Pepsi

  1. Bachata Superstar Prince Royce Partners with Pepsi

    April 23, 2014 9:20 PM EDT Crooner Prince Royce celebrated his partnership with Pepsi in Miami this week where the entertainer jumped up several times chanting "Pepsi, Pepsi" during an intimate gathering as the 16-time 2014 Billboard Latin Music Awards finalist t ...

  2. Pepsi's Bozoma Saint John Joins Beats Music as SVP, Head of Global Marketing

    April 02, 2014 10:20 AM EDT Bozoma Saint John, former head of Pepsi-Cola North America’s music and entertainment marketing group, has joined Beats Music as its new senior vice president, head of global marketing. Effective April 14, Saint John will lead marketing strategy, b ...

  3. Janelle Monae Covers ‘Heroes’ In Pepsi's Global Futbol Campaign, Talks Her Love For David Bowie

    April 02, 2014 4:00 AM EDT Janelle Monae from her new Pepsi spot filmed in Rio. (Photo courtesy of Pepsi) Janelle Monae has already gone Brazilian for the just-released “Rio 2” soundtrack as the voice of its theme song “What Is Love.” But starting Wednesday, the singer is m ...

  4. Pepsi’s Frank Cooper on Midemlab Sponsorship, 2014's Music Strategy, Using Big Data To Sell Soda

    January 08, 2014 3:00 PM EST Midemlab, the think-tank competition of startup ideas in the digital music space, which takes place as part of the annual Midem music business conference in Cannes, France (Feb 1-4), has announced its list of finalists , thirty in all, across th ...

  5. It's Official: Bruno Mars To Play Pepsi Super Bowl XLVIII Halftime Show

    September 08, 2013 1:48 PM EDT It's official: Bruno Mars will play the Pepsi Super Bowl XLVIII Halftime Show on Feb. 2, 2014.  Reports of the "Locked Out Of Heaven" singer's booking started circulating when the Los Angeles Times broke the news Friday, a ...

  6. Jay-Z's New Blueprint: The Billboard Cover Story

    June 21, 2013 3:58 PM EDT Not only did Samsung score exclusive access to Jay-Z's first solo album in four years, the consumer electronics behemoth inspired the multi-hyphenate rapper to do something he'd done even less frequently -- tweet. "If 1 Million ...

  7. Festival Sponsorship Spending Projected to Set Record in 2013

    May 10, 2013 2:33 PM EDT Sponsorship for the live music business is up more than 15% in three years as more brands look to tap into fans’ passion This story below on the growth of branding at U.S. music festivals is from the May 18 edition of Billboard magazine feat ...

  8. Pepsi's Rishi Daing Talks New Beyonce Ad, What's Next

    April 04, 2013 11:13 AM EDT Pepsi premiered its latest commercial with Beyonce on Thursday, “Mirrors,” as part of its renewed creative partnership with the singer, valued at $50 million in media spend for the global ad campaign and a special fund designed for content co- ...

  9. Pepsi, Vevo to Spotlight Best New Artists, 'X Factor' Winner Tate Stevens During Grammys

    January 24, 2013 7:01 PM EST Pepsi, with Pandora and Vevo, have announced a collaboration for the Grammy Awards primarily based around the "Best New Artist" award.   Pepsi, the official presenter of the "Best New Artist" category this year, has teamed wi ...

  10. Morning Fix: Backstage at 'New Year Rockin' Eve;' Instagram's TOS Fallout; Gift Card Music Sales; Kimye Spawn

    December 31, 2012 8:27 AM EST Subscribe to Billboard's free Morning Fix email and our other music-business newsletters here. 'DICK CLARK'S NEW YEAR'S ROCKIN' EVE': A SPECIAL BACKSTAGE PREVIEW WITH PRODUCER LARRY KLEIN: Since it began 41 years ago, ...

  11. Pepsi's Frank Cooper on Multi-Million Dollar Beyonce Deal, Becoming More Label-Like in 2013

    December 10, 2012 2:56 PM EST With Pepsi and Beyonce reuniting for a $50 million, multi-year branding dea l and creative partnership beginning in 2013, what's next for one of the music industry's most powerful, active brand partners? According to Frank Cooper, PepsiC ...

  12. Beyonce Reunites With Pepsi For $50 Million Multi-Year Ad Campaign, Creative Partnership

    December 10, 2012 12:41 AM EST Beyonce is reteaming with Pepsi for a multi-faceted branding deal that will coincide with her performance during the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor. The news of the Pepsi pact was first reported by The New Yo ...

  13. Bozoma Saint John

    November 28, 2012 3:58 PM EST Director of cultural branding, music and entertainment, Pepsico Super Brand, Super Bowl Pepsi is one of music's most powerful brands-second only to Coca-Cola, in fact, on Billboard's 2012 Maximum Exposure list-and it's also one of t ...

  14. En Breve: Pepsi looks to Latin music for Super Bowl

    November 19, 2012 12:38 PM EST Pepsi looks to Latin music for Super Bowl Pepsi will target the Latin market during the 2013 Super Bowl with music partnerships including a concert with Univision. The Fan Jam Concert takes place Feb. 1 and will feature such acts as reggaetón r ...

  15. Exclusive: Pepsi Offering New 'X Factor' Winner Grammy Commercial, $5 Million Contract With Sony's Syco

    October 31, 2012 7:00 PM EDT Pepsi is upping the stakes of its historic prize package for "The X Factor" by offering the Season 2 winner another $5 million record deal (this time with Simon Cowell's Syco Entertainment on Sony) as well as the chance to develop, ...

  16. Exclusive: Troy Carter, Terry Richardson Team For Pop Water, Launching In Early 2013

    October 29, 2012 1:27 PM EDT Troy Carter, founder and CEO of entertainment company Atom Factory and manager of Lady Gaga, and photographer Terry Richardson are teaming up for a new consumer product, Pop Water , set for an early 2013 debut. The new beverage will be marketed as ...

  17. Mary Frisbie Wood: Pepsi's Pop Songwriter

    October 15, 2012 7:30 AM EDT Making her mark with a soft drink jingle, Mary Frisbie Wood writes for commercials just like any pop song. If TV advertising is the new radio, then songwriting is steering dangerously close to the new marketing. That's the delicate line bet ...

  18. L.A. Reid, Steve Bartels, More Trumpet the Power of Radio at Advertising Week Panel

    October 01, 2012 6:40 PM EDT Heads up to emerging artists: If you want to impress L.A. Reid, think about what your music might sound like on FM airwaves. "The deepest and most sincere feeling I get is when I meet an artist and they have that steel in their eyes and they ...

  19. Backbeat: Ne-Yo, Melanie Fiona Rock Pepsi/Billboard's Summer Beats Show Honoring Michael Jackson's 'Bad'

    August 30, 2012 1:49 PM EDT (L-R): Frank Cooper, chief marketing officer of global consumer engagement at PepsiCo, arrives at the Billboard/Pepsi Summer Beats show last night with Prometheus Global Media CEO Dottie Mattison and Bozoma Saint John, cultural branding marketer a ...

  20. Michael Jackson's 'Bad' to Be Honored at Pepsi/Billboard Concert Tonight at 8:45 PM ET

    August 29, 2012 10:40 AM EDT Pepsi will continue its year-long celebration of the 25th anniversary of Michael Jackson's Bad tonight (Aug. 29) at New York City's Gotham Hall with performances from Ne-Yo and Melanie Fiona (right) and a DJ set from Swizz Beatz, with ad ...

  21. Ne-Yo, Melanie Fiona, Swizz Beatz To Celebrate Michael Jackson's 'Bad' at Pepsi/Billboard Concert Next Week

    August 21, 2012 11:15 AM EDT Pepsi will continue its year-long celebration of the 25th anniversary of Michael Jackson's Bad Aug. 29 at New York City's Gotham Hall with performances from Ne-Yo and Melanie Fiona and a DJ set from Swizz Beatz, with additional tunes fro ...

  22. Backbeat: Gloriana Rocks Billboard-Pepsi Summer Beats Concert With John Huie, Matt Serletic, Scott McGhee, Many More in the House

    July 31, 2012 12:53 PM EDT (L-R): Tom Gossin and Rachel Reinert of Gloriana; Warner Music Nashville SVP brand management and sales Peter Strickland; and Gloriana's Mike Gossin with their plaques celebrating the success of "(Kissed You) Good Night." (Photo: Fr ...

  23. 10 Hits You Didn't Know Were Jingles

    July 25, 2012 7:00 AM EDT Since their heyday in TV and radio advertising of the '50s and '60s, songs written for commercials have had a resurgence in recent years but in a different form. Instead of the 30-second songs you'd hear during commercials, the mode ...

  24. Pepsi Lands Super Bowl Halftime Sponsorship Deal

    July 24, 2012 11:56 AM EDT NEW YORK (AP) - Pepsi has scored the Super Bowl halftime show. The soda giant says it struck a multiyear deal with the National Football League to sponsor the big game's musical performance. Financial terms and the exact duration of the deal ...

  25. Updated: Billboard and Pepsi's Summer Beats Nashville Concert

    July 09, 2012 10:25 AM EDT Billboard and Pepsi's Summer Beats Concert Series is heading to Music City. Katy Perry Rocks Hollywood with Pepsi/Billboard Summer Beats Show The upcoming Nashville event will be held on Monday, July 30 at Nashville's Cannery Ballroom, a ...

  26. The Branding of EDM: Pepsi, Absolut, Trident, Samsung, Others Make DJs Their Spokesmen

    July 02, 2012 3:29 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities-Steve Aoki and Swedish House Mafia's Sebastian Ingross ...

  27. Electronic Dance Music Making Strides With Product Tie-Ins

    June 27, 2012 8:20 PM EDT The night of the 2012 summer solstice, June 20, marked a turning point for the electronic dance music scene (EDM). On that night in New York, three of the genre's biggest celebrities - Steve Aoki and Swedish House Mafia's Sebastian Ingro ...

  28. Katy Perry to Rock Pepsi & Billboard's 'Summer Beats'

    June 25, 2012 4:18 PM EDT Pepsi and Billboard are kicking off their "Summer Beats" live series in a big way. The first event will feature Katy Perry in a special live performance at an as-yet-unannounced location in Los Angeles on June 26 as part of the official ...

  29. Billboard and Pepsi Team up for Summer Beats Concert Series

    June 21, 2012 7:10 PM EDT Billboard, pepsi team for summer beats concert series, songs of the summer chartBillboard has teamed with Pepsi for its first "Summer Beats" concert series, a three-city concert program that is an extension of Pepsi's previously ann ...

  30. Pepsi and Billboard Join Forces for Summer Beats Concert Series

    June 20, 2012 7:50 AM EDT Pepsi and Billboard today announced the first-ever "Summer Beats Concert Series." This new program will include three Twitter-enabled shows during the summer season featuring performances by Billboard chart-topping artists across multipl ...

  31. Pepsi to Launch Twitter Push With Concert Livestreams, Free Music Downloads

    May 30, 2012 7:46 AM EDT Make sure you're awake and following us for free music today! (limit 1 per follower, US Only) #soexcited #giveaway #music - Pepsi™ (@pepsi) May 30, 2012 NEW YORK (AP) -- PepsiCo Inc. is lifting the curtain on its music partnership with Twitte ...

  32. Pepsi Revives Michael Jackson in Marketing Campaign, 1 Billion Cans

    May 04, 2012 6:30 AM EDT PepsiCo Inc. is resurrecting Michael Jackson to try to pump life into its flagship cola, three years after the singer's death and more than a quarter century after the pop icon's landmark sponsorship deal to become the voice of the brand ...

  33. Pepsi Teams With Nicki Minaj, Preps Michael Jackson Project With Diplo, A-Trak

    May 01, 2012 8:00 AM EDT Pepsi has unveiled a new multiyear global marketing campaign, complete with a new tagline -- "Live for Now" -- and commercials featuring the biggest names in music. First up in the campaign is Nicki Minaj, whose 2010 single "Moment ...

  34. The Cola Wars: How Pepsi and Coke Are Battling In the Music Space

    April 30, 2012 6:30 AM EDT It's late January in Cannes, and Mark Ronson is dressed like a White Stripe. Taking the stage at the MIDEM music conference, the producer wears a bright red oxford shirt with white buttons and black skinny jeans that flare at the ankle to rev ...

  35. Spotify, Coca-Cola Team Up for App, Facebook Integration, More

    April 18, 2012 12:00 PM EDT Spotify and Coca-Cola are teaming up for a global partnership that will include a Spotify app, a Facebook integration and a 2013 marketing campaign, among other elements. "This is the beginning of something we both feel will be incredibly lon ...

  36. Grammys Book Big Brands, Bigger Ad Rates As 30-Second Spots Command $800,000 Apiece

    February 10, 2012 12:11 PM EST The Super Bowl had its fair share of big synchs and artist appearances this year ( Billboard.biz, Feb. 6 ), but the real music-marketing showcase is the Grammy Awards. The 2011 Grammys telecast on CBS was watched by 26.6 million viewers, its large ...

  37. Doritos, H&M, Chrysler Take Top Super Bowl Ad Honors -- Pepsi's Elton Ad Tops Music

    February 06, 2012 12:53 PM EST As Twitter reached record highs last night - 9,420 sports-related tweets per second, according to Twitter's blog - many brands clamored to lead the conversation in the ever-fickle social media-sphere. According to BrandBowl, a real-time analy ...

  38. Videos: All 2012 Super Bowl Music Ads, From Elton John to the Darkness, And More

    February 05, 2012 11:39 PM EST Music was back in a big way at the Super Bowl Sunday night. Artists like Elton John, Melanie Amaro, Motley Crue and The Darkness made on-camera appearances, while Echo & The Bunnymen, The Cult and James Brown had some of the most talked-about ...

  39. Video: 2012 Super Bowl Music Ads, With Elton John, Melanie Amaro, Motley Crue, OK Go, More

    February 03, 2012 12:21 PM EST After playing a relatively quiet role in Super Bowl 2011 (with Eminem's dual ads for Lipton and Chrysler being a notable exception), music will be making a big comeback this year. From Melanie Amaro singing Aretha Franklin's "Respec ...

  40. Billboard Power 100: Frank Cooper

    January 26, 2012 10:00 AM EST No. 17 Frank Cooper Chief Marketing Officer of Global Consumer Engagement PepsiCo Twitter: @f3cooper Behind The Brand-New Flavor In Your Ear... Co-founder of Urban Box Office Networks and a former executive at Motown and Def Jam, Frank Cooper has ...

  41. Why Converse, Scion, Intel, PepsiCo, Others Are Spending Big on Underground Music

    November 29, 2011 7:00 AM EST During October's CMJ Music Festival, Rochester, N.Y.-based indie-pop band Joywave booked some free time in one of Brooklyn's hottest new studios. The state-of-the-art recording space had more than enough features to make an upstart, unsi ...

  42. How Outasight's 'Tonight Is the Night' Got Tapped for Pepsi's 'X Factor' Campaign

    November 03, 2011 2:47 PM EDT Richard Andrew, a.k.a. Outasight, was in a much different place just two months ago. The singer/rapper, signed to Warner Bros. since 2009, got a call in early September from his manager Rene Mclean at RPM Management. "Would you be interested ...

  43. Michael Jackson, Britney Spears, Kanye West Featured in New 'Music Icons' Pepsi Ad (Watch)

    September 22, 2011 5:51 PM EDT Last night during the "X Factor" premiere, Pepsi unveiled a television spot titled "Music Icons," celebrating Pepsi's music history, featuring Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey. The ...

  44. Pepsi to Showcase 'X Factor' Winner in Super Bowl TV Ad

    August 08, 2011 6:29 AM EDT A significant new element to Pepsi's sponsorship of "The X Factor" has raised the stakes for contestants on the Fox singing competition show: The soft-drink giant says it will feature the winner in a Pepsi TV ad that will air duri ...

  45. Pepsi to Feature 'X Factor' Winner in Super Bowl Ad

    August 05, 2011 11:12 AM EDT A significant new element to Pepsi's sponsorship of " The X Factor " has raised the stakes for contestants on the Fox singing competition show: The soft-drink giant says it will feature the winner in a Pepsi TV ad that will air duri ...

  46. Tego Calderon, Belanova, More Sign on for Pepsi Latin Concert Series

    May 16, 2011 3:11 PM EDT Pepsi will launch a 12-week summer concert series featuring performances by artists from different genres, including Belanova, Melina León and Tego Calderón. The "Sábados de Verano" (Summer Saturdays) concert series kicks off May 28 with ...

  47. Simon Cowell Switches From Coke ('American Idol') to Pepsi ('X-Factor') Sponsorship

    January 04, 2011 12:00 AM EST Simon Cowell is now a Pepsi man. The U.S. version of The X Factor, which Cowell's Syco Television produces with FremantleMedia North America, has inked a deal with the soft-drink maker to become an official sponsor of the singing competition, ...

  48. Funk Band War Tells PepsiCo They're Not Friends

    September 03, 2010 12:00 AM EDT Members of the original funk band War say they can't be friends with PepsiCo. They're suing the soft drink maker for more than $10 million, saying it did not negotiate with them to use their song "Why Can't We Be Friends" ...

  49. Social Issues Lead Super Bowl Buzz

    February 07, 2010 12:00 AM EST The pre-game buzz surrounding ads touching on contemporary social issues is outpacing the hype for traditional brands. That's according to data collected by Nielsen -- and the research company reports that spots both airing in and rejected fr ...

  50. Wicked Cool Records Partners With The Music Playground

    September 21, 2009 12:00 AM EDT Steven Van Zandt’s Wicked Cool Records is partnering with The Music Playground, a music supervision and licensing company for creative collaborations in film, TV and advertising. As part of the deal, the Music Playground will release the Wicked Co ...

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