Outrigger Media

  1. Analysis: With MTV Partnership, Warner Continues Separate Path

    June 30, 2010 12:00 AM EDT Warner Music Group’s newly signed partnership with MTV illustrates how WMG would rather grow through online partnerships than own the channel. Warner is the lone major music group holdout from Vevo, the music site/network that launched late last y ...

  2. MTV To Sell Ads On WMG Digital Platforms

    June 30, 2010 12:00 AM EDT Warner Music Group has tapped MTV Music Group to sell advertising on all its digital platforms. The deal includes all WMG artist-branded websites, music videos (such as its custom YouTube channel), mobile services and other digital initiatives in ...