all media fell 12% in the U.S. to $125.3 billion, according to a report from Kantar Media due Wednesday. Of 20 categories, only two were higher in 2009 compared with 2008: ...

  23. EMI Watchers Praise, Critique Leoni-Sceti Legacy

    March 10, 2010 12:00 AM EST While it's unclear whether EMI Music CEO Elio Leoni-Sceti resigned effective March 31 because he jumped or because he was pushed, industry insiders say EMI Music chairman Charles Allen’s expanded executive role has come to the right man at th ...

  24. MySpace Puts Ads 'In Stream'

    February 24, 2010 12:00 AM EST MySpace has quietly begun testing a new "In-Stream" ad unit that appears directly within a user's personal "stream" of friend activities and status updates. The new placement debuted on Feb. 10, with Coke offering fans a f ...

  25. Part 2: Is Twitter the Next Second Life?

    February 08, 2010 12:00 AM EST At first blush, a greeting-card company like Hallmark would seem to have it all over an outfit like Someecards. The 99-year-old Hallmark has its own corporate campus in Kansas City, Mo., and employs 14,000 people -- 700 of whom are full-time write ...

  26. Is Twitter The Next Second Life?

    February 08, 2010 12:00 AM EST If you're a marketer who has steered clear of Twitter, your (non)strategy may be paying off! It's possible that this Twitter thing may just take care of itself. In the middle of last year, Twitter's growth slowed from 7.8 million ne ...

  27. Brands Urged To Engage With Music Fans Via Social Networks

    November 25, 2009 12:00 AM EST Music is playing such a critical role on fast-growing social networks that brand owners can no longer ignore it for brand-awareness strategies, says a new report by Heartbeats International, the Sweden-based international marketing agency. Called ...

  28. Music & Advertising Keynote: Translation's Steve Stoute

    June 04, 2009 12:00 AM EDT The Translation Agency's Steve Stoute helped kick-off Billboard and Adweek's inaugural Music & Advertising conference Thursday with the first keynote interview. Stout - whose played a role in bringing together artists and brands like ...

  29. Nielsen: Total Ad Spend Down 2.6% in '08

    March 16, 2009 12:00 AM EDT The top 10 advertisers cut ad budgets by 15 percent last year, sending total advertising down 2.6 percent to $136.8 billion in 2008, according to preliminary figures released Friday (March 13) by Nielsen's Monitor-Plus ad tracking service. Of ...

  30. EMI Confirms Leoni-Sceti Hire, Hands Steps Aside

    July 07, 2008 12:00 AM EDT Guy Hands has added the final touches to his sweeping restructuring of EMI with the appointment of Elio Leoni-Sceti at the helm of its recorded music division. As part of the latest move, announced today, Hands will step aside from his chairmanshi ...

  31. Pantene To Release Song To iTunes

    June 27, 2008 12:00 AM EDT On Monday Procter & Gamble's Pantene shampoo will release two commercials featuring original music derived from a user generated contest begun earlier this year at Midem in Cannes. Both spots will use the original song "Shine" b ...

  32. EMI Keeps Mum On Sceti Hire Report

    June 27, 2008 12:00 AM EDT EMI has declined to comment on a published report which claims the music major has poached a key new recorded music executive in the form of Elio Leoni Sceti, a marketing specialist at consumer products firm Reckitt Benckiser. According to the Sun ...

  33. Uva Takes Over At Univision

    May 27, 2008 12:00 AM EDT There is a new, more open dynamic at work at Hispanic powerhouse Univision -- and the change can in large part be attributed to the tone set by CEO Joe Uva. While no one would ever describe Uva as an over-the-top personality, his hands-on approach ...

  34. Dupri To Lead TAG-Branded Record Label

    April 10, 2008 12:00 AM EDT Island Def Jam Music Group and Procter & Gamble's TAG brand are teaming for a joint-venture hip-hop label, which will be led by Island Urban president Jermaine Dupri. "My goal is to find artists that have longevity written all over t ...

  35. MidemNet Day 1 - Quotes of the Day

    January 26, 2008 12:00 AM EST "We're very committed," - Vivendi CEO Jean-Bernard Levy's response when asked if there was a chance UMG's record unit might be spun-off in future. "I remember legal bills per month of $500,000. It's hard to run a ...

  36. Wadsworth Out At EMI U.K.

    January 08, 2008 12:00 AM EST Tony Wadsworth has left his role as chairman and CEO of EMI Music UK & Ireland, it was announced today (Jan. 8). The move is described in a statement from the company as part of the "ongoing restructuring of EMI Music" under the new ...

  37. PassAlong Links With CinemaNow, Offers Videos

    August 07, 2007 12:00 AM EDT PassAlong Networks is now offering videos to its digital music catalog, through an agreement with CinemaNow. Under the deal, PassAlong-powered digital music services can include the more than 7,000 movies and music videos in the CinemaNow catalog. ...

  38. Download Service Tailored To Car Stereos

    May 23, 2007 12:00 AM EDT PassAlong Networks has teamed with MP3Car.com and Gracenote to bring to market a service that will give music fans the ability to download music directly to their car stereos. MP3Car.com manufacturers the StreetDeck in-car navigation and entertain ...

  39. DMI In Build-A-Bear Deal

    April 23, 2007 12:00 AM EDT Build-A-Bear Workshop has tapped DMI Music & Media Solutions to create audio elements and music platforms for the global brand. The deal encompasses new in-store music programs and 12 original bear-themed songs created exclusively for Build-A- ...

  40. Atlantic U.K. Teams With Saatchi & Saatchi

    February 01, 2007 12:00 AM EST Atlantic Records U.K. has struck a strategic alliance with advertising powerhouse Saatchi & Saatchi U.K. to jointly create entertainment and branded properties. The alliance, unveiled today (Feb. 1), will work on developing innovative music-re ...

  41. WGA, SAG Want Say And Pay For Product Plugs

    November 22, 2005 12:00 AM EST The Writers' Guild of America and the Screen Actors' Guild on Nov. 14 went public with their demands that networks and producers give writers and actors a creative say and financial compensation for w LOS ANGELES (The Hollywood Reporter) ...

  42. Ad Vet Looks To Boost Mobile Music Strategy

    September 15, 2005 12:00 AM EDT Korte's keynote focuses on licensing, PDAs. The international advertising industry needs to boost its strategy for licensing music for mobile-phone applications as brand owners tighten their relationships with the music industry. That was the ...

  43. Activision's Vrabeck Resigns

    September 13, 2005 12:00 AM EDT Activision said in a regulatory filing Sept. 8 that Kathy Vrabeck has resigned as president of the company's publishing division. (The Hollywood Reporter) -- Activision said in a regulatory filing Sept. 8 that Kathy Vrabeck has resigned as pr ...

  44. Warner Strategic Partners With P&G

    March 01, 2005 12:00 AM EST Like Devo before them, Warner Music Group catalogue artists like Aretha Franklin, Queen Latifah and Sixpence None The Richer are adding spice to the home cleaning experience. Like Devo before them, Warner Bros. artists like Aretha Franklin, Queen ...

  45. Shania Partners With Stetson

    February 18, 2005 12:00 AM EST Stetson Fragrances has reached an agreement with Shania Twain to develop and market a fragrance line. Stetson Fragrances has reached an agreement with Shania Twain to develop and market a fragrance line. In a statement, the company said, "Twa ...

  46. Shania Inks Procter & Gamble Deal

    September 14, 2004 12:00 AM EDT Shania Twain has signed on to promote a new Procter & Gamble home fragrance product, Scentstories by Febreze. Shania Twain has signed on to promote a new Procter & Gamble home fragrance product, Scentstories by Febreze. Twain's ma ...

  47. CoverGirl Takes A Shine To Music Biz

    July 12, 2004 12:00 AM EDT Cosmetics company CoverGirl has inked a deal with Atlantic Records to a create a new label, CG Vibes. The first release will be a limited-edition compilation, "CG Vibes: Music That Gives Back," due Ju Cosmetics company CoverGirl has inke ...

  48. Tuned In: Radio

    July 02, 2004 12:00 AM EDT Procter & Gamble will sponsor promotions, features and live remotes for the nationally syndicated "Tom Joyner Morning Show." Read Marc Schiffman's column. Procter & Gamble will sponsor promotions, features and live remot ...

  49. Tuned In: Radio

    July 01, 2004 12:00 AM EDT Procter & Gamble will sponsor promotions, features and live remotes for the nationally syndicated "Tom Joyner Morning Show." Read Marc Schiffman's column. Procter & Gamble will sponsor promotions, features and live remot ...

  50. Tuned In: Radio

    June 29, 2004 12:00 AM EDT Procter & Gamble will sponsor promotions, features and live remotes for the nationally syndicated "Tom Joyner Morning Show." Read Marc Schiffman's column. Procter & Gamble will sponsor promotions, features and live remot ...

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