PepsiCo

  1. Austin Mahone Named Digital & Brand Strategist For Aquafina’s FlavorSplash: Inside the 17-Year-Old's First Strategy Meeting (Exclusive)

    December 19, 2013 4:10 PM EST It’s Thursday December 12, the day before the IHeartRadio Jingle Ball Tour hits its flagship venue, Madison Square Garden, and Austin Mahone just wants a cheeseburger and fries. And an Aquafina.   The 17-year-old pop singer has just flown in fro ...

  2. Mountain Dew Amps Up Country Strategy With CMT, Talks Future Of Hip-Hop Strategy

    June 06, 2013 5:45 PM EDT Mountain Dew has long had a history in the Heartland of America – the regions of the Midwest, Southwest and Southeast where nearly 80% of the brand’s volume comes from. But only recently has the soda giant started to incorporate the music of the ...

  3. PepsiCo Cuts Ties With Lil Wayne Following Emmett Till Lyric Controversy

    May 03, 2013 6:00 PM EDT NEW YORK (AP) -- PepsiCo is cutting its ties with Lil Wayne after the rapper made a crude reference to civil rights martyr Emmett Till in a song. Lil Wayne, one of the biggest stars in pop music, had a deal to promote the company's Mountain ...

  4. Updated: Pepsi Pulls Mountain Dew Ad Helmed by Tyler, the Creator

    May 01, 2013 12:38 PM EDT PepsiCo pulled an online ad for Mountain Dew that was criticized for portraying racial stereotypes and making light of violence toward women. In the 60-second spot – developed by Odd Future rapper Tyler, The Creator -- a battered white woman o ...

  5. Emilio Estefan at Billboard Latin Conference: 'When It Was Just Me, Santana, Feliciano, Julio, There Wasn't So Much Opportunity...'

    April 25, 2012 3:31 PM EDT John Butcher, vice president of entertainment, Target (left); with Emilion Estefan, Chairman, Estefan Enterprises. (Photo: Michael Seto) As record sales remain flat and labels tighten their belts in producing and releasing records, brands have ste ...

  6. Lil Wayne Teams With Mountain Dew For DEWeezy Ad Campaign

    March 09, 2012 12:27 PM EST In one of the biggest hip-hop soft-drink partnerships in recent memory, Lil Wayne and Mountain Dew are teaming up for a new campaign, dubbed DEWeezy, set to formally kick off at South by Southwest in Austin next week. Images of the campaign first ...

  7. Michael Jackson, Britney Spears, Kanye West Featured in New 'Music Icons' Pepsi Ad (Watch)

    September 22, 2011 5:51 PM EDT Last night during the "X Factor" premiere, Pepsi unveiled a television spot titled "Music Icons," celebrating Pepsi's music history, featuring Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey. The ...

  8. Social Issues Lead Super Bowl Buzz

    February 07, 2010 12:00 AM EST The pre-game buzz surrounding ads touching on contemporary social issues is outpacing the hype for traditional brands. That's according to data collected by Nielsen -- and the research company reports that spots both airing in and rejected fr ...

  9. @MIDEM: Brands Reveal Music Strategies

    January 25, 2010 12:00 AM EST Brands were the focus for several of the panels at the MIDEM music conference in Cannes, with executives from Converse, NASCAR, Carhartt and PepsiCo revealing details of their music strategies. Sonic branding agency Banshee Music, based in Wiscons ...

  10. Former Coke Exec Joins EMI

    November 17, 2008 12:00 AM EST EMI Music has appointed Rafael McDonnell to a new role covering brand partnerships, licensing and synchronization. McDonnell launched and ran Mycokemusic.com in 2004, which was among the first legal download services in Europe, although it shut do ...

  11. Davie Replaces Abramsky At BBC

    June 27, 2008 12:00 AM EDT Tim Davie is the BBC's new director of audio and music. The Corporation today unveiled Davie, its communications and marketing director, would succeed Jenny Abramsky, who recently split after nearly 40 years with the broadcaster to chair the ...

  12. Pepsi, Amazon Unveil Long-Expected Promotion

    January 14, 2008 12:00 AM EST Pepsi and Amazon.com unveiled their long-expected digital music promotion, to kick off during a Super Bowl commercial starring Justin Timberlake. The promotion, called Pepsi Stuff, is designed to introduce the new Amazon digital music service to t ...

  13. Amazon, Pepsi Prep Massive MP3 Promotion

    January 09, 2008 12:00 AM EST Amazon and Pepsi are expected to finally announce their 11-month long promotion in which Pepsi customers can build up points by registering codes on bottle-caps and exchange them for merchandise and downloads from Amazon.com, sources say. The prom ...

  14. Flamingos Win Suit Against Pepsi

    January 30, 2006 12:00 AM EST A federal District Court in Chicago ordered Pepsico and ad agency BBDO Worldwide on Jan. 27 to pay $250,000 to members of 1950s group the Flamingos. The order confirms an arbitration award over a 1997 A federal District Court in Chicago ordered Pe ...

  15. Snocap Names CEO

    October 26, 2005 12:00 AM EDT Electronic Arts exec tapped for role. Shawn Fanning's Snocap digital licensing and copyright service has named Rusty Rueff as it's new CEO. Rueff comes to the company from Electronic Arts, where he was executive VP for human resources. P ...

  16. New Filings: PepsiCo, Kenneth Cole, Time Warner

    May 10, 2004 12:00 AM EDT Recent cases including such companies as PepsiCo, Kenneth Cole and Time Warner. Case: Deveaux S.A. v. Kenneth Cole Productions Inc.; Kenneth Cole Productions L.P.; Kenneth Cole Inc.; Paul Davril Inc.; Federated Department Stores; Macy's; Bloo ...

  17. Hard Rock Cafe Intl Names Dodds CEO

    March 15, 2004 12:00 AM EST Hard Rock Cafe International, a subsidiary of The Rank Group PLC, names Hamish Dodds president and CEO. NEW YORK-- Hard Rock Cafe International , a subsidiary of The Rank Group PLC, names Hamish Dodds president and CEO. Dodds, who previously was p ...