Pepsi

  1. The Cola Wars: How Pepsi and Coke Are Battling In the Music Space

    April 30, 2012 6:30 AM EDT It's late January in Cannes, and Mark Ronson is dressed like a White Stripe. Taking the stage at the MIDEM music conference, the producer wears a bright red oxford shirt with white buttons and black skinny jeans that flare at the ankle to rev ...

  2. Backbeat: Elvis Crespo, Juan Magan, Nir Seroussi, Victor Gonzalez, More at Latin Conference's Billboard Bash

    April 26, 2012 5:00 PM EDT Elvis Crespo is mobbed by the crowd during his performance at the Billboard Bash. (Photo: Michael Seto) The Billboard Bash , presented by State Farm , brought together members of the music industry to celebrate music with special performances by D ...

  3. Pitbull Says Music Business is '90 Percent Business, 10 Percent Talent' at Latin Conference Q&A

    April 25, 2012 4:44 PM EDT Pitbull speaks at his Q&A at the Billboard Latin Music Conference. (Photo: Michael Seto) Halfway through his standing-room-only live Q&A at today's Billboard Latin Music Conference, Miami-born bilingual pop star Pitbull recalled growi ...

  4. Vevo Announces Six New Original Series in Its First Upfront; Also Features John Legend, LA Reid, More

    April 25, 2012 4:41 PM EDT At Vevo's "NewFront" Wednesday, Left to right: Vevo's David Kohl, John Legend, Vevo's Rio Caraeff and Michael Cerda (Photo: Neilson Barnard, Getty Images/WireImage) NEW YORK -- Upfronts -- the annual presentations at which ...

  5. Emilio Estefan at Billboard Latin Conference: 'When It Was Just Me, Santana, Feliciano, Julio, There Wasn't So Much Opportunity...'

    April 25, 2012 3:31 PM EDT John Butcher, vice president of entertainment, Target (left); with Emilion Estefan, Chairman, Estefan Enterprises. (Photo: Michael Seto) As record sales remain flat and labels tighten their belts in producing and releasing records, brands have ste ...

  6. Carrie Underwood, Miranda Lambert Lead CMT Nominations

    April 23, 2012 1:27 PM EDT NASHVILLE, Tenn. (AP) -- With Carrie Underwood, Miranda Lambert and Taylor Swift atop the list, look no further than the CMT Music Awards nominations for proof country music's new favorite color is blonde. Underwood earned five nominations, L ...

  7. Spotify, Coca-Cola Team Up for App, Facebook Integration, More

    April 18, 2012 12:00 PM EDT Spotify and Coca-Cola are teaming up for a global partnership that will include a Spotify app, a Facebook integration and a 2013 marketing campaign, among other elements. "This is the beginning of something we both feel will be incredibly lon ...

  8. Nicki Minaj Teams With Nokia For Times Square Event, 'Starships' Remix

    April 06, 2012 6:19 PM EDT Just three days after releasing her anticipated sophomore album Pink Friday: Roman Reloaded , Nicki Minaj took over Times Square Friday night for a live performance and remix of current single "Starships." The event was hosted by Nokia i ...

  9. Nicki Minaj Preps Pepsi Deal; Exits CAA and Shifts All Representation to Blueprint

    March 19, 2012 3:59 PM EDT It's a busy time to be in the business of Nicki Minaj. As the rapper preps her sophomore album "Pink Friday: Roman Reloaded" for release on April 3, news of a major endorsement deal and a consolidation of her touring and business re ...

  10. Backbeat: Wiz Khalifa, Penguin Prison Join Mac Miller, Juicy J, RAC at SXSW Green Label Sound Showcase

    March 18, 2012 10:03 AM EDT Wiz Khalifa at Austin's Club De Ville at Mountain Dew's Greeln Label Sound's SXSW showcase. (Photo: Jessica Lehrman) In a week filled with surprise guests, the unannounced lineup at Mountain Dew's Green Label Sound showcase Fri ...

  11. Backbeat: Lionel Richie, Kenny Rogers, The-Dream, Doc McGee, David Massey, More at Billboard's SXSW Showcase

    March 16, 2012 4:49 PM EDT Lionel Richie (left), who headlined Billboard's SXSW showcase at Austin's ACL LIve Theater, with The-Dream, who also performed. ( Photo: Misha Vladimirskiy) At first, Lionel Richie thought he'd be playing an outdoor venue. The headl ...

  12. Samsung, Chevrolet, Foursquare, John Mayer Led SXSWi Social Media Chatter

    March 15, 2012 7:56 AM EDT South by Southwest Interactive conference is over, but a few top brands and companies left a considerable trail of social media chatter in their wake. Samsung, Twitter, YouTube, Foursquare and Chevrolet were among the brands that got the most soci ...

  13. Turntable.FM Signs Licensing Deals With All Four Major Labels -- It's Official

    March 13, 2012 1:33 PM EDT Turntable.fm now has licensing agreements with all four of the major labels in place. The announcement was made today at South By Southwest by Turntable.fm founder Billy Chasen and co-founder Seth Goldstein during the panel "Turntable.FM: The ...

  14. Backbeat: Turntable.fm's SXSW Interactive Party featuring Flying Lotus, AraabMuzik

    March 12, 2012 6:22 PM EDT Flying Lotus spins at the Turntable.fm party that had fans lined up around the block for hours. (Photo Courtesy of Turntable.fm) Turntable.fm 's party at the ND at 501 Studios featuring Flying Lotus and AraabMuzik was the hottest thing on a S ...

  15. How 14 Companies Are Making SXSW A Music Marketing Mecca

    March 12, 2012 7:30 AM EDT It may seem like every band and brand is heading down to Austin this month for the South by Southwest Music Conference and Festival (running March 9-18), but the music portion of SXSW has lost some buzz in recent years to the behemoth that is now ...

  16. Billboard.biz's 2012 SXSW Blog

    March 09, 2012 2:42 PM EST March 13, 2012 | EXCLUSIVE Exclusive: Ginger Baker Documentarian To Next Tackle Bill Laswell "Beware of Mr. Baker" director Jay Bulger (center) and producer Fisher Stevens (right) are interviewed during the film's press day on Sunda ...

  17. Lil Wayne Teams With Mountain Dew For DEWeezy Ad Campaign

    March 09, 2012 12:27 PM EST In one of the biggest hip-hop soft-drink partnerships in recent memory, Lil Wayne and Mountain Dew are teaming up for a new campaign, dubbed DEWeezy, set to formally kick off at South by Southwest in Austin next week. Images of the campaign first ...

  18. A Guide to Music at SXSW Interactive: Jay-Z, Flying Lotus, SoundCloud, Gigs, Parties, More

    March 07, 2012 12:30 PM EST SXSW Interactive has forged a reputation as not only a breeding ground for the hottest new tech companies and apps on the market (Hi Foursquare), but also as a place that can introduce the world to companies that can change the way humans interact ...

  19. Business Matters: Vevo Tightens Facebook Partnership, Kim Dotcom Rails Against Copyright Law

    March 01, 2012 5:16 PM EST Vevo Moves Closer To Facebook, But Won't Jump Yet Starting March 9, Vevo users can log into the service using only Facebook. News of the change was sent to Vevo users and a copy of the email was posted at Digital Music News . A Vevo spokesper ...

  20. Exclusive: Converse Is New Fader Fort Sponsor at SXSW; Santigold, Zola Jesus to Perform

    February 28, 2012 12:22 PM EST After eleven years as one of the biggest unofficial events at South by Southwest, the Fader Fort is going legit. This year's Fort will be an official SXSW showcase for the first time, and will be named The Fader Fort Presented by Converse to ...

  21. Backbeat: ASCAP Rhythm & Soul's Grammy Brunch With Ne-Yo, Paul Epworth, Ledisi

    February 13, 2012 2:10 PM EST (L-R): Jennifer Drake, Nicole George, new Motown SVP of A&R Ne-Yo and Ledisi pose for a picture at the 3rd annual ASCAP Rhythm & Soul Grammy brunch. (Photo: PictureGroup) The mimosas were flowing as guests enjoyed the ambience at ASCAP Rhy ...

  22. Grammys Book Big Brands, Bigger Ad Rates As 30-Second Spots Command $800,000 Apiece

    February 10, 2012 12:11 PM EST The Super Bowl had its fair share of big synchs and artist appearances this year ( Billboard.biz, Feb. 6 ), but the real music-marketing showcase is the Grammy Awards. The 2011 Grammys telecast on CBS was watched by 26.6 million viewers, its large ...

  23. Emilio Estefan, Jose Valle Confirmed for Billboard Latin Music Conference & Awards, April 23-26 In Miami

    February 09, 2012 3:32 PM EST Entertainment mogul Emilio Estefan, Univision Radio President José Valle and Target VP of entertainment John Butcher are among the top executives already confirmed as speakers for the 2012 Billboard Latin Music Conference & Awards, presented b ...

  24. Doritos, H&M, Chrysler Take Top Super Bowl Ad Honors -- Pepsi's Elton Ad Tops Music

    February 06, 2012 12:53 PM EST As Twitter reached record highs last night - 9,420 sports-related tweets per second, according to Twitter's blog - many brands clamored to lead the conversation in the ever-fickle social media-sphere. According to BrandBowl, a real-time analy ...

  25. Videos: All 2012 Super Bowl Music Ads, From Elton John to the Darkness, And More

    February 05, 2012 11:39 PM EST Music was back in a big way at the Super Bowl Sunday night. Artists like Elton John, Melanie Amaro, Motley Crue and The Darkness made on-camera appearances, while Echo & The Bunnymen, The Cult and James Brown had some of the most talked-about ...

  26. Video: 2012 Super Bowl Music Ads, With Elton John, Melanie Amaro, Motley Crue, OK Go, More

    February 03, 2012 12:21 PM EST After playing a relatively quiet role in Super Bowl 2011 (with Eminem's dual ads for Lipton and Chrysler being a notable exception), music will be making a big comeback this year. From Melanie Amaro singing Aretha Franklin's "Respec ...

  27. Billboard Power 100: Simon Cowell

    January 26, 2012 11:41 PM EST No. 100 Simon Cowell Co-Owner Syco Twitter: @SimonCowell "X" Marks the Spot With "American Idol" behind him, Simon Cowell's "X Factor" flexed its muscles in 2011, launching five finalists from the British show� ...

  28. Billboard Power 100: Paul Rosenberg

    January 26, 2012 9:59 PM EST No. 62 Paul Rosenberg Co-Founder/CEO Shady Records/Goliath Artists Management Twitter: @Bunyan71 Big-Shot Caller... Even without his high-powered partners, clients, friends and business interests, the 6-and-a-half-foot tall Paul Rosenberg would be ...

  29. Billboard Power 100: Frank Cooper

    January 26, 2012 10:00 AM EST No. 17 Frank Cooper Chief Marketing Officer of Global Consumer Engagement PepsiCo Twitter: @f3cooper Behind The Brand-New Flavor In Your Ear... Co-founder of Urban Box Office Networks and a former executive at Motown and Def Jam, Frank Cooper has ...

  30. Urban Power List: Cortez Bryant & Gee Roberson

    January 14, 2012 2:47 PM EST Cortez Bryant & Gee Roberson Co-CEOs, The Blueprint Group Website: Bryant-Management.com Twitter: @CortezBryant Global Theorists In early 2012, Cortez Bryant's Bryant Management and Kyambo "Hip Hop" Joshua and Gee Roberson' ...

  31. Melanie Amaro, 'X Factor' Winner, Inks Epic Records Deal

    January 03, 2012 2:33 PM EST Melanie Amaro, the winner of the first season of "The X Factor," has been signed by Epic Records. "X Factor" judge Antonio "L.A." Reid is chairman and CEO of the label, and said in a statement Tuesday, "I joined ...

  32. Simon Cowell Still Interested In Astro, 'X Factor' Teen Rapper

    December 23, 2011 12:00 PM EST After Melanie Amaro won last night's first "X Factor" crown, worth $5 million dollar label deal and a Pepsi commercial, Amaro spoke about plans for her upcoming album, while the show's executive produecr Simon Cowell talked a b ...

  33. Melanie Amaro Wins 'X Factor,' $5 Million Recording Contract, Pepsi Commercial

    December 23, 2011 8:01 AM EST LOS ANGELES (AP) - Melanie Amaro has "The X Factor." The powerful 19-year-old vocalist from Sunrise, Fla., won the Fox talent competition Thursday (Dec. 22) over soulful 30-year-old singer Josh Krajcik of Wooster, Ohio. Amaro, who was me ...

  34. Why Converse, Scion, Intel, PepsiCo, Others Are Spending Big on Underground Music

    November 29, 2011 7:00 AM EST During October's CMJ Music Festival, Rochester, N.Y.-based indie-pop band Joywave booked some free time in one of Brooklyn's hottest new studios. The state-of-the-art recording space had more than enough features to make an upstart, unsi ...

  35. Business Matters: Bands Can Now Sign Up for Google+ Pages

    November 07, 2011 7:20 PM EST Google+ Pages + Your Band = Your Band In Google Search Results -- Google has opened up its social network, Google+, to brands and businesses and made it easier for individuals to immediately connect with them. Google+ Pages is the business side of ...

  36. How Outasight's 'Tonight Is the Night' Got Tapped for Pepsi's 'X Factor' Campaign

    November 03, 2011 2:47 PM EDT Richard Andrew, a.k.a. Outasight, was in a much different place just two months ago. The singer/rapper, signed to Warner Bros. since 2009, got a call in early September from his manager Rene Mclean at RPM Management. "Would you be interested ...

  37. CMJ Fader Fort: Will Fiat Stay Committed?

    October 12, 2011 10:39 AM EDT After a relatively low-key, title sponsor-free 2010 , the Fader Fort is returning to CMJ next week with a host of new partners. Presenting sponsor Fiat steps in for longtime sponsor Levi's, continuing its sponsorship from this year's Sou ...

  38. Cristian Castro Croons, Rocks Out in New Pepsi Spot (Watch)

    October 11, 2011 5:05 PM EDT Mexican crooner Cristian Castro is the face of a new Pepsi campaign in Argentina for the soft drink's "one, two, three, four, five" campaign, where buyers have to collect five bottle caps to get a free drink. The TV spot shows a hea ...

  39. Read: Steve Jobs' Billboard 2004 Cover Story

    October 06, 2011 6:35 PM EDT On the occasion of the one year anniversary of the Apple iTunes store on May 1, 2004, Billboard ran a Q&A with Steve Jobs. Here the Apple co-founder and CEO, who seldom pulled his punches, called the legal music download market before iTunes & ...

  40. What's In Store for Myspace? Justin Timberlake, Vanderhooks Hosting Preview Today

    October 03, 2011 11:57 AM EDT What's Justin Timberlake got in store for Myspace? Top marketers and ad execs will get an exclusive peek into the multi-hyphenate performer's plans today at New York's Advertising Week. Timberlake is set to host a private reception ...

  41. Billboard's Women In Music 2011: Livia Tortella

    October 01, 2011 12:00 AM EDT No. 4 Livia Tortella Co-president/COO, Warner Bros. Records Website: Warnerbrosrecords.com Twitter: @Livia_WBR In her first full year as co-president/COO at Warner Bros. Records, Livia Tortella cites numerous artists whose accomplishments have bee ...

  42. Michael Jackson, Britney Spears, Kanye West Featured in New 'Music Icons' Pepsi Ad (Watch)

    September 22, 2011 5:51 PM EDT Last night during the "X Factor" premiere, Pepsi unveiled a television spot titled "Music Icons," celebrating Pepsi's music history, featuring Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey. The ...

  43. Five Confirmed Dead in Sugarland Stage Collapse at Indiana State Fair

    August 14, 2011 10:44 AM EDT UPDATE 10:10 a.m. ET | State Fair spokesman Andy Klotz has confirmed a fifth person has died. -- Earlier Report Below -- Powerful gusts of wind brought down the stage rigging at the Indiana State Fair in Indianapolis Saturday night, resulting in a ...

  44. Pepsi to Showcase 'X Factor' Winner in Super Bowl TV Ad

    August 08, 2011 6:29 AM EDT A significant new element to Pepsi's sponsorship of "The X Factor" has raised the stakes for contestants on the Fox singing competition show: The soft-drink giant says it will feature the winner in a Pepsi TV ad that will air duri ...

  45. Pepsi to Feature 'X Factor' Winner in Super Bowl Ad

    August 05, 2011 11:12 AM EDT A significant new element to Pepsi's sponsorship of " The X Factor " has raised the stakes for contestants on the Fox singing competition show: The soft-drink giant says it will feature the winner in a Pepsi TV ad that will air duri ...

  46. Jay-Z and Kanye West Reschedule 'Throne' Tour (Report)

    August 02, 2011 11:04 AM EDT The Jay-Z/Kanye West collaboration 'Watch the Throne' hits iTunes in a week (Aug. 8) and brick-and-mortars a week after that, but fans eager to see them in person will have to wait until late October to take in their live show, according ...

  47. Latin Power Players: Rebeca Leon

    August 01, 2011 11:05 PM EDT Rebeca Leon VP of Latin talent, AEG Live/Goldenvoice From the four Maná sellouts at Los Angeles' Staples Center -- a record for a Latin act -- to the newly announced Enrique Iglesias/Pitbull/ Prince Royce tour, Rebeca Leon has run the gamut f ...

  48. Jason Aldean: The Billboard Cover Story

    June 06, 2011 11:38 AM EDT Days before embarking on a critical run of amphitheater shows that will solidify his major-league touring status, Jason Aldean shows no signs of stress. Why should he? He's out in the barn -- his "man cave"-- at home, south of Nas ...

  49. Tego Calderon, Belanova, More Sign on for Pepsi Latin Concert Series

    May 16, 2011 3:11 PM EDT Pepsi will launch a 12-week summer concert series featuring performances by artists from different genres, including Belanova, Melina León and Tego Calderón. The "Sábados de Verano" (Summer Saturdays) concert series kicks off May 28 with ...

  50. Foursquare's Jonathan Crowley Talks About Company's Push Into Music Biz

    March 30, 2011 4:48 PM EDT One of the more intriguing new mobile and social media services available today is the location-based check-in "game" Foursquare . Ever since it burst into the mainstream last year, the music industry has struggled to figure out ways to ...

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