Pepsi-Cola North America

  1. Indie Bands Work Beverage Branding

    September 18, 2008 12:00 AM EDT The Cool Kids, Matt & Kim and Flosstradamus were center stage at a concert Tuesday night (Sept. 16) sponsored by Mountain Dew's Green Label Sound record label. The Cool Kids opened the show, held at at New York's Le Poisson Rouge, wi ...

  2. Branded Entertainment Hot Topic At 'Marketing To Men'

    August 08, 2007 12:00 AM EDT The third annual Marketing to Men 18-34 conference was held today at the Altman Building in New York. Presented by Ripe TV, in association with Massive Inc., Playboy and Snippies -- and hosted by Billboard, Adweek, Brandweek, Mediaweek and the Hol ...