Pepsi

  1. VEVO, Pepsi Team Up on Summer Solstice Concerts Saturday

    June 18, 2014 9:49 PM EDT Prince Royce, Cher Lloyd, Kid Ink and Timefles will perform four live stream concert events on longest day of year. Online music video site VEVO and Pepsi are teaming up for four separate streamed concerts taking place in different locations, feat ...

  2. Bachata Superstar Prince Royce Partners with Pepsi

    April 23, 2014 9:20 PM EDT Crooner Prince Royce celebrated his partnership with Pepsi in Miami this week where the entertainer jumped up several times chanting "Pepsi, Pepsi" during an intimate gathering as the 16-time 2014 Billboard Latin Music Awards finalist t ...

  3. Pepsi's Bozoma Saint John Joins Beats Music as SVP, Head of Global Marketing

    April 02, 2014 10:20 AM EDT Bozoma Saint John, former head of Pepsi-Cola North America’s music and entertainment marketing group, has joined Beats Music as its new senior vice president, head of global marketing. Effective April 14, Saint John will lead marketing strategy, b ...

  4. Janelle Monae Covers ‘Heroes’ In Pepsi's Global Futbol Campaign, Talks Her Love For David Bowie

    April 02, 2014 4:00 AM EDT Janelle Monae from her new Pepsi spot filmed in Rio. (Photo courtesy of Pepsi) Janelle Monae has already gone Brazilian for the just-released “Rio 2” soundtrack as the voice of its theme song “What Is Love.” But starting Wednesday, the singer is m ...

  5. AmEx Taps Maroon 5 for Live-Streamed Concert, Teams With iTunes Radio for 'First Play'

    April 02, 2014 12:01 AM EDT American Express is deepening its ties to music with a pair of new initiatives, an intimate concert with Maroon 5 and a partnership with Apple’s iTunes Radio. The Maroon 5 event will be a live-streamed concert on June 20 as part of AmEx’s Epic Eve ...

  6. Atlantic's Camille Hackney Talks Warner Music's Global Brand Partnerships Council, Bruno And Olympics (Q&A)

    February 07, 2014 4:05 PM EST Camille Hackney has already had a very busy 2014. As exec VP-brand partnerships and commercial licensing at Atlantic Records, she’s been the first point of contact for brands and artists at events like CES, the Grammys and this past weekend’s Supe ...

  7. Midem 2014: Takeaways & Survival Tips



    February 06, 2014 8:15 PM EST While its impossible to take in the entirety of Midem, the international music conference, over the course of its four bustling days several recurring themes became readily apparent, including, Google bashing, going all-in on streaming and major n ...

  8. Hyundai Taps Bruno Mars' 'Count On Me' For Super Bowl Spot

    January 24, 2014 11:30 AM EST The Pepsi Half Time Show won’t be the only place to hear Bruno Mars’ music during next weekend’s Super Bowl. Hyundai will feature “Count On Me,” an album cut from Mars’ 2010 debut "Doo-Wops and Hooligans," as the featured music in a spot ...

  9. Pepsi Premieres Best New Artist Video Series Starring 2014 Nominees (Exclusive)

    January 14, 2014 9:00 AM EST An artist’s first Grammy nomination can be a life-changing event – particularly when that nod is for Best New Artist. Pepsi is amplifying its support of the 56th Grammy Best New Artist program with a series of video interviews with all five nomine ...

  10. Pepsi’s Frank Cooper on Midemlab Sponsorship, 2014's Music Strategy, Using Big Data To Sell Soda

    January 08, 2014 3:00 PM EST Midemlab, the think-tank competition of startup ideas in the digital music space, which takes place as part of the annual Midem music business conference in Cannes, France (Feb 1-4), has announced its list of finalists , thirty in all, across th ...

  11. Midem Announces Finalists for Annual Midemlab Competition

    January 02, 2014 11:33 AM EST Midemlab, the think-tank competition of startup ideas in the digital music space, which takes place as part of the annual Midem music business conference in Cannes, France, has announced its list of finalists, thirty in all, across three categorie ...

  12. How Bruno Mars Will Deal With a Cold-Weather Super Bowl Halftime Performance

    December 27, 2013 9:05 AM EST Everyone is in Bruno Mars' ear about one thing when it comes to performing the Super Bowl halftime show: How will you deal with the freezing cold? It's Official: Bruno Mars To Play Pepsi Super Bowl XLVIII Halftime Show Why The NFL and Pe ...

  13. Austin Mahone Named Digital & Brand Strategist For Aquafina’s FlavorSplash: Inside the 17-Year-Old's First Strategy Meeting (Exclusive)

    December 19, 2013 4:10 PM EST It’s Thursday December 12, the day before the IHeartRadio Jingle Ball Tour hits its flagship venue, Madison Square Garden, and Austin Mahone just wants a cheeseburger and fries. And an Aquafina.   The 17-year-old pop singer has just flown in fro ...

  14. Griffin Sweet, Formerly of OMD Sound, Joins Billboard As Brand Partnership Manager

    November 20, 2013 12:33 PM EST Griffin Sweet has joined Billboard as brand partnership manager, based in New York. Sweet will report to Julian Holguin, Billboard’s director of brand partnerships, and work with the sales team on breaking and growing business to create integrate ...

  15. Atlantic Records, Doritos Team Up for User-Generated Super Bowl Ad (From the Magazine)

    October 28, 2013 4:35 PM EDT Doritos and Atlantic Records are partnering to put music front and center at the Super Bowl with the latest version of Crash the Super Bowl, the Frito-Lay snack brand's annual user-generated ad contest that invites consumers to submit thei ...

  16. Melanie Fiona, Newly Indie, Teams with Pepsi, Complex for 'Cold Piece' Music Video

    October 17, 2013 3:01 PM EDT Melanie Fiona had infinite options for ways to release her new single “Cold Piece,” having parted ways with Universal earlier this year after recording two R&B/soul albums for Motown (2009’s “The Bridge” and 2012’s “The MF Life”). So, when P ...

  17. NFL, MLB & NBA: How Music Biz Can Get a Bigger Slice of Sports Pie

    October 15, 2013 5:31 PM EDT The following is from Billboard magazine's special Sports & Music package and examines how music can play a larger role in the nearly $14 billion brands this year will spend on sports. This special section includes "The Big Scor ...

  18. NFL, VH1 Prepping Six Pre-Super Bowl Concerts (Exclusive)

    October 14, 2013 1:10 PM EDT The following excerpt is from Billboard magazine's special Sports & Music Package which examines how music can play a larger role in the nearly $14 billion brands will this year spend on sports. This special section includes "The ...

  19. Ross On Radio: Fresh Listen, iTunes Radio Top 40

    October 08, 2013 7:00 AM EDT On a dial of infinite choice, it shouldn’t be hard to find: the mainstream top 40 station that plays the hits, but plays them just a little bit sooner. On the broadcast dial, KMVQ (Now 99.7) San Francisco comes the closest to filling that brief. ...

  20. Billboard Roundtable Part 3: Miley Cyrus' Marketability, Music Discovery Platforms (Video)

    September 25, 2013 6:26 PM EDT The Panel Marcie Allen Founder/president, MAC Presents Lori Feldman Senior VP of brand partnerships & music licensing, Warner Bros. Records Marcus Peterzell EVP of entertainment, Ketchum Sports & Entertainment; head of Ketchum Sounds Boz ...

  21. Billboard Roundtable Part 2: Bruno Mars, the Super Bowl, Big Data (Video)

    September 23, 2013 3:30 PM EDT The Panel Marcie Allen Founder/president, MAC Presents Lori Feldman Senior VP of brand partnerships & music licensing, Warner Bros. Records Marcus Peterzell EVP of entertainment, Ketchum Sports & Entertainment; head of Ketchum Sounds Bo ...

  22. How Justin Timberlake Became an Unofficial Sales Exec for iHeartRadio Fest: Q&A With Clear Channel Connections' Greg Glenday (Exclusive)

    September 20, 2013 1:15 PM EDT Tickets to Clear Channel’s third annual IHeartRadio Music Festival this weekend aren’t the only part of the two-day spectacle that are sold out -- sponsor activity is at an all-time high, too. More than 14 blue-chip brands are prepping major on ...

  23. Morning Fix: iTunes Radio's Report Card; Pandora/ASCAP Ruling: 'All In' or 'All Out'; 'Spotify Landmark' Launches

    September 19, 2013 8:21 AM EDT Get the Morning Fix Delivered To Your Inbox HERE ITUNES RADIO'S PROMISE VS. ITS DELIVERY: A REPORT CARD iTunes Radio, after much chatter and speculation, has finally gone live as a feature in Apple Inc.’s new iOS 7 operating system, which a ...

  24. It's Official: Bruno Mars To Play Pepsi Super Bowl XLVIII Halftime Show

    September 08, 2013 1:48 PM EDT It's official: Bruno Mars will play the Pepsi Super Bowl XLVIII Halftime Show on Feb. 2, 2014.  Reports of the "Locked Out Of Heaven" singer's booking started circulating when the Los Angeles Times broke the news Friday, a ...

  25. Katy Perry Teams With Pepsi, MTV To Debut New 'Prism' Song

    August 20, 2013 12:05 PM EDT Pepsi has played a hands-on role in introducing new music in recent years, from breaking Outasight’s “Tonight’s The Night” via an “X Factor” campaign to pairing Calvin Harris and Ne-Yo for pseudo-jingle “Let’s Go” to premiering Beyonce’s pre ...

  26. Exclusive: Clear Channel Announces iHeartRadio Festival Sponsors; Preps First Fan Village

    July 15, 2013 8:57 AM EDT In just its third year, Clear Channel’s iHeartRadio Music Festival has quickly carved out its own niche in the ever-crowding festival market by booking a lineup made up entirely of marquee, A-plus plus talent that grace its 850 stations’ airwav ...

  27. Business Matters: Why An Artist Like Jay-Z Would Partner with Samsung

    June 17, 2013 8:26 PM EDT It's no wonder that Jay-Z signed a partnership deal with the electronics giant Samsung that's rumored to be worth $20 million. The Korean company spends an incredible amount on advertising every year.   Samsung Electronics' ad ...

  28. CMT Awards Book Record Sponsors, Nationwide Expands Jana Kramer Relationship

    June 05, 2013 4:58 PM EDT Wednesday’s CMT Awards will be supported by “without a doubt the highest volume and probably the most meaningful advertiser integrations,” says Anthony Barton, CMT’s senior VP of integrated marketing. This year’s ceremony, held in the middle of ...

  29. Backbeat: Billboard's BBMA Pre-Party With Samsung, Buffalo Jeans, Chevrolet -- Oh, and Prince

    May 19, 2013 3:15 PM EDT On Saturday night, Billboard held its official BBMA pre-party at Tryst at the Wynn hotel, sponsored by Samsung, Buffalo Jeans, Chevrolet and Las Vegas Convention and Visitors Authority. Executives from all of those companies and many others were ...

  30. Billboard Latin Music Conference: Pepsi Continues Its Journey with Latin Artists via 'Vive Hoy' and 3Ball MTY

    April 24, 2013 10:59 AM EDT While plenty of major brands are rushing to scoop up Latin artists for partnerships as that market segment explodes, Pepsi boasts a long history of doing so already. The soda giant enjoyed center stage late Tuesday afternoon at the Billboard Lat ...

  31. Pepsi's Rishi Daing Talks New Beyonce Ad, What's Next

    April 04, 2013 11:13 AM EDT Pepsi premiered its latest commercial with Beyonce on Thursday, “Mirrors,” as part of its renewed creative partnership with the singer, valued at $50 million in media spend for the global ad campaign and a special fund designed for content co- ...

  32. Backbeat: Billboard & BMI's Annual SXSW Brunch Brings Together Movers and Shakers from Across the Biz

    March 18, 2013 12:38 PM EDT Another SXSW, another full lawn at the Four Seasons for Billboard and BMI’s annual Acoustic Brunch Friday, which kept the music and coffee flowing long after the fruit and breakfast burritos ran out. Sponsored by SunTrust and Southwest Airlines, ...

  33. SXSW Backbeat: Usher and The Afghan Whigs Surprise The Fader Fort While Lil Wayne Health Scare Shocks Backstage

    March 16, 2013 1:12 PM EDT Andy Cohn , president and publisher of the Fader, gave himself the best birthday present imaginable Friday night. One of his all-time favorite bands, The Afghan Whigs , headlined a closing-night set with surprise guest Usher that practically r ...

  34. Billboard Afterparty Rocks With Prince, Lumineers, Darren Criss, Neil Patrick Harris, More

    February 11, 2013 11:40 AM EST Above, L-R: Prometheus Global Media SVP Dana Miller, Billboard publisher Tommy Page, Nicole Levinsohn; Guggenheim Digital Media CEO Ross Levinsohn at the Billboard Afterparty at the London Hote l (Photo: Rick Diamond/Getty Images) It was a part ...

  35. Grammy Ad Rates Climb to Record $900,000 Per Spot

    February 07, 2013 7:00 AM EST Ads for this Sunday’s Grammy Awards have reached an all-time high of $850,000 to $900,000 for some 30-second spots, a 9 to 12% increase from 2012, according to five executives familiar with negotiations who spoke with Billboard.biz. Chevrolet, De ...

  36. Stevie Wonder/ Bud Light Squeaks Past Jimmy Cliff/ Volkswagen for Most-Tweeted Super Bowl Ad: Brand Bowl

    February 04, 2013 12:23 AM EST Not surprisingly, Beyonce was the most-Tweeted artist of Super Bowl 47 by a mile. But the race for most-Tweeted music-related commercial was very close – with Bud Light’s Stevie Wonder-starring ad slipping past Volkswagen and Jimmy Cliff by less ...

  37. Beyonce Top-Tweeted Artist for Super Bowl 2013 by a Mile: Brand Bowl

    February 03, 2013 11:59 PM EST Not only was Beyonce the likely ratings winner of Sunday’s Super Bowl , she was far and away the winner on Twitter, as well. Billboard teamed up with Boston.com’s Brand Bowl to track the most talked-about artists on Twitter and the relative sent ...

  38. Super Bowl Commercials That Rock: Watch All The Music-Based Ads From The Big Game

    February 03, 2013 6:49 PM EST Advertisers shelled out new record dollar amounts for 30-second spots at this year's Super Bowl, but as more ads feature current hits and emerging singles as their soundtrack, the Super Bowl has also grown into a top hit-making destination ...

  39. Beyonce: 'I Will Absolutely Be Singing Live' at Super Bowl

    January 31, 2013 4:33 PM EST Three days before her much-anticipated performance during Super Bowl XLVII in New Orleans, Beyonce announced that she will be singing live at the halftime show during a press conference held on Thursday afternoon (Jan. 31). Wearing a short, backl ...

  40. Video: Super Bowl Ad Preview With Usher, Fleetwood Mac, Flaming Lips and More

    January 31, 2013 2:16 PM EST Advertisers shelled out new record dollar amounts for 30-second spots at this year's Super Bowl, but as more ads feature current hits and emerging singles as their soundtrack, the Super Bowl has also grown into a top hit-making destination ...

  41. Pepsi, Vevo to Spotlight Best New Artists, 'X Factor' Winner Tate Stevens During Grammys

    January 24, 2013 7:01 PM EST Pepsi, with Pandora and Vevo, have announced a collaboration for the Grammy Awards primarily based around the "Best New Artist" award.   Pepsi, the official presenter of the "Best New Artist" category this year, has teamed with ...

  42. Morning Fix: Backstage at 'New Year Rockin' Eve;' Instagram's TOS Fallout; Gift Card Music Sales; Kimye Spawn

    December 31, 2012 8:27 AM EST Subscribe to Billboard's free Morning Fix email and our other music-business newsletters here. 'DICK CLARK'S NEW YEAR'S ROCKIN' EVE': A SPECIAL BACKSTAGE PREVIEW WITH PRODUCER LARRY KLEIN: Since it began 41 years ago, ...

  43. 'X Factor' Update: Britney Spears' Possible Exit Isn't the Only Big Change Coming

    December 28, 2012 6:09 PM EST Days before country singer Tate Stevens was declared the winner of "X Factor's second season in the U.S., show creator and judge Simon Cowell said the show's success was owed to the younger audience it brought to Fox. In the week of ...

  44. Ten Brands to Watch in 2013

    December 26, 2012 1:00 PM EST Marketers spent close to $1.2 billion on music sponsorship alone in 2012, and that's not even counting the hundreds of millions that went into commercials featuring current songs that helped many artists impact the Billboard charts. As artist ...

  45. Pepsi's Frank Cooper on Multi-Million Dollar Beyonce Deal, Becoming More Label-Like in 2013

    December 10, 2012 2:56 PM EST With Pepsi and Beyonce reuniting for a $50 million, multi-year branding dea l and creative partnership beginning in 2013, what's next for one of the music industry's most powerful, active brand partners? According to Frank Cooper, PepsiC ...

  46. Beyonce Reunites With Pepsi For $50 Million Multi-Year Ad Campaign, Creative Partnership

    December 10, 2012 12:41 AM EST Beyonce is reteaming with Pepsi for a multi-faceted branding deal that will coincide with her performance during the Super Bowl 2013 Halftime Show, of which Pepsi is a presenting sponsor. The news of the Pepsi pact was first reported by The New Yo ...

  47. Katy Perry, Carly Rae Jepsen Speak About Success, Empowerment at Billboard Women in Music Ceremony

    November 30, 2012 6:30 PM EST Katy Perry being interviewed by Jon Stewart at Billboard's Women in Music ceremony (photo: Michael Seto) "I am not a feminist, but I do believe in the strength of women," Katy Perry said Friday during her "Woman of the Year&quo ...

  48. Women In Music: From The Editor

    November 30, 2012 1:05 PM EST Katy Perry became Billboard's Woman of the Year on Tuesday, June 26. Neither she nor her management had any idea this was the case, but these are quibbling details. I'd gone to Los Angeles to attend the Pepsi and Billboard Summer Beats c ...

  49. Bozoma Saint John

    November 28, 2012 3:58 PM EST Director of cultural branding, music and entertainment, Pepsico Super Brand, Super Bowl Pepsi is one of music's most powerful brands-second only to Coca-Cola, in fact, on Billboard's 2012 Maximum Exposure list-and it's also one of t ...

  50. Ketchum Launches Music Division, Ketchum Sounds, With Snoop Dogg, One Direction Deals

    November 27, 2012 7:04 PM EST PR agency Ketchum has launched a music-marketing division, Ketchum Sounds, to be headed by Marcus Peterzell, executive VP of entertainment for Ketchum Sports & Entertainment. With expertise in brand strategy, tour sponsorship and activation, m ...

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