Pepsi

  1. Ketchum Launches Music Division, Ketchum Sounds, With Snoop Dogg, One Direction Deals

    November 27, 2012 7:04 PM EST PR agency Ketchum has launched a music-marketing division, Ketchum Sounds, to be headed by Marcus Peterzell, executive VP of entertainment for Ketchum Sports & Entertainment. With expertise in brand strategy, tour sponsorship and activation, m ...

  2. Bon Jovi Announce 2013 Tour Dates, Fan-Friendly Ticket Prices

    November 20, 2012 9:00 AM EST Bon Jovi's "Because We Can" tour will hit the road in February with recession-friendly prices. The group's upcoming dates will feature seven price tiers in most markets, including more than 1,000 tickets priced at $19.50 before ...

  3. Outasight: Sights Set on a Big Debut

    November 19, 2012 12:48 PM EST For Richard Andrew, who records as Outasight, things started looking up when he began talking to Warner Bros. Records in 2008. Then a relatively unknown rapper/pop act from Yonkers, N.Y., with a few mixtapes and 2007 EP Employee of the Year unde ...

  4. En Breve: Pepsi looks to Latin music for Super Bowl

    November 19, 2012 12:38 PM EST Pepsi looks to Latin music for Super Bowl Pepsi will target the Latin market during the 2013 Super Bowl with music partnerships including a concert with Univision. The Fan Jam Concert takes place Feb. 1 and will feature such acts as reggaetón r ...

  5. Mathew Knowles Talks Sync, Deals, and Why Gospel Doesn't Get Its Fair Share

    November 14, 2012 2:22 PM EST Mathew Knowles is best known as manager of Destiny's Child and, of course the father of Beyonce and Solange. Over the past two decades, his Houston-based label and management company Music World Entertainment has overseen the careers of those ...

  6. Shawn Gee, Peter Schwartz, Jason Miller Discuss Hip-Hop-EDM Revival, Touring Without A Label, Branding Explosion

    November 08, 2012 1:15 PM EST Touring Without A Label, Branding Deal EDM and Hip Hop In The Morning (from left to right): Jason Miller, President, Live Nation New York; Chang Weisberg, Founder, Guerilla Union; Peter Schwartz, Agent, The Agency Group discuss. (Photo: Michael Se ...

  7. Exclusive: Pepsi Offering New 'X Factor' Winner Grammy Commercial, $5 Million Contract With Sony's Syco

    October 31, 2012 7:00 PM EDT Pepsi is upping the stakes of its historic prize package for "The X Factor" by offering the Season 2 winner another $5 million record deal (this time with Simon Cowell's Syco Entertainment on Sony) as well as the chance to develop, ...

  8. Exclusive: Troy Carter, Terry Richardson Team For Pop Water, Launching In Early 2013

    October 29, 2012 1:27 PM EDT Troy Carter, founder and CEO of entertainment company Atom Factory and manager of Lady Gaga, and photographer Terry Richardson are teaming up for a new consumer product, Pop Water , set for an early 2013 debut. The new beverage will be marketed as ...

  9. Can Beyonce Best Madonna's Super Bowl Record?

    October 19, 2012 1:57 PM EDT Now that Beyonce as been officially announced as the performer at the 2013 Super Bowl halftime show on Feb. 3, can she top Madonna's record for most-watched U.S. telecast of all time? The Material Girl's performance during this year&# ...

  10. It's Official: Beyonce To Perform At Super Bowl Halftime Show

    October 16, 2012 11:35 AM EDT (Photo: Beyonce's Tumblr ) All the single ladies will be watching the upcoming Super Bowl along with football lovers. That's because Beyonce is the halftime show performer. A source familiar with Super Bowl XLVII told The Associated Pres ...

  11. Mary Frisbie Wood: Pepsi's Pop Songwriter

    October 15, 2012 7:30 AM EDT Making her mark with a soft drink jingle, Mary Frisbie Wood writes for commercials just like any pop song. If TV advertising is the new radio, then songwriting is steering dangerously close to the new marketing. That's the delicate line bet ...

  12. Business Matters: Deezer's New Funding Puts It In A Coke/Pepsi Race With Spotify

    October 08, 2012 4:36 PM EDT When music subscription service Deezer confirmed Monday it raised $130 million in a round led by Warner Music Group owner Access Industries , the subscription music market suddenly had two well-funded frontrunners putting their support behind a si ...

  13. L.A. Reid, Steve Bartels, More Trumpet the Power of Radio at Advertising Week Panel

    October 01, 2012 6:40 PM EDT Heads up to emerging artists: If you want to impress L.A. Reid, think about what your music might sound like on FM airwaves. "The deepest and most sincere feeling I get is when I meet an artist and they have that steel in their eyes and they ...

  14. Backbeat: Jay-Z Wows A Sold Out Barclays Center On Opening Night

    September 29, 2012 10:17 AM EDT The Barclays Center looms over Brooklyn. (Photo: Steven J. Horowitz) Jay-Z doesn't just put on shows -- he stages events. After invading Philadelphia last month for his first annual "Made in America" festival, Hov returned to his na ...

  15. Marc Anthony, Chayanne, Marco Antonio Solis' GIGANTE3S Tops Billboard Hot Tours Chart

    September 17, 2012 7:00 AM EDT The Latin music GIGANT3S Tour scores a No. 1 ranking on this week's lineup of Hot Tours with over $10 million in ticket sales reported from a late-summer trek. The show, which featured the major star power of Marc Anthony, Chayanne and Marco ...

  16. Backbeat: The Wanted, Karmin Hit XBOX 360 Event, Rita Ora Performs At MTV/Time Warner VMAs After Party

    September 07, 2012 4:55 PM EDT The Wanted poses for photos with the members of the U.S. Olympic women's gymnastics team. (Photo: Tiffany Rose/WireImage) Rita Ora tweeted to her 1.2 million fans that she'd be performing at a VMA after-party, but getting in to see the 2 ...

  17. Summer Love: Carly Rae Jepsen Scores Song of the Summer

    September 07, 2012 8:00 AM EDT 'Call Me Maybe' is Billboard's Song of the Summer. Hey, we just met her, but this doesn't seem so crazy: After a season of pop culture ubiquity, Carly Rae Jepsen's "Call Me Maybe" tops Billboard's Songs of t ...

  18. Carly Rae Jepsen's 'Call Me Maybe' Is Billboard's Official Song of the Summer

    September 06, 2012 10:50 AM EDT Hey, we just met her, but this doesn't seem so crazy: After a season of pop culture ubiquity, Carly Rae Jepsen's debut U.S. hit "Call Me Maybe" is Billboard's top Song of the Summer. The Canadian pop singer's maiden A ...

  19. One Direction Solves Legal Issue Over Band Name

    September 06, 2012 8:24 AM EDT One Direction, the mega-selling UK act that was put together by Simon Cowell on The X Factor, has settled a legal war over its band name. Cowell's record label, Syco Entertainment as well as Sony Music and members of the band were sued in Apr ...

  20. Kelly Clarkson Talks Next Album, 'Good Changes' at RCA, Downside to 'Duets'

    September 05, 2012 4:20 PM EDT Kelly Clarkson (center) flanked by National Football League Commissioner Roger Goodell (left) and fellow NFL Anthems Artist Travie McCoy at the Pepsi NFL Anthems Kickoff Eve event in New York. (Photo by Mark Von Holden/Invision for Hard Rock Inter ...

  21. Backbeat: Ne-Yo, Melanie Fiona Rock Pepsi/Billboard's Summer Beats Show Honoring Michael Jackson's 'Bad'

    August 30, 2012 1:49 PM EDT (L-R): Frank Cooper, chief marketing officer of global consumer engagement at PepsiCo, arrives at the Billboard/Pepsi Summer Beats show last night with Prometheus Global Media CEO Dottie Mattison and Bozoma Saint John, cultural branding marketer a ...

  22. Michael Jackson's 'Bad' to Be Honored at Pepsi/Billboard Concert Tonight at 8:45 PM ET

    August 29, 2012 10:40 AM EDT Pepsi will continue its year-long celebration of the 25th anniversary of Michael Jackson's Bad tonight (Aug. 29) at New York City's Gotham Hall with performances from Ne-Yo and Melanie Fiona (right) and a DJ set from Swizz Beatz, with ad ...

  23. Exclusive: MTV, Trojan Condoms Team Up for First VMA Sponsorship, Featuring LMFAO's SkyBlu

    August 29, 2012 7:00 AM EDT In a first for the sexual health category, MTV is teaming up with Trojan condoms for a multi-platform sponsorship of the Video Music Awards pre-show, which airs Thursday Sept. 6. at 7 p.m. ET/PT before the VMA telecast kicks off at 8 p.m. ET/PT. T ...

  24. Ne-Yo, Melanie Fiona, Swizz Beatz To Celebrate Michael Jackson's 'Bad' at Pepsi/Billboard Concert Next Week

    August 21, 2012 11:15 AM EDT Pepsi will continue its year-long celebration of the 25th anniversary of Michael Jackson's Bad Aug. 29 at New York City's Gotham Hall with performances from Ne-Yo and Melanie Fiona and a DJ set from Swizz Beatz, with additional tunes fro ...

  25. The Olympics' Music-Branding Gold Medalists: Jay-Z + Duracell, Samsung + Leftover Cuties, More

    August 14, 2012 3:59 PM EDT When it comes to declaring one winner in music during this year's Olympics - the most-watched U.S. TV event in history , Phillip Phillips is the undisputed gold medalist. The "American Idol" champion's song "Home" vau ...

  26. 40 Under 40: Cortez Bryant, Gee Roberson

    August 02, 2012 2:39 PM EDT Cortez Bryant, Gee Roberson Co-CEOs, The Blueprint Group Website: Bryant-Management.com Twitter: @CortezBryant Partners In Rhyme After years of building their management companies separately, Gee Roberson, 38, and Cortez Bryant, 33, knew it was ti ...

  27. Backbeat: Gloriana Rocks Billboard-Pepsi Summer Beats Concert With John Huie, Matt Serletic, Scott McGhee, Many More in the House

    July 31, 2012 12:53 PM EDT (L-R): Tom Gossin and Rachel Reinert of Gloriana; Warner Music Nashville SVP brand management and sales Peter Strickland; and Gloriana's Mike Gossin with their plaques celebrating the success of "(Kissed You) Good Night." (Photo: Fr ...

  28. Gloriana Transforms Into Trio With Chart Success

    July 26, 2012 5:35 PM EDT With the current chart success of Eli Young Band, Little Big Town, the Band Perry and Zac Brown Band, it's a good time to be a country group. Now, Gloriana can be added to that list. As its latest single, "(Kissed You) Good Night," ...

  29. 10 Hits You Didn't Know Were Jingles

    July 25, 2012 7:00 AM EDT Since their heyday in TV and radio advertising of the '50s and '60s, songs written for commercials have had a resurgence in recent years but in a different form. Instead of the 30-second songs you'd hear during commercials, the mode ...

  30. Jason Aldean Changes New Single's Lyric From 'Shiner Bock' to 'Rocky Tops' for Coors Endorsement

    July 24, 2012 1:19 PM EDT Jason Aldean has altered the lyrics of his new single "Take A Little Ride" to accommodate a new endorsement deal, according to a note sent Tuesday morning by the promotions team at Aldean's Broken Bow Records. "Jason Aldean is ...

  31. Pepsi Lands Super Bowl Halftime Sponsorship Deal

    July 24, 2012 11:56 AM EDT NEW YORK (AP) - Pepsi has scored the Super Bowl halftime show. The soda giant says it struck a multiyear deal with the National Football League to sponsor the big game's musical performance. Financial terms and the exact duration of the deal ...

  32. The Who Announce 'Quadrophenia' (Plus Hits) Tour

    July 18, 2012 4:30 PM EDT The Who are heading back on the road after a four-year break and bringing their 1973 rock opera "Quadrophenia" with them. Surviving original members Pete Townshend and Roger Daltrey announced the tour -- a 36-date romp through North Amer ...

  33. Updated: Billboard and Pepsi's Summer Beats Nashville Concert

    July 09, 2012 10:25 AM EDT Billboard and Pepsi's Summer Beats Concert Series is heading to Music City. Katy Perry Rocks Hollywood with Pepsi/Billboard Summer Beats Show The upcoming Nashville event will be held on Monday, July 30 at Nashville's Cannery Ballroom, a ...

  34. The Branding of EDM: Pepsi, Absolut, Trident, Samsung, Others Make DJs Their Spokesmen

    July 02, 2012 3:29 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities-Steve Aoki and Swedish House Mafia's Sebastian Ingross ...

  35. Electronic Dance Music Making Strides With Product Tie-Ins

    June 27, 2012 8:20 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities - Steve Aoki and Swedish House Mafia's Sebastian Ingro ...

  36. Katy Perry Rocks Hollywood with Pepsi/Billboard Summer Beats Show

    June 27, 2012 12:24 AM EDT Unpacking a slew of hits for all of Hollywood to see, Katy Perry kicked off Pepsi and Billboard's "Summer Beats" live series with a special performance on Tuesday night (June 26). Perry's eight-song set was delivered as part of ...

  37. Business Matters: Ticketfly Launches Ticketfly Causes To Help Charities, Build a Better Workplace

    June 26, 2012 4:23 PM EDT Ticketfly Causes Works To Help Charities Ticketfly's new charitable initiative is not just an example of a corporation supporting good causes in its community and around the country. Ticketfly Causes is also an attempt to remain an attractive ...

  38. Katy Perry to Rock Pepsi & Billboard's 'Summer Beats'

    June 25, 2012 4:18 PM EDT Pepsi and Billboard are kicking off their "Summer Beats" live series in a big way. The first event will feature Katy Perry in a special live performance at an as-yet-unannounced location in Los Angeles on June 26 as part of the official ...

  39. Billboard and Pepsi Team up for Summer Beats Concert Series

    June 21, 2012 7:10 PM EDT Billboard, pepsi team for summer beats concert series, songs of the summer chartBillboard has teamed with Pepsi for its first "Summer Beats" concert series, a three-city concert program that is an extension of Pepsi's previously ann ...

  40. Pepsi and Billboard Join Forces for Summer Beats Concert Series

    June 20, 2012 7:50 AM EDT Pepsi and Billboard today announced the first-ever "Summer Beats Concert Series." This new program will include three Twitter-enabled shows during the summer season featuring performances by Billboard chart-topping artists across multipl ...

  41. How Rising Reggae Star Romain Virgo Is Breaking...At U.S. Caribbean Restaurants, Barbershops, Beauty Salons

    June 14, 2012 5:05 PM EDT Romain Virgo, a rising roots reggae singer whose new album The System is just out on VP Records. With strong support from Jamaica's music fraternity and his rapidly expanding fan base, singer Romain Virgo, 22 is a leading light among a new ge ...

  42. Backbeat: CMA Fest Attracts Over 70,000; Blake Shelton, Gary Overton, WME Execs Hang in Press Room

    June 12, 2012 3:30 PM EDT Blake Shelton makes a point during the press conference prior to his performance at LP Field during CMA Music Fest. (Photo: Vernell Hackett) Milder weather and expanded seating at LP Field for the night shows brought in more fans to the CMA Music ...

  43. Pepsi to Launch Twitter Push With Concert Livestreams, Free Music Downloads

    May 30, 2012 7:46 AM EDT Make sure you're awake and following us for free music today! (limit 1 per follower, US Only) #soexcited #giveaway #music - Pepsi™ (@pepsi) May 30, 2012 NEW YORK (AP) -- PepsiCo Inc. is lifting the curtain on its music partnership with Twitte ...

  44. Michael Jackson's 'Bad' Turns 25; Epic/Legacy to Release 3-CD, Concert DVD Box Set This September

    May 22, 2012 2:03 PM EDT Michael Jackson's Bad is all grown up, and getting the full deluxe treatment this Fall. The King of Pop's chart-topping 1987 album, which sent five songs to the summit of the Billboard Hot 100, a feat not duplicated until Katy Perry sent ...

  45. Van Halen Postpone Over 30 Tour Dates without Explanation

    May 17, 2012 8:14 PM EDT Van Halen's 2012 reunion has hit a snag -- the final three months and 31 dates of the group's North American reunion run have been abruptly postponed. The Van Halen tour will continue as regularly scheduled through the group's May 2 ...

  46. Business Matters: @NARM - Ready or Not, Brands and Music Are BFFs

    May 09, 2012 8:39 PM EDT @NARM - Ready or Not, Brands and Music Are Best Friends Forever -- Brands are getting more involved with music. That may not always be a good thing, but it's a trend that isn't going to reverse course. "Bands and Brands 20 : Who ...

  47. Lady Antebellum Teams With Lipton Tea & Honey For New TV Spot

    May 08, 2012 9:42 PM EDT Nicki Minaj isn't the only musician to star in a major ad for PepsiCo this week. Lady Antebellum debuted new 30-second TV spots for Lipton Tea & Honey and Lipton 100% Natural, a new product created in partnership by Pepsi and Unilever.In ...

  48. Backbeat: Little Dragon Teams With Absolut For 'Encore! Sessions' Taping at New York's Le Baron

    May 07, 2012 10:37 AM EDT Little Dragon performs at Absolut's "Encore! Sessions" at new Chinatown club Le Baron last Thursday night. (Photo: Andrew Hampp) Like many Thursdays in New York, May 3 was a crowded night for concerts - Lady Antebellum (Radio City M ...

  49. Pepsi Revives Michael Jackson in Marketing Campaign, 1 Billion Cans

    May 04, 2012 6:30 AM EDT PepsiCo Inc. is resurrecting Michael Jackson to try to pump life into its flagship cola, three years after the singer's death and more than a quarter century after the pop icon's landmark sponsorship deal to become the voice of the brand ...

  50. Pepsi Teams With Nicki Minaj, Preps Michael Jackson Project With Diplo, A-Trak

    May 01, 2012 8:00 AM EDT Pepsi has unveiled a new multiyear global marketing campaign, complete with a new tagline -- "Live for Now" -- and commercials featuring the biggest names in music. First up in the campaign is Nicki Minaj, whose 2010 single "Moment ...

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