Pepsi

  1. Music & Money: Execs Debate Branding Challenges

    March 05, 2009 12:00 AM EST A panel on music and branding at the 8th Annual Billboard Music & Money Symposium exposed some of the challenges major labels and brands face when they try to work together. Frank Cooper, Pepsi's VP of portfolio brands, told the audience ...

  2. 6 Questions: PepsiCo Chief Marketing Officer Dave Burwick

    February 02, 2009 12:00 AM EST From Ray Charles to the Cool Kids, PepsiCo has long made extensive use of music in its advertising and marketing campaigns. Mariah Carey, Britney Spears, Shakira and Justin Timberlake are among the artists who've starred in Pepsi-Cola TV spot ...

  3. Super Bowl Ads: Hits And Misses

    February 02, 2009 12:00 AM EST Despite a terrible economic climate and through-the-ceiling prices for Super Bowl commercials - most spots were sold for around $3 million - NBC still scored by taking in a reported $206 million in advertising for commercials during the game, a re ...

  4. Super Bowl Ads: Ten Top Spots That Connected Brands With Bands

    January 30, 2009 12:00 AM EST Billboard went through all the Super Bowl ads of the past 10 years to find the spots that connected music and brands in ads that were exceptional. Budweiser "Gonna Fly Now" 2008 Part of Rocky's long-standing grip on pop culture can ...

  5. Music Supervisors Unlock Super Bowl Ad Strategies

    January 30, 2009 12:00 AM EST When it comes to Super Bowl ads brands and their ad agencies want everything in them to be bigger, brighter and better than their normal ads, especially the music. The music heard in Super Bowl ads, whether its licensed or created, plays an integr ...

  6. Pepsi Brands Tap Music Stars For Super Bowl Push

    January 28, 2009 12:00 AM EST Pepsi Co. North America on Tuesday unveiled a series of commercials for several of its brands that it will likely use in its Super Bowl rotation. Gatorade, which was recently re-branded as G, is likely to use a spot that incorporates rapper Lil� ...

  7. Former Coke Exec Joins EMI

    November 17, 2008 12:00 AM EST EMI Music has appointed Rafael McDonnell to a new role covering brand partnerships, licensing and synchronization. McDonnell launched and ran Mycokemusic.com in 2004, which was among the first legal download services in Europe, although it shut do ...

  8. Pepsi Max Partners With Musicians On MySpace

    October 30, 2008 12:00 AM EDT Australian dance artist Sam Sparro and Carl Barat, singer with U.K. alternative band Dirty Pretty Things, are among seven curators participating in the inaugural Pepsi Maxcast - a new music initiative where artists and tastemakers showcase their m ...

  9. BMI Foundation, Pepsi Sponsor Latin Songwriting Scholarship

    August 12, 2008 12:00 AM EDT The BMI Foundation and Pepsi are sponsoring an annual scholarship competition for Latin songwriters and composers. The Music Enrichment Fund will award one $10,000 and two $5,000 scholarships to the writers of the top three songs entered into the ...

  10. Commentary: Think Before You Brand

    July 30, 2008 12:00 AM EDT Celebrity brand partnerships have become undeniably big business in recent years, and the success stories-the multiple links between artists and Apple, plus Pepsi's long-running association with the likes of Britney Spears, Beyoncé and Pink-s ...

  11. Justin Timberlake To Star in Clothing Campaign

    July 25, 2008 12:00 AM EDT Justin Timberlake is set to be the face of a back to school campaign for his clothing line, William Rast. According to Advertising Age , in addition to being in the print and out of home campaign, Timberlake is co-writing and scoring a series of s ...

  12. 6 Questions: Billy Corgan

    March 28, 2008 12:00 AM EDT Hell hath no fury like Billy Corgan scorned. In an exclusive interview, the Smashing Pumpkins frontman lashed out at Virgin Records in the wake of a lawsuit the band filed against the label for improperly using its likeness in a promotion with Ama ...

  13. Iglesias, Jeremias Set For 'Pepsi Musica' Re-Launch

    January 28, 2008 12:00 AM EST "Pepsi Musica" will re-launch Feb. 1 as a weekly live variety show on bilingual entertainment channel mun2. The show will also have an online platform via Yahoo! Telemundo and air as a branded segment on parent network Telemundo. The two ...

  14. Pepsi, Amazon Unveil Long-Expected Promotion

    January 14, 2008 12:00 AM EST Pepsi and Amazon.com unveiled their long-expected digital music promotion, to kick off during a Super Bowl commercial starring Justin Timberlake. The promotion, called Pepsi Stuff, is designed to introduce the new Amazon digital music service to t ...

  15. Amazon, Pepsi Prep Massive MP3 Promotion

    January 09, 2008 12:00 AM EST Amazon and Pepsi are expected to finally announce their 11-month long promotion in which Pepsi customers can build up points by registering codes on bottle-caps and exchange them for merchandise and downloads from Amazon.com, sources say. The prom ...

  16. Live Nation, Pepsi Toast New Partnership

    July 09, 2007 12:00 AM EDT Live Nation, the live-music promotion giant, has signed a three-year sponsorship, supply partnership and pouring rights deal with soft-drinks group PepsiCo. Inc. The agreement covers Live Nation's U.K. live-music events, such as the O2 Wirele ...

  17. Pepsi Taps Artists For Brand Restyling

    April 05, 2007 12:00 AM EDT As part of its global brand restyling, Pepsi has tapped the All-American Rejects, Big & Rich and Pharrell Williams to each design a Pepsi can for an upcoming campaign. Each can will include a Web site address that will take fans to exclusive c ...

  18. Motorola, Pepsi Team For 'Cool Tunes'

    April 20, 2006 12:00 AM EDT Artists to create more than 100 original mastertones. Mobile phone manufacturer Motorola has teamed with Pepsi for a “Cool Tones” promotion that will feature more than 100 original master ringtones created by a variety of artists specifically for ...

  19. Flamingos Win Suit Against Pepsi

    January 30, 2006 12:00 AM EST A federal District Court in Chicago ordered Pepsico and ad agency BBDO Worldwide on Jan. 27 to pay $250,000 to members of 1950s group the Flamingos. The order confirms an arbitration award over a 1997 A federal District Court in Chicago ordered Pe ...

  20. Yahoo!, Pepsi Revive TV Show For Online

    June 02, 2005 12:00 AM EDT Future segments to include Kanye West, Gwen Stefani. Yahoo! is bringing back a revamped version of former TV show "Pepsi Smash" to its Yahoo! Music service to provide subscribers with on-demand video segments of band performances, interv ...

  21. Music Ads Score Low At Super Bowl

    February 07, 2005 12:00 AM EST Napster, iTunes spots fail to excite. Ads related to digital music that aired during last night's (Feb. 6) Super Bowl received a tepid response from consumers, according to the results of USA Today-sponsored focus group that monitored the com ...

  22. Music Ads Score Low At Super Bowl

    February 07, 2005 12:00 AM EST Napster, iTunes spots fail to excite. Ads related to digital music that aired during last night's (Feb. 6) Super Bowl received a tepid response from consumers, according to the results of USA Today-sponsored focus group that monitored the com ...

  23. Apple, Pepsi Re-Team For Download Promos

    January 20, 2005 12:00 AM EST Soda caps to offer free iTunes music. Apple Computer and Pepsi are joining forces for another go-around of a download giveaway promotion first introduced at last year's Super Bowl. Starting Jan. 31, specially marked 20 oz. and 1-liter bottles ...

  24. Pepsi/iTunes Ad To Feature P2P Litigants

    January 28, 2004 12:00 AM EST Pepsi says the ad for its download giveaway promotion with Apple Computer's iTunes -- set to debut at the Super Bowl this Sunday (Feb. 1) -- will feature 16 real-life teenagers who were sued by the re Pepsi says the ad for its download giveaw ...

  25. Apple Kicks Off Pepsi-iTunes Promo

    January 23, 2004 12:00 AM EST Apple has launched the giveaway page for its upcoming Pepsi-iTunes promotion, first announced in October. Apple has launched the giveaway page for its upcoming Pepsi-iTunes promotion, first announced in October. The soft-drink company will give aw ...

  26. Apple Kicks Off Pepsi-iTunes Promo

    January 23, 2004 12:00 AM EST Apple has launched the giveaway page for its upcoming Pepsi-iTunes promotion, first announced in October. Apple has launched the giveaway page for its upcoming Pepsi-iTunes promotion, first announced in October. The soft-drink company will give aw ...

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